MDS Resource — Digital Ad Agency

Tag: search results

  • Reputation Management: 10 Things You Can Do To Repair Your Online Reputation

    Reputation Management And Your First Impression

    Who says you never get a second chance to make a first impression? Indeed, you may have a second chance, especially if that first chance was taken from you. In this world where your reputation is everything and your name is far more than mere label, reputation management is a business necessity.

    Internet media is complicated. Now we are all exemplary publishers and we the people build and extend the Internet a little bit more every day! Not only can anybody contribute; but, there are no rules regulating what is said, in which venue and how close any of it is to truth.

    Who’s to stop a vindictive person from anonymously complaining online where everybody can see it? Often, by anonymous, it’s true that many of these complainers hide behind a shroud because they cannot withstand the slightest scrutiny. Did you ever know somebody who complains every chance they get? Far from a majority, it only takes one acerbic comment to destroy a beautifully constructed reputation. One bad review from one disgruntled or obnoxious trouble maker and years of carefully crafted integrity can come tumbling down.

    How Can You Repair Online Reputation?

    So, what can you do to put Humpty Dumpty back together again? Can you really repair a damaged online reputation? Yes, you can repair online reputations. Is it as simple as removing negative online reviews?

    Sadly, no. For the most part, bad reviews are probably carved in Internet stone. But, one bad apple is no reason to throw out the whole bushel.

    Ten Effective Reputation Management Practices

    1. Review Sites

      Review sites, also known as citation sites, are essential to successful reputation management. When people see stars on business reviews, it is social proof that your business has very positive fans. Five stars clearly indicate a winner! Three stars leave people thinking average and so-so.


      What do you think when you see a one or two star rating?

      One way to repair an online reputation is to amass as many five star ratings as possible on many different sits.

    2. Blogs

      Blogs continue to be extremely popular communications tools. Whereas, many estimates count as many blogs as United States population, that number is less important than how business benefits from blogs. Whereas, web pages are intended to present static facets of your business, blog posts are quite different. Blogging allows you to present the day-to-day elements of your business, such as events, success stories and milestones.

      Furthermore, your public audience is invited to comment on and interact with your business through your blog. Therefore, blogs become a chronology of the good things about your business and how your public responds to them over time. A continuous stream of great news eventually removes the effect of negative online reviews.

    3. Pictures

      Yes, a picture is worth at least a thousand words! Even Google recognizes images as their own search category. All else equal, people browsing on the Internet are far more likely to look at pictures than read text.


      Don’t you want your audience to see clean images of your company and happy, smiling faces?

      Cleanup your online reputation by positioning a plethora of positive images high in search results. Basic search engine optimization of your images includes:

      • Main keyword in the image filename
      • Main keyword in the HTML alt tag
      • Keywords in the image description
      • Keywords in the image caption
      • Position images on the page in context

  • Video Testimonials

    Whereas, images are powerful, video is the single most powerful medium on the Internet! So much so, that Google often favors videos over most other online properties in the search results. Have you ever searched and found those remarkable video thumbnails on the 1st search results page?

    We all know that Testimonials are the best marketing promotion you can have, right? Video Testimonials are the most persuasive of all Testimonials. Keep it succinct, to the point and as specific as can be. Then, of course, position your Video Testimonials where they can be easily found and viewed.


    Who will remember that anonymous bad review?

  • Press Releases

    Tell everybody who is anybody what’s going on with your business. Press releases announce noteworthy events and accomplishments. They are designed to attract news media attention, so they can help you spread the word to a larger audience.

    The fact is, you always want a lot of positive attention for your business. You need even more when you’re recovering from bad reviews. Regular press releases help:

    • Generate traffic to your website
    • Give your company more visibility
    • Build your brand
    • Provide credibility and authority

  • Nullify Negative Keywords

    It’s a fact: Many Americans start their fact-finding and decision-making on the Internet. That’s good, isn’t it? Isn’t that why you’re on the web to begin with? They search and when they find you, you have a sales opportunity.

    However, when the 1st search results page includes links associating your company with “scam,” “scammers” and bad reviews, many people cannot get past the negativity. Instead, they use the back button and browse elsewhere.

    Your job, then, is to fill that 1st search results page with positive links to your business, whether they be blog posts, YouTube videos, Facebook or citations. The point is, if you have only one reference to your business on a search results page, there are many more opportunities for negativity. Bury a bad review with many positive references to you.

  • Local News

    Your business is part of your local community, isn’t it? How do you participate in your community? Have you contributed to a church group, civic activity or food drive? Do you partner with businesses down the block? Can you help celebrate and appreciate success stories in your neighborhood?

    The local Internet is a great source for local directories, special offers and collaborative opportunities with other local businesses. One of Facebook’s most powerful features facilitates “tagging” other business pages. Celebrate the best of your community online and ask other businesses to do the same. This will demonstrate your positive place in the community.

  • Thread Authority

    Often times, you can participate in forums to express your authority in your field and build credibility. Find a local forum or one specifically about your industry and look for opportunities to help and provide information. When you see a discussion to which you can add value, forget your sales pitch and simply offer great advice and free information.

    When time is right, start a discussion, again offering great advice and free information. You may also write an article to guest blog on some other blog and get a whole new audience remarking about your credibility and perceived authority.

  • Facebook

    Whereas, your website is mostly about your company and what you have to say about it, social media is primarily about what others have to say about you. Facebook is king of social media now, its members being the 3rd largest country in the world:

    1. China
    2. India
    3. Facebook
    4. United States

    Properly managing social media is a critical part of building your reputation in the community. Facebook done right is social proof, whether that be a Like, Share or simply interacting on your Wall. When many people are positively interacting with your Facebook page, newcomers start their relationship with you on a very positive note. Positive social media engagement and interaction is a powerful buffer to negative reviews that may be found elsewhere.

  • LinkedIn

    LinkedIn is the largest professional network in the world. Thread authority, mentioned above, is especially applicable here, too. By participating in Groups and LinkedIn Answers, you can quickly increase credibility and be seen as an authority in your field.

    LinkdeIn Recommendations, however, warrant mention here as an extremely powerful tool to present positive Testimonials. Whereas, elsewhere reviews and Testimonials are often veiled in anonymity, LinkedIn Recommendations cannot be anonymous. Furthermore, since LinkdedIn members are exclusively professionals, their Recommendations are imbued with professional credibility.


    Nothing squashes an anonymous bad review like a recommendation from a credible professional!

    • Reputation Management Is More Than Putting Out Fires

    Although, you may not be able to remove bad reviews, certainly there are many ways to distract prospects with glowing references to your company. Truly, it takes a lot of work to build a good name and very little to destroy it!

    It’s been said that the best defense is a great offense. The simplest reputation management is to build a wall of glowing reviews before any bad review appears. Short of that, you now see many ways you can repair your online reputation once it’s tarnished.

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  • 10 Internet Marketing For Small Business Ways To Attract Local Customers

    Easy Ways To Attract Local Customers

    The Facts About Consumer Internet Usage

    This trend continues to rise and Internet Marketing for small business must get on board with this — or perish.

    • Most Consumers search online for local products and services.
    • Approximately 35% of all Internet searches are for local things.
    • There are more than 250 Million searches on Google alone every single day!
    • Online marketing is predicted to be at least 15% of all media ad spending in 2013.

    Internet technology is GREAT … But, it has caused Problems for Some Local Businesses! Here’s why:

    1. Consumers are using online search instead of yellow pages and newspapers when looking for local products and services.
    2. Some businesses still spend thousands of dollars on ineffective traditional advertising methods.
    3. And, some businesses are not yet investing in online advertising and marketing. Are you?

    As a Result …

    • Business expenses continue to rise while profits decline.
    • Local Businesses are struggling to get new and repeat customers.
    • Great customers are buying from Local Businesses well placed online.

    Here Are 10 Ways Your Local Business Can Connect With Your Local Consumers

    1. Connect With Search Engine Visibility

      • You must work hard to gain better search engine positioning and rankings.
      • You must search engine optimize your website using on-the-page factors, making certain that your money phrases are in your content.
      • You must search engine optimize your website using off-the-page factors, persuading other sites to link back to you.
      • Claim, verify and optimize your Google Places listing
    2. Connect With Your Professional Website

      • All Effective Websites MUST Have:

        1. An organized and easily navigable layout
        2. Fresh, relevant and compelling content everywhere
        3. A strong Call-To-Action on every page
        4. An integrated lead capture system
    3. Connect With Email Marketing

      • Local Internet Marketing Money Is In Your LIST!

        1. Email marketing is cost-effective, automated and easy to deliver.
        2. Email marketing helps you build trust and credibility.
        3. Email marketing allows you to generate business on auto-pilot 24/7.
        4. Email marketing statistics are simple to track.
    4. Connect With Mobile Marketing

      • There are approximately 4 BILLION Mobile users worldwide!
      • By 2014, Mobile Internet usage is expected to exceed Desktop Internet usage!
      • Business websites must be Mobile optimized to accommodate Mobile Internet on-the-go users too rushed to squint, zoom and scroll.
      • Text message marketing promotes and connects with local audiences on the go.
    5. Connect With Social Media

      • Search engine optimization (SEO) is NOT enough! Hang Out With Your Customers and Prospects Online …

        1. Consumers spend many hours on social media sites every single day.
        2. Building relationships on sites like Facebook, Twitter, LinkedIn and YouTube is necessary for business.
        3. Social media markets are so big, Facebook is the 3rd largest country in the world!

          1. China
          2. India
          3. Facebook
          4. United States
    6. Connect With Video Marketing

      • Online Videos are HOT … Perhaps, Too HOT To Handle!

        1. Videos increase your visibility in search results and positioning.
        2. Online videos help you develop trust and expert status.
        3. Videos increase conversion rates, website traffic and are the single most powerfl small business advertising!
          cVideos run on auto-pilot and set you apart from your competitors
    7. Connect With Publish Online Content

      • The Internet Revolves Around CONTENT! Effective Website Optimization Multi-Purposes Content Everywhere

        1. Publish keyword rich articles and blog posts related to your industry.
        2. Publish keyword optimized press releases to attract media attention.
        3. Publish content to online directories to drive traffic back to your website.
    8. Connect With Reputation Management

      • Do You Know What People Say About Your Business Online? Local Search Optimization Relies On The Social Proof Of Reviews & Testimonials!

        1. Pay attention to what is being said about your business online.
        2. Promote positive online reviews & testimonials about your business.
        3. A bad online reputation can negatively impact your business.
        4. Respond promptly and handle all negative remarks quickly.
    9. Connect With Online Classified Ads

      • Effective Marketing Local Business Is All About Promoting Your Business Everywhere Local Customers Hang Out

        • Online Classified Ad sites are free or are very low cost.
        • Craigslist is one of the most popular online classified ad sites.
        • Optimize your ads with effective keywords to show up in search results.
        • Images in your ads make them more attractive to consumers.
    10. Connect With Paid Online Advertising

      • Successful Internet Marketing For Small Business Quickly Learns Its Best Market From Paid Advertising!

        1. Paid online advertising is effective at gaining more exposure quickly.
        2. Pay-Per-Click (PPC) is one of the most popular paid advertising methods.
        3. Google’s paid advertising platform is called AdWords.
        4. Facebook also has paid advertising to get in front of your best prospects.

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  • Give Me Search Engine Optimization And I’ll Give You Targeted Sales Leads

    Targeted Sales Leads Are The Goal Of SEO
    Targeted Sales Leads Are The Goal Of SEO

    I talk with a lot of business owners and executives. One of the biggest problems I’ve been hearing is the dearth of targeted sales leads. There are, of course, plenty of books written on just this subject. Some will say, buying leads is the way to go. Others will say that success comes only through referrals. Lately we’re hearing about the Internet being a bountiful source of qualified leads.

    Targeted Sales Leads Are On The Internet

    The Internet is a big place. How do you go about finding sales leads on the Internet; or, rather, how do targeted leads go about finding you and your company? We’ve touched on this before: the Internet, in a sense, is an enormous library and search engines are its card catalogs. As we learn to search and find what we want on the Internet — when we want it — we respond less and less to offline media. How, then, can you be found by these eager buyers on the Internet?

    Do You Need Targeted Sales Leads?

    Search engine optimization (SEO) is a tactic the goal of which is to get more business and more customers. Filling your sale funnel with sales leads is a marketing strategy accomplished online by three tasks:

    1. Be found by search engines
    2. Be found on 1st search engine results page
    3. Maximize the number of website visitors

    What Are The Requirements For Targeted Sales Leads?

    Of course, nobody can know your business better than you. In order to attract targeted sales leads, we must understand the products and services you sell. Furthermore, your unique selling proposition allows prospects to see the difference between you and your competition. Who is your very best customer? Why do best customers stay with your company? We must identify your buyer personas before you can use the keywords that your best buyers actually use to search for you.

    SEO Benefits Targeted Sales Leads

    For many, that is a lot of work, especially all of this thinking about your business from your customer’s point of view. Why go to all this bother? Google recently remarked that every day four billion searches are conducted, one billion of which seek something local to buy. Done right, SEO benefits you in several ways:

    • Search engines respect your website and place it on the first search results page for specific keywords.
    • People searching for specific keywords will find your website on the first search results page.
    • Being found by more searchers, more visitors will visit your website.
    • More people visiting your website could translate into new business.
    • Organizing your website to better be found makes your website more interesting to visitors.
    • Organization of web pages and content to better be found makes your website more interesting to visitors.

    SEO Deliverables Result In Targeted Sales Leads

    Whether you do your SEO yourself or pay somebody to do it for you, you’re hoping for more customers, aren’t you? SEO sits on the marketing side of business and can deliver the following:

    • A defined service area by which to be found in local business results;
    • A manageable list of keywords and phrases for which great prospects are actually searching;
    • Distribution of keywords by web page, focus and intent;
    • Organization of web pages by intent, theme and relevance;
    • Every web page detailed by keywords, title, headers, descriptions and service area; and
    • Solid foundation and flexible design for ongoing and growing first page search engine exposure.

    Some SEO Expectations Are Targeted Sales Leads

    Although black hat wizardry may fool search engines quickly, the history of search engine algorithm changes indicates that these tactics are short lived tactics and not strategic. Following sound relationship marketing principles, your online properties will attract great customers and steadily build great new business over time. The time factor must not be underestimated and optimal progress may not be appreciated before three to six months. Some keywords are more competitive than others and will take longer to show first page search engine results. Competitors want first page search engine results, too, and some competition will slow your website progress.

    Targeted Sales Leads Are The Goal Of SEO

    Being found is not enough; nor is being found by a lot of people. Being found by enough of the right people is the only true success in marketing, regardless of medium. Success is more a function of converting great leads into great customers than it is in simply attracting large numbers of random visitors to your website. Targeted sales leads, then, are the ultimate goal of search engine optimization.

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  • How To Begin Inbound Marketing Your Business Online Success

    Inbound Marketing Your Business Online Begins With Keywords
    Inbound Marketing Your Business Online Begins With Keywords

    Marketing your business online effectively depends, of course, on getting great new customers from the Internet. On the one hand, you must be found on the first page of search results or your chances of being found at all drop precipitously. When was the last time you searched online and actually clicked on a link on page two, ten or one hundred? Yes, I, too, sometimes go beyond page one; but, how often do you do it?

    Inbound Marketing Your Business Online Depends On Being Found

    On the other hand, you must be found by a large enough population of searchers. Clearly, not even you can sell everybody who crosses your path today, can you? The truth is, some are ready to buy from you today, some later and some, quite frankly, will never buy from you. That they many not buy from anybody any time is no consolation, is it?

    Marketing Your Business Online Puts You In Front Of Great Prospects

    The trick is putting yourself directly in front of the very best of the best prospects. Quite some trick, indeed! Anticipate eager buyers shopping specifically for what you offer and you can appear before them as if they sought you out. Inbound marketing is all about empowering consumers. Be found by enough of the right people and inbound marketing your business online is profitable.

    Keyword Analysis Drives Marketing Your Business Online

    Taking a tip from the search engine optimizers (SEO’s) you need to study the key words and phrases those eager shoppers type into the search box before clicking search. For simplicity, let’s call the words or phrase of words people type into the search box a keyword. Keyword analysis then is the study of keywords and how you will be found by people using them.

    Answer Four Marketing Your Business Online Questions

    There are four questions every business must answer if they are to get great new business from the Internet:

    Marketing Your Business Online Seeks Buyers

    1. What are people actually searching for?

      Although many start by listing those keywords by which they want people to find them, nobody can control the keywords searched by others. If you want to be found by a specific keyword, but nobody is searching by that keyword, you will not be found. Hence, anticipate eager buyers shopping for what you offer.

    Marketing Your Business Online Demands Buyers

    1. What is the commercial intent of each search?

      The history of the Internet is a long story about sharing information between government agencies and educational institutions. Little by little all of this world’s information is finding a home online. Any type of research you can imagine can be conducted over the Internet, including names, addresses and phone numbers; texts of the greatest world literature; and known species of fish near New Zealand. I can’t speak for your business; but, my business needs paying customers. Hence, anticipate eager buyers shopping for what you offer.

    Begin Marketing Your Business Online Simply

    1. How difficult is it for me to be found on the first page of search results?

      Even if eager buyers are searching for your keyword and they have every intention of purchasing, there remains the daunting task of being found in search results. Some companies have been at this for many years. Some have earned great authority, credibility and trust from search engines and consumers. Difficulty to reach the first page is a function of passing your competitors on the way from last page to first. Many well searched keywords may be easier for your business than others.

    Marketing Your Business Online Demands Your Choice

    1. For which keywords do I want to be found?

      Knowing the keywords eager buyers search to find you, knowing which keywords are searched for purchasing purposes and knowing the less difficult keywords on which you can build success demands another decision from you. From this sea of opportune keywords you must sort, prioritize and select a subset on which to build your foundation. Know this, a list of keywords by itself holds little promise for you. Great prospects already know the keywords they are using — it’s the solution to their problem that they seek.

    Inbound Marketing Your Business Online Begins With Keywords

    Inbound marketing your business online effectively depends on delivering great content to great customers on the Internet. The truth is, some are ready to buy from you because they come to believe that you have the solution to their problem. That they use specific keywords when searching for that solution means that content featuring those keywords will attract their attention. Once you have their attention, then you have the right to call them to action and invite them to interact with you. Nonetheless, inbound marketing your business online begins with thorough keyword analysis.

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  • How To Get Great Customers With Online Marketing For Small Business And Search Engines

    Online Marketing For Small Business Creates Great Customers!
    Online Marketing For Small Business Creates Great Customers!

    OK, sure, if you’re big business like Wal Mart or Amazon the Internet is great. But, what do search engines have to do with online marketing for small business? In short, search engines are a tremendous opportunity to be found. How’s it working out for you in the Sunday newspaper classifieds? How many new customers found you in the yellow pages last month?

    Online Marketing For Small Business Works Locally

    Truth be told, right this minute, right here in the Twin Cities, eager buyers are searching for what you offer. Anticipate these eager buyers and you have the opportunity to stand up directly in front of each of them and tell them your great story. Once you identify the buyer personae of your greatest customers, what’s to stop you from stalking your perfect prospects? Isn’t creating great customers the best action you can take in growing your business? Is it possible to have too many great customers?

    Search Engines Help Online Marketing For Small Business

    Let’s look closely at typical search engine results to see what’s in it for you. For the sake of illustration, we’ll use Google. Sure, lately we’re seeing a lot of commercials about Bing, and certainly Facebook, too, has an impressive number of searches. Google recently reported four billion searches every day, one billion of which are seeking to buy locally. With two-thirds of all search engine searches, Google epitomizes the online search experience.

    Depending on your specific search phrase, the Google search results page may contain three different types of results:

    Paid Search And Online Marketing For Small Business

    Pay-per-click (PPC) advertising may appear above all other results and/or down the right side. First and foremost, know that these are paid advertisements. Every time somebody clicks on one of these ads, whoever placed the ad pays Google. From the time you sign up to the time you start seeing results can be as quick as a few hours. Paid advertising can quickly pull prospects, test landing pages and gauge the market.

    Local Business Results And Online Marketing For Small Business

    Have you noticed the maps? Unless you’re totally oblivious to the Internet and online search, these last two years of online marketing for small business are remarkable because of the local business results.

    Google and the other search engines realize that there is an enormous demand for local and neighborhood search results. Why? Because eager buyers are shopping and ready to buy; but, they’re not prepared to put a new house in a shopping cart and purchase it from Amazon. For many items consumers still insist on buying from a person. They still put the relationship before the deal. And that is great news for local business.

    Getting on the map is not a function of paid advertising. Nor is it simply a matter of having a great website. Local business results feature businesses that are remarkable in their community. First, they claimed their listing in the local directories, such as Google Places, Yahoo! Local, Yelp, etc. Second, these businesses made the effort to standardize their listings everywhere, including using the same local telephone number and spelling consistently. Third, customers find them remarkable enough to leave online reviews, endorsements and testimonials for local business. The search engines are gathering many public reviews into the local business results.

    Organic Results And Online Marketing For Small Business

    Last but not least are the well known organic results. They are called organic because they are the “natural” ordering of all web pages cataloged across the Internet. Although, different search engines rank and order web pages differently, the notions of credibility and trust and back link references from other websites are shared. Clearly, if your business is found on the first page of Google results, eager buyers searching for what you offer may click on your link. Also, the more eager buyers find your link the more likely your business is to sell. Although, many say organic results are “free,” do not forget that consumer searches vary and the search engines change their rules to appeal to searchers.

    SEO And Online Marketing For Small Business

    Search engine optimization (SEO) is the process of appealing to search engine algorithms in order to place high in their rankings. Effective online marketing for small business must consider SEO because each business must be found by buyers if they are to sell. Neither SEO nor marketing, however, is simply a matter of adding some ingredient to your website. If marketing is the relationship between a business and its marketplace, and every relationship begins with a single conversation, how many conversations with eager buyers do you want online?

    Online Marketing For Small Business Creates Great Customers!

    Is it possible to have too many great customers? Search engines are a tremendous opportunity to be found. Right this minute, right here in the Twin Cities, eager buyers are searching for what you offer. Is creating great customers your goal in online marketing for small business?

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    Online Marketing For Small Business Answers: 612-235-6060

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  • How To Succeed At Online Marketing For Small Business With Any Realistic Budget

    Don't Ignore Online Marketing For Small Business
    Don't Ignore Online Marketing For Small Business

    Are you a small business owner? Do you want to see a lot more customers coming to you in 2011? Certainly, every business owner I’ve met answers these in the affirmative! What’s your plan to grow your business with great new customers?

    Clearly, every new customer is a function of new leads in your sales funnel — we know this as conversion. And, every new sales lead is a subset of the number of eager buyers shopping for what you offer who are exposed to your business — we know this as marketing. Admit it, the numbers of people exposed to your business depends on marketing strategy, tactics, advertising, etc. Times change and so has effectiveness of traditional marketing tactics and offline advertising. Whereas, telemarketing, yellow pages, newspaper ads and other previously effective tactics are seriously lame today, online marketing for small business produces more targeted sales leads everyday.

    Don’t Ignore Online Marketing For Small Business

    Most small business owners ignore online marketing, because they don’t understand how the Internet has dramatically changed consumers. Furthermore, many unwary businesses have been duped into costly schemes to fool Google and other search engines. Have you been duped into believing that #1 on Google first page or a million website visitors in a month are ends in themselves? How do they add to your bottom line? Here’s a clue: work both of them into a business plan, pass it on to your banker and ask for a business loan. Point is, show your banker a plan to get more targeted sales leads calling you on the phone and then they’ll talk money. Google itself and random website visitors do absolutely nothing to grow your business.

    Fortunately for you, this Internet thingy has totally changed the way we consume! No longer flipping through yellow pages or browsing the Sunday Trib classifieds, eager buyers shopping for what you offer are on the Internet right this second searching for you. Every time they search they receive a search results page. If you’re not on that page, they will buy from somebody else. Online marketing for small business has one goal: everywhere they search they find you there.

    Affordable Online Marketing For Small Business

    Fact is, effectively marketing your business is now possible with any realistic budget:

    • Email marketing has long been the favorite of Internet marketers, perhaps because it’s the online equivalent to direct marketing. Done right, instead of intruding in the Inbox, you ask and they grant you permission to nurture them and keep them informed with current and relevant information. Keeping permission marketing foremost in your mind, think of events, specials and successes that you’d appreciate knowing about your favorite vendors. Your customers and prospects will appreciate the same about you.
    • Online articles are another great way to increase awareness of you, your business and, especially, those special things you do that benefit your customers. Do you remember fondly thumbing through a magazine, reading interesting articles and clipping some articles so you can refer back to them later? The Internet is several magnitudes greater than any paper magazine. This very minute somebody is reading an article about your product and service and today she’ll bookmark it and maybe tell her friends about it. Have you ever tried to find a article in a magazine you threw out a long time ago? That won’t happen online, because it’s always available to be found, 24/7, 365 days a year.
    • Social media is all about family, friends and vacation pictures — right? No. It, too, can be tremendously effective in putting your business in front of eager buyers. Facebook membership alone is the third largest country in the world: China, India, Facebook, USA … In 2010 it’s been reported that the largest growing Facebook demographic is middle aged women. Again, keep in mind how online marketing for small business is primarily about developing relationships with your marketplace. What better way to start a conversation with a new prospect than at a huge party? Facebook, for example, is a neverending party of friends, family and coworkers, and they’re all talking about what’s on their minds. Strike a positive chord with just one, and they’ll tell somebody about you, and on and on.

    Follow Online Marketing For Small Business To Success

    Online marketing is about branding. The more people recognize your personal name, your business name and your place in the community, the more likely that one of them converts into a customer. Notice how we haven’t mentioned traditional advertising agencies and TV commercial production crews — the prohibitive prices of traditional marketing simply are not necessary online. It’s more about leaving thousands and thousands of bread crumbs from your business throughout the Internet. Whenever some eager buyer happens on one crumb while shopping for what you offer, Hansel and Gretel will follow the trail to your door. Like all marketing, the only goal of online marketing for small business is to create customers.

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    Answer Your Online Marketing For Small Business Question: 612-235-6060

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  • Give Me Ninety Days And You Will Be Successfully Marketing Local Business Throughout The Twin Cities

    Marketing Local Business Has Changed
    Marketing Local Business Has Changed

    Marketing local business is not as simple today as it was in the past. A long time ago, it seems marketers promoted local business by putting ads in the yellow pages and buying ad space in the local newspaper. Business has gotten very hard in The Twin Cities. Eager buyers no longer look at the newspaper ads to shop for products and services. Today most consumers start by doing an Internet search before they buy. What will happen when you anticipate eager buyers shopping for what you offer? Knowing what they type into the search box, what’s keeping you from appearing everywhere they look?

    Marketing Local Business Online

    Take roofing for example. Drop by Google.com and search for the following:

    • twin cities roofing
    • minneapolis roofing
    • saint paul roofing

    As I write this, the search engine results pages all show one thing in common: that gorgeous map! Local business results are your key to marketing local business successfully.

    There are three sections to each Google search results page:

    1. Pay-per-click advertisements at the top and down the right side;
    2. Local business results and that gorgeous map above the fold; and
    3. Organic or natural search results everywhere else.

    So, each roofing company has at least three (3) chances to show on each page. And, take note, this is only Google! We’re not looking at Yahoo!, Bing, Facebook or any other search results. Is Your Website Marketing Local Business?

    Consider your own company website. You may have paid big bucks to publish your online business card — did you? Did you pay for pretty? Or, did you intend to pay to produce more customers? How many new customers did you get last month because of your pretty website? What is your return on that investment?

    What about your website content? Is it relevant to your visitors? Is it compelling them to take action and buy from you once they’re on your pages? What would persuade you to buy from you? Are you calling them to action on each page? If you don’t ask them to call you, what do you expect them to do? Not calling you, not buying from you and going away may be exactly the message they’re getting from you.

    As a local business, what are you doing to make sure that eager local buyers know that you exist? How would you find your company if you didn’t know about it? Remember that cool map? Google will only place you in the local business results after they recognize that your business is local to that search. What is your service area? As a Minneapolis roofer, how interested are you in Duluth business? Or, business in Fort Lauderdale? The best marketing local business strategy pulls customers directly from your local community. Even if business thousands of miles away can be good, won’t local business be better?

    Marketing Local Business Has Changed

    Marketing local business online is not that different from marketing offline. Eager buyers want to taste, hear, smell and feel your products and services. Give them a great reason to walk through your front door and they’ll come to check you out. There are rating and review sites providing places for your customers to express their feelings about your business. Claim your business listing on social rating and review sites like Google Places, MerchantCircle, Yelp, Angie’s List, etc. With half a reason to stand up in public and tell the world about your remarkable work, many customers will do just that.

    How much of that do you want?

    Community involvement will certainly build your brand quickly. The more your neighbors talk about your business, the sooner marketing local business brings them to you. Marketing local business is different today than in the past. Today most consumers start by doing an Internet search before they buy. Anticipate eager buyers shopping for what you offer and, of a sudden, everywhere they look you are there. In fact, marketing local business online is different: it is effective.

    Marketing Local Business 90 Day Challenge

    Give me ninety days and you will be successfully marketing local business throughout the Twin Cities.

  • Are You Afraid Of Closing Targeted Sales Leads? Why Don’t You Have More Targeted Sales Leads?

    Do You Want More Targeted Sales Leads?
    Do You Want More Targeted Sales Leads?

    Targeted Sales Leads Are Eager Buyers

    Today the Internet is an excellent resource that you should use to facilitate operating any small and medium size business. As you know consumers have numerous choices when they are shopping online. Need proof? Go to Google.com, type “plumber” in the box and click Search. Right now, at the top of the results on my computer, Google tells me that there are 11,200,000 pages on the Internet about the word plumber.

    How do you expect eager buyers shopping for what you offer to find you, to contact you and to buy from you? Out of all those web pages, only one can be ranked number one. Only a small number of links can exist on that first search results page, including organic, paid and local business results.

    Effective online marketing results identify targeted sales leads and direct them to your website. Why do you care about the mother looking for Pampers if you’re selling cars? When you don’t know how this works it can end up costing a lot of money and time. How much can you afford?

    Continue reading for some tips about how to improve your return on advertising investment. When your sales funnel is full of targeted sales leads you’ll be working full time closing deals with buyers eager to do business with you.

    Targeted Sales Leads Cannot Be Bought

    Never buy sales leads. There is no way to guarantee that a sales leads list is fresh nor how interested they are in your products. Having bought something similar in the past is no gauge of current interest.

    The Internet has certainly changed the way we consume. One thing is certain: when we are eager and preparing to buy, the Internet provides us with a plethora of research information about what we seek to buy. Would you rather try to coax people to buy from you, or stand in front of those seeking to buy what you sell?

    Establish a schedule and know your place in the sales cycle. Especially if you’re a sole proprietor, time is of the essence. Wearing too many hats (e.g., marketer, salesman, manufacturer and accountant) is the surest way to get nothing profitable done.

    Therefore, set sales objectives and schedule time and resources to achieve them. Where are you most effective in your sales cycle? If you plan to search online daily to find potential sales leads, does it make sense that the chief executive does this? Perhaps, you ought to hire a part time worker to get this done.

    Search For Targeted Sales Leads

    Search for targeted sales leads in your niche market. Everybody is an authority in something. Isn’t that why you’re in the business you’re in? Your business sells a specific product or specific service. Identify the one or two key buyer personae for each product and service.

    Who are they? Why do they want your product? Why do they need your service? What is their specific problem? What do you offer that will benefit them?

    Once identified, anticipate where they are and how they will seek you out when they’re eager to buy. Be found there where they’re looking. Ask them to call you, come in your front door or request further information online. Just imagine how easy it will be for them to ask for your help. How easy will that be to earn your profit?

    Convert Targeted Sales Leads To Great Customers

    Think about purchasing a software application to keep track of your sales cycle. Think about Customer Relationship Management (CRM) software as a dutiful assistant whose sole job is to prompt you every step of the way to converting targeted sales leads into satisfied customers. Once your online marketing is filling your sales funnel, you cannot afford to let any slippery leads get away.

    Yes, you have to research online to find your target market. CRM software can simplify and reduce this work. The key to getting a great start is know who are already your very best customers. Which of your customers, if you had ten more just like them, would seat you in the lap of luxury for the foreseeable future? Why don’t you have ten more just like that one? What are you afraid of?

    Don’t Fear Targeted Sales Leads

    Don’t be afraid to talk to you best customers. Ask them, Why did you buy from us? Why do you come back to us and buy more? Answers to these questions will put flesh on the bones of your buyer personae skeletons you sketched earlier. Once you understand who benefits most buying from you, anticipate where they are and where they will shop when they’re eager to buy.

    Be there. Be found. Prosper!

  • What is a Search Engine?

    Why does the Search Engine matter to you and your Local Business?

    Welcome to the Brilliant Ideas About Internet and Money Frequently Asked Questions Series, Part 4: What is a Search Engine?


    Search Engine Marketing Is Marketing Local Business Online

    Previously, we discussed What Is Inbound Marketing? quoting Seth Godin:

    “Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.”

    Marketing Local Business online demands a rigorous understanding of how best to be found when people search the Internet for what you offer.  To best understand HOW people search for what you offer, it is necessary to understand the tools they are using.  As I write this, Web Search Engines stand head-and-shoulders above other search tools; and Google dominates all Search Engines with more than 80% Search Engine marketshare.

    Before we can understand Search Engine Marketing (SEM,) we must have a working relationship with Search Engine mechanics.  Effective Search Engine Optimization (SEO) is predicated on creating content that people want to find in a way that the Search Engines will notice and catalog and make readily findable by those hungry seekers.

    What is a Search Engine?

    A search engine is a tool used to find interesting information in a database.  In recent times, such search tools are computerized.  In its simplest form, the electronic card catalog at your public library is a search engine.

    Although search engine is a general class of computer programs, the term is often used to specifically describe systems like Google, Yahoo! and Bing that enable users to search online media, the World Wide Web and Usenet newsgroups.

    What is a Web Search Engine?

    A Web Search Engine is designed to search for information on the World Wide Web.  Web Search Engines work by storing information from billions of web pages, which they gather from the web page code.

    Web page contents are gathered by a Web crawler, or spider — an automated Web browser that reads every line of code in every web page, and follows every link on each page.  Contents of each page are analyzed to determine how to index it for later retrieval.  The index allows information to be found quickly.

    Three essential features of Search Engines are:

    • crawling,
    • indexing, and
    • searching.

    Search Engines evolved from Internet Directories

    • Archie [1990], “archive” without the “v,” was the first tool searching the Internet.  Archie downloaded directory listings, not contents, of all files located on public FTP sites.
    • Gopher [1991] combined document hierarchies with collections of services and gateways to other information systems.
    • W3Catalog [1993] was the first primitive Search Engine, periodically mirroring numerous specialized catalogues.
    • World Wide Web Wanderer [1993] was the first web robot and generated an index called ‘Wandex’.
    • Aliweb [1993] was manually notified by web site administrators of an index file at each site.
    • JumpStation [1993] used a web robot to find and index web pages, and used a web form interface as its query program.
    • WebCrawler [1994] allowed users to search for any word in any web page, which is now the Search Engine standard.
    • Lycos [1994] was one of the first Search Engines with a for-profit business model, followed closely by: Magellan, Excite, Infoseek, Inktomi, Northern Light and AltaVista.
    • Yahoo! [1994] founders David Filo and Jerry Yang, Ph.D. candidates at Stanford University, started their guide as a way to track their personal interests on the Internet.
    • Google [1996] began as a research project by Larry Page and Sergey Brin, at Stanford working on the Stanford Digital Library Project (SDLP).  Google’s first funding was secured in August 1998 in the form of a $100,000 USD contribution given to a corporation which did not yet exist.
    • Microsoft [2004] began a transition to its own search technology, powered by its own web crawler (called msnbot).  Microsoft’s rebranded search engine, Bing, was launched on June 1, 2009.
    • On July 29, 2009, Yahoo! and Microsoft finalized a deal in which Yahoo! Search would be powered by Microsoft Bing technology.

    How do Search Engines make money?

    In 1996, Netscape sought a single featured search engine for their innovative web browser.  Five Search Engines paid $5 million each to be in a rotation on the Netscape search engine page: Yahoo!, Magellan, Lycos, Infoseek, and Excite.  Today, most Search Engines are commercial ventures supported by advertising revenue.

    Some Search Engines allow advertisers to pay money to have their listings ranked higher in search results.

    Other Search Engines seek to categorize and prioritize web pages by measures of intrinsic value and make money by running search related ads alongside regular search engine results.  Such Search Engines make money every time someone clicks on one of these ads (Pay-Per-Click.)

    How do Search Engines differ from Directories?

    Historically, Yahoo! was among the most popular ways for people to find web pages of interest, but it operated on its web directory, contents of which were submitted by web site administrators.  Web directories are databases of human-compiled results, also known as human-powered search engines.

    Unlike web directories maintained by human editors, Search Engines operate on algorithms, or are a mixture of algorithmic and human input.  Search Engines automatically create web page listings by using spiders that “crawl” web pages, index their information, and follow each page’s links to other web pages.

    Spiders return to previously crawled sites on a regular basis to update web page changes.  Everything that these spiders gather is entered into the Search Engine database.

    How do I use a Search Engine?

    Major Search Engines include a simple dialog box into which you type a word or phrase, and a Search submit button to begin the search.

    A Keyword is this word or phrase of words in this simplest sense.

    Most Search Engines support using Boolean operators AND, OR and NOT to further refine search queries.  Boolean searching on the Internet may manifest in three ways:

    1. Full Boolean logic with the use of the logical operators (rare)
    2. Implied Boolean logic with keyword searching (typed symbols)
    3. Boolean logic using search form terminology (multiple form entries)

    When a user submits a query, the Search Engine compares it to its index and returns a listing of web page information, usually with a short summary containing page title and part of its content.  Some Search Engines support natural language queries that allow the user to type a question in the same form you would ask it of a human.

    What is a Search Engine Result Page?

    A Search Engine results page (SERP), is the listing of web pages returned by a search engine in response to a keyword query.  The SERP typically lists web pages with titles, a link to the page, and a short description showing where the keywords have matched content within the page.

    SERP’s of the major Search Engines may include different types of listings: contextual, algorithmic or organic search listings, sponsored listings (PPC,) images, maps, definitions, videos and suggested search refinements.  Major Search Engines visually differentiate specific content types, such as images, news, blogs and sponsored links.

    Each SERP also includes navigation to subsequent and/or previous SERP’s, possible search suggestions or refinements, suggested similar searches, and back to begin a new search.

    How do Search Engines sequence results?

    Initially, web site administrators manually submitted their web site information to be included in Web directories, often for a fee.  Often as part of their business model, these “search engines” featured these sponsoring web sites according to the amount of fees collected.

    By 2000, the Google Search Engine was gaining popularity among searchers because it achieved more relevant results with an innovation called PageRank.  Google developed an algorithm to rank web pages based on the number, trust and authority of other web pages that link back to them.  Google’s premise is that good and desirable web pages are linked back to more than less desirable web pages.

    Now, major Search Engines operate similarly.

    How each Search Engine decides which pages match best and in what order varies widely from one engine to another.  The methods also change over time as Internet usage changes and new techniques evolve.

    What is an algorithm?

    An ‘algorithm’ is an effective method for solving a problem expressed as a finite sequence of instructions.  Each algorithm is a list of well-defined instructions for completing a task.  In computer science, a search algorithm is an algorithm for finding an item with specified properties among a collection of items.

    There are also many algorithms designed specifically for retrieval in very large databases, such as bank account records, electronic documents, product catalogs, fingerprint and image databases, and so on.

    Each Search Engine uses a proprietary algorithm to index and return only meaningful results for each search query.  The index is built from the information stored with the data and the method by which the information is indexed.

    While millions of web pages may include a particular keyword, some pages are more relevant, popular, and authoritative than others.  Search Engine usefulness depends on the relevance of the results it returns on each search query.

    Who are Search Engine customers?

    Major Search Engine business models are for-profit.

    Each SERP has a clearly defined topic and targeted theme.  Money comes from paid advertisements strategically placed on each SERP.  Each ad includes a Web link to the advertiser’s web page.  Advertisers pay for these ads to attract people searching for particular keywords.

    No search engine has control over the content of the universe of web pages.  The better a Search Engine responds to each search, the more money that Search Engine is likely to make.

    These Web searchers are becoming more sophisticated everyday.  Everyday, more and more people search the Internet to find and buy more and more.

    It stands to reason that Search Engines will continuously hone their search algorithms to continuously improve profitability.

    What is a Search Engine?  Perhaps, it is the key to your Local Business prosperity …

    It’s no longer enough to sit back and wait for new customers to come to your Local Business.  Fact is, in these times, your customers are more sophisticated than ever.  Barraged with thousands of Buy-Me messages everyday, they are determined to find for themselves true value.  They are not waiting around for your message; but, they are seeking what they want to buy on the Internet.

    Therefore, Marketing Local Business online is your new imperative.  Now that you understand Search Engines, how they work and who uses them for what, it is time for you to seize the day.  Use the Search Engines to market your Local Business.  Put yourself in front of your customers.  Take the initiative.


    Be found!

    Eager customers are looking for you in the Search Engine …

  • Millions Now Find Local Business On The Internet Even Though The Yellow Pages Lie On A Shelf In Their Closet


    Millions Now Find Local Business On The Internet Even Though The Yellow Pages Lie On A Shelf In The Closet

    Is Your Local Business Getting Enough Phone Calls?



    MDS Resource Is Marketing Local Business Online

    MDS Resource Is Marketing Local Business Online

    What keeps you awake at night, indigestion boiling up your esophagus, eyes open, staring at the ceiling?  What do you secretly, ardently most desire?  Is your business growing to satisfy all of your Needs?

    With the radical changes in the economy and people moving away from Yellow Pages, newspaper Ads and other old school advertising media, your customers are looking on the Internet for you.  They search the Internet, and then they go down the street and buy what they want and need.  If they don’t find your Local Business in their search, they are not buying from you.  When are you going to be marketing your local business online?

    Times have changed, indeed.  The Internet is still new; but, it is everywhere, and it is not going away anytime soon.  The Internet has transformed our world, shrunk the whole world into a computer you hold in your hand, heretofore known as a cell phone.  If you don’t get your business in position to be seen on that small screen, your customers are going someplace else.

    Marketing Local Business Online is what you need to do to be found.

    If Your Local Business Is Found On The Internet, You Can Sell

    WARNING: Your Customers Are Looking For You Online Right Now!

    Perhaps, a few statistics will shed light on this mystery:

    • Over 1 Billion Local Searches performed every month — growing over 50% a year
    • 80% American consumers are using the Internet [2009]
    • 80% of people first search online before making a purchase
    • 97% Internet users use the Internet to shop [NPD Group]
    • 90% Internet searches result in offline brick & mortar purchases [Comscore]
    • 82% Internet searches result in calls & contact with businesses [Comscore]
    • 74% Internet users perform Local searches [Kelsey Group]
    • 73% Internet searches are related to Local content [Google]
    • 66% Internet users use Internet for Local searches [Comscore / TMP]
    • 25% Internet searches have purely Local commercial focus [ Kelsey / Bizrate]
    • Pepsi, FedEx pass on 2010 Super Bowl Ads … shift Ad dollars to new marketing efforts mostly online.

    Marketing Local Business Online Is A Brilliant Idea

    What Are Your Customers Looking For?

    Old school marketing is still King.  Times have changed, and media change, too.  None of us alive today remember the King’s herald announcing news from the official scroll.  Some of us recall barkers calling out theater or carnival sideshow attractions to passers-by.  Most of us have bought something from a newspaper advertisement, or called to order something prompted by a Yellow Page spread.

    The Internet and computing devices are new media.  Applying old school marketing principles to new media is a wise idea.  That’s exactly what we are about to show you here.  Marketing Local Business Online simply makes sense.

    Can Your Customers Find Your Local Business On The Internet?

    Local Business Search Results

    Don’t worry — if you’re a Fortune Multi-National Conglomerate, you don’t need to appear in the Local Business Results.

    One of the best kept Local Internet Marketing secrets is Google Places.  Until your business is registered here, it cannot be found in the search results map.  Google implemented this feature in early 2009, and it’s been evolving ever since.  For those buying locally, however, this is the First thing most searchers see … and probably the First links on which they will click.  Once here, not only are you at the Top of Page One — look at that Map! They now know where you are and how to Get To You …

    If you’ve seen maps and GPS on cell phones, this is how your Local Business shows up on mobile devices.  The Mobile Market is enormous and truly the Wave of the future.  Marketing Local Business Online puts you on the Map.

    Organic Search Results

    Additionally, you need to be at the top of the normal, Organic Search Results, the traditional results area on the left, mostly below the Local Business Results.  When your web page link is in the Top Six Organic Search Results — your Local Business has Another Clickable Link on this First Search Page. Multiple Clickable Links on the First Search Page increases your odds that your Customers will go to your Web Site … once there, we believe you can close them.  This is the heart of Marketing Local Business Online.

    Your Organic Search Results are a function of the Quality & Credibility of your Local Business presence on the Internet.  You want all online roads leading back to you and your Web Site.  There are virtually unlimited credible and respectable sources throughout the Internet, and from there nearly infinite routes back to your Local Business Web Site.  Remember traditional Referrals and Testimonials from old school marketing?  Referral Links back to your Web Pages from everywhere on the Internet are Testimonials to your Local Business relevance.

    The Local Business with the Most Links Wins !!!

    Content Search Results

    Furthermore, your Online Content must also appear in the Top Search Results!  All Content relevant to that search adds More Links back to your Local Business on the First Search Page. You and your Local Business are going to be viewed as the Top Authority on all matters regarding this Search.  Google loves Rich, Relevant & Rewarding Online Content !!! If marketing is fundamentally the relationship between business and its marketplace; then, Marketing Local Business Online presents the opportunity to initiate conversations with your marketplace.

    • Online Videos (Youtube.com)
    • Online Press Releases (PRweb.com)
    • Online Articles (EzineArticles.com)
    • Social Content Sites (Squidoo.com)
    • Online Classifieds (Craigslist.org)
    • Online Business Directories (MerchantCircle.com)
    • Online Review Sites (Kudzu.com)

    But, wait, there’s more!

    Pay-Per-Click (PPC)

    You want to be in the Pay-Per-Click and/or Sponsored Results up there in the top yellow box and down along the right side.  Pay-Per-Click is Pay-As-You-Go — your Ad Only shows up when somebody searches for your specific Key Words.  Your Ad is Only shown to your Best Customers who are searching specifically for what you have to offer.  You set how much you are willing to pay, and you Only pay when somebody clicks on your Ad — the Fully Qualified Buyer.

    So, the question is, how much is each Fully Qualified Customer on your web site worth to you ???  Marketing Local Business Online is your opportunity to decide.

    Geo-Targeting Your Ads

    Furthermore, you can also target your Ads to Local Customers in your area.  By focusing on Local Customers, your Ad is Only seen locally.  Locally seen Ads are more likely to attract Local Customers, are cheaper for you, and you do not compete with companies on the other side of the World.

    For example, a consumer searches, “I need a plumber.”  Google knows where the Local Plumbers are.  When you Only show your Ad to people in your city for these “generic” keywords, you get cheaper clicks, targeted traffic and less competition.  Do you see how Marketing Local Business Online differs from the yellow pages?

    What If Your Web Pages Sit Atop The Search Engine Results?

    What If You Are The #1 Authority Online?

    Imagine what Marketing Local Business Online means for your Local Business! How many more customers do you want coming to you every single day?  every single week?  every single month?

    What will it do for your Local Business when you have your Online Market Domination Plan in place?

    If Marketing Local Business Online interests you … If you’re just a little bit curious … If your Local Business wants more telephone calls …

    Contact Us Today!    612-235-6060

    Make an Appointment for an Absolutely FREE and NO Obligation Consultation.

    MDS Resource will review your Local Business and your current situation on the Internet.  MDS Resource will work with you; we will work out a plan that Best meets your Needs. MDS Resource will light your way to Marketing Local Business Online.

    If you have a Yellow Pages Ad, you are already Spending Marketing Money.  What is your Return On That Investment ???

    WARNING:     Only A Few Will Qualify To Work With Us

    Every Search Engine Result Page can present only the Most Relevant Web Pages that fit into the limited space on one page.  Only an Elite Few Local Businesses can possibly be seen there.  Marketing Local Business Online is simple today because you will leap ahead of your competition; and once in the lead, you need only hold the lead to win.

    Do your own homework.  Look for yourself.  Do a search using keywords that your Best Customers will use to find your Local Business.

    Which Local Businesses are on the First Search Page? How many Local Businesses are on the First Search Page? Is that your Biggest Competitor there in A. or B. in the Local Business Results? Are your Best Customers going to your Competitors because they find them — NOT YOU — in the search results?

    As you see, nobody can possibly do a credible job placing more than six Local Businesses in your Market on Google Page One.  Furthermore, when you consider our goal is to have Multiple Links to your Local Business on that same Google Page One, even fewer Local Businesses qualify for our representation.

    Will your toughest Competitor come to us first?  Do your Competitors want more customers? Are your Competitors marketing local business online.

    Act Now!    612-235-6060    Call Today!

    Marketing Local Business Online May Be Your Salvation