8014 Olson Memorial Highway #185
Golden Valley MN 55427 USA
MDS Resource Is Inbound Marketing Local Business Online
Millions Now Find Local Business On The Internet Even Though The Yellow Pages Lie On A Shelf In The Closet
Is Your Local Business Getting Enough Phone Calls?
Inbound Marketing Local Business Online
What keeps you awake at night, indigestion boiling up your esophagus, eyes open, staring at the ceiling? What do you secretly, ardently most desire? Is your business growing to satisfy all of your Needs?
With the radical changes in the economy and people moving away from Yellow Pages, newspaper Ads and other old school advertising media, your customers are looking on the Internet for you. They search the Internet, and then they go down the street and buy what they want and need. If they don’t find your Local Business in their search, they are not buying from you. When are you going to be marketing your local business online?
Times have changed, indeed. The Internet is still new; but, it is everywhere, and it is not going away anytime soon. The Internet has transformed our world, shrunk the whole world into a computer you hold in your hand, heretofore known as a cell phone. If you don’t get your business in position to be seen on that small screen, your customers are going someplace else.
Marketing Local Business Online is what you need to do to be found.
If Your Local Business Is Found On The Internet, You Can Sell
WARNING: Your Customers Are Looking For You Online Right Now!
Perhaps, a few statistics will shed light on this mystery:
- Over 1 Billion Local Searches performed every month — growing over 50% a year
- 80% American consumers are using the Internet [2009]
- 80% of people first search online before making a purchase
- 97% Internet users use the Internet to shop [NPD Group]
- 90% Internet searches result in offline brick & mortar purchases [Comscore]
- 82% Internet searches result in calls & contact with businesses [Comscore]
- 74% Internet users perform Local searches [Kelsey Group]
- 73% Internet searches are related to Local content [Google]
- 66% Internet users use Internet for Local searches [Comscore / TMP]
- 25% Internet searches have purely Local commercial focus [ Kelsey / Bizrate]
- Pepsi, FedEx pass on 2010 Super Bowl Ads … shift Ad dollars to new marketing efforts mostly online.
Marketing Local Business Online Is A Brilliant Idea
What Are Your Customers Looking For?
Old school marketing is still King. Times have changed, and media change, too. None of us alive today remember the King’s herald announcing news from the official scroll. Some of us recall barkers calling out theater or carnival sideshow attractions to passers-by. Most of us have bought something from a newspaper advertisement, or called to order something prompted by a Yellow Page spread.
The Internet and computing devices are new media. Applying old school marketing principles to new media is a wise idea. That’s exactly what we are about to show you here. Marketing Local Business Online simply makes sense.
Can Your Customers Find Your Local Business On The Internet?
Local Business Search Results
Don’t worry — if you’re a Fortune Multi-National Conglomerate, you don’t need to appear in the Local Business Results.
One of the best kept Local Internet Marketing secrets is Google Places. Until your business is registered here, it cannot be found in the search results map. Google implemented this feature in early 2009, and it’s been evolving ever since. For those buying locally, however, this is the First thing most searchers see … and probably the First links on which they will click. Once here, not only are you at the Top of Page One — look at that Map! They now know where you are and how to Get To You …
If you’ve seen maps and GPS on cell phones, this is how your Local Business shows up on mobile devices. The Mobile Market is enormous and truly the Wave of the future. Marketing Local Business Online puts you on the Map.
Organic Search Results
Additionally, you need to be at the top of the normal, Organic Search Results, the traditional results area on the left, mostly below the Local Business Results. When your web page link is in the Top Six Organic Search Results — your Local Business has Another Clickable Link on this First Search Page. Multiple Clickable Links on the First Search Page increases your odds that your Customers will go to your Web Site … once there, we believe you can close them. This is the heart of Marketing Local Business Online.
Your Organic Search Results are a function of the Quality & Credibility of your Local Business presence on the Internet. You want all online roads leading back to you and your Web Site. There are virtually unlimited credible and respectable sources throughout the Internet, and from there nearly infinite routes back to your Local Business Web Site. Remember traditional Referrals and Testimonials from old school marketing? Referral Links back to your Web Pages from everywhere on the Internet are Testimonials to your Local Business relevance.
The Local Business with the Most Links Wins !!!
Content Search Results
Furthermore, your Online Content must also appear in the Top Search Results! All Content relevant to that search adds More Links back to your Local Business on the First Search Page. You and your Local Business are going to be viewed as the Top Authority on all matters regarding this Search. Google loves Rich, Relevant & Rewarding Online Content !!! If marketing is fundamentally the relationship between business and its marketplace; then, Marketing Local Business Online presents the opportunity to initiate conversations with your marketplace.
- Online Videos (Youtube.com)
- Online Press Releases (PRweb.com)
- Online Articles (EzineArticles.com)
- Social Content Sites (Squidoo.com)
- Online Classifieds (Craigslist.org)
- Online Business Directories (MerchantCircle.com)
- Online Review Sites (Kudzu.com)
But, wait, there’s more!
Pay-Per-Click (PPC)
You want to be in the Pay-Per-Click and/or Sponsored Results up there in the top yellow box and down along the right side. Pay-Per-Click is Pay-As-You-Go — your Ad Only shows up when somebody searches for your specific Key Words. Your Ad is Only shown to your Best Customers who are searching specifically for what you have to offer. You set how much you are willing to pay, and you Only pay when somebody clicks on your Ad — the Fully Qualified Buyer.
So, the question is, how much is each Fully Qualified Customer on your web site worth to you ??? Marketing Local Business Online is your opportunity to decide.
Geo-Targeting Your Ads
Furthermore, you can also target your Ads to Local Customers in your area. By focusing on Local Customers, your Ad is Only seen locally. Locally seen Ads are more likely to attract Local Customers, are cheaper for you, and you do not compete with companies on the other side of the World.
For example, a consumer searches, “I need a plumber.” Google knows where the Local Plumbers are. When you Only show your Ad to people in your city for these “generic” keywords, you get cheaper clicks, targeted traffic and less competition. Do you see how Marketing Local Business Online differs from the yellow pages?
What If Your Web Pages Sit Atop The Search Engine Results?
What If You Are The #1 Authority Online?
Imagine what Marketing Local Business Online means for your Local Business! How many more customers do you want coming to you every single day? every single week? every single month?
What will it do for your Local Business when you have your Online Market Domination Plan in place?
If Marketing Local Business Online interests you … If you’re just a little bit curious … If your Local Business wants more telephone calls …
Contact Us Today! 612-235-6060
Make an Appointment for an Absolutely FREE and NO Obligation Consultation.
MDS Resource will review your Local Business and your current situation on the Internet. MDS Resource will work with you; we will work out a plan that Best meets your Needs. MDS Resource will light your way to Marketing Local Business Online.
If you have a Yellow Pages Ad, you are already Spending Marketing Money. What is your Return On That Investment ???
WARNING: Only A Few Will Qualify To Work With Us
Every Search Engine Result Page can present only the Most Relevant Web Pages that fit into the limited space on one page. Only an Elite Few Local Businesses can possibly be seen there. Marketing Local Business Online is simple today because you will leap ahead of your competition; and once in the lead, you need only hold the lead to win.
Do your own homework. Look for yourself. Do a search using keywords that your Best Customers will use to find your Local Business.
Which Local Businesses are on the First Search Page? How many Local Businesses are on the First Search Page? Is that your Biggest Competitor there in A. or B. in the Local Business Results? Are your Best Customers going to your Competitors because they find them — NOT YOU — in the search results?
As you see, nobody can possibly do a credible job placing more than six Local Businesses in your Market on Google Page One. Furthermore, when you consider our goal is to have Multiple Links to your Local Business on that same Google Page One, even fewer Local Businesses qualify for our representation.
Will your toughest Competitor come to us first? Do your Competitors want more customers? Are your Competitors marketing local business online.
Act Now! 612-235-6060 Call Today!
Inbound Marketing Local Business Online May Be Your Salvation
Recommended Reading
- marketing local business
- targeted sales leads
- Online Reputation Repair Can Be Avoided By Effective Online Reviews and Reputation Management
- Reputation Management: 10 Things You Can Do To Repair Your Online Reputation
MDS Resource
8014 Olson Memorial Highway #185 Golden Valley, MN, 55427 USA
mike@mdsresource.net • 612-235-6060
8014 Olson Memorial Highway #185 Golden Valley, MN, 55427 USA
mike@mdsresource.net • 612-235-6060
32 Responses
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My client and I would like to talk to you about this. Geoff Bush 763-438-8516
I would like to find out more about how you will help grow my Criminal Law practice in the Twin Cities area.
Mike Schleif, Internet Marketer, MDS Resource
GRATITUDE: Thank you for your tremendous offer. I truly believe you will succeed for many businesses.
DILEMMA: Lynell & Karl-Michael Sala, aka GermanGenealogist.com, have grown business-weary of working with prospects who want German Genealogy research, but have little or no $. This is what GermanGenealogist.com has gotten from Pay-per-Click advertising (SEM). Lynell & Karl already gladly grant 10% pro bono work to patrons & clients. So, it is…
HIGH TIME: But, as for the business, it is high time to get serious. Via Search Engine Optimization (SEO), GermanGenealogist.com has received this year their largest client, largest retainer, largest follow-up retainer, most # of research successes for the most lineages & surnames one client, most hours, most microfilms, most microfiche, most (what’d I forget?). However, there seems to be a huge…
MYTH: You see, limited genealogy data might be free online, but raw, original genealogy research is not. The clients who provide us larger retainers are the happiest, most satisfied & recurring. We can even do some great work for $100, but for everyone’s benefit–& so that we can sufficiently sink our teeth into the case–we’d prefer $1,000 to $10,000 for USA research. $2,000 to $20,000 for overseas research. (Mindful Memories of 1977-81 Economics 101 class at Brigham Young University: Opportunity Cost & Opportunity Loss!{;>) Lynell & Karl have an Absolutely Stunning…
SUCCESS RATIO & TRACK RECORD! How about 80+% success ratio in obtaining new digital data? Karl & Lynell Sala were THE very 1st 2 persons hand-picked for the Paid Expert Ancestry.com Research Line (PEARL). When that project was abandoned, Karl was THE primary German Research Consultant for Ancestry.de—until that customer service, too, was abandoned.
Lynell & Karl-Michael Sala, aka GermanGenealogist.com & MyFamilyHistoryMysteries & SearchCensus.com, have cracked 7 cases in 7 locations–& that’s just since Memorial Day 2010! Since 1979, Lynell & Karl Sala have found THOUSANDS of data, documents & images on THOUSANDS of ancestral family members for HUNDREDS of clients, patrons & themselves!
RETAINED & ASSIGNED: They’ve been retained by one South African client & assigned to now follow up on the successful research Lynell & Karl have pre-requisitely done for him & his living family online & in microfilms. As they’ve done 10+ times for other clients since 1979, they will perform necessary & highly productive onsite German Genealogy research IN Germany. Pre-Reunification of Germany, Karl traversed the Iron Curtain 7 times to the Czech Republic & East Germany–back when it was not fun!
VALUE-ADDED SERVICE? They post their DIGITAL data, documents & images online at Box.net. There, clients can retrieve &/or share it with other descendants. This provides a value-added service by saving them much effort, frustration, money & time.
REQUEST: For their January 2011 field, onsite research trip, Lynell & Karl-Michael Sala, aka GermanGenealogist.com seek 2 more clients @ $2,000 minimum up to a $20,000 maximum. Actually, somewhere in between is desired & ideal. $675/day (3-day minimum)
480-507-3316 = 1-888-456-7252 (24-hr toll-free US/CAN)
Gilbert, AZ Pacific Time early mornings from 7-9 AM is best, or anytime Tuesdays & Wednesdays.
karlmsala@msn.com, mfhm1979@hotmail.com
you good
Hi Mike, you’ve done a good job in placing the statistics in a succinct and convincing way. It drives the point that websites aren’t optional any more. Being online is a must for every business. I like telling my contacts that having a website is like owning a store at every crossroad in every city in every state.
Hi, Igor!
Yes, participating in the online Universe is not an option. Anticipate eager buyers shopping for what you offer and everywhere they look they will find you and your business.
Nonetheless, an online business card, although “good enough” ten years ago, is inadequate today. Essential, but inadequate. Online marketing is 20-25% on-the-page and 75-80% off-the-page — basically everywhere else in the online Universe, anywhere else other than your website.
Leave your breadcrumbs everywhere. Make it easy for them to follow the trail back to you. Nurture them. Give them reason to come back. Offer your best customers great benefit. They will buy from you because they come to trust you. Trust — even in the cold, impersonal online Universe. Give them reason to endorse you and gather those Testimonials like life blood.
Be Found and prosper.
Best Regards,
Mike
Thanks. Pls follow me on twitter so that i can send u msg and communicate with u and tell me how can i get more clients and business. thanks.
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Hi, I saw your video on Minneapolis SEO and was curious why are pointing out how some people rank for obscure keyterms that no one searches. Maybe something like Minneapois Inbound Marketing, which you rank #2 for. But then there is Minneapolis SEO, which people do search and you rank middle of the second page.
It boggles my mind how you can hold your self out as an expert and not be in a position to compete with your peers. Maybe you should build more links and lay off the videos for a while.
Hi, Preston!
I think it’s really cool that you found me and took time out of your busy day to ridicule me. My videos are working. It’s not SEO that matters, it’s conversion. It’s response … like yours to me.
How can I help you? I’d love to teach you marketing …
P.S. Use your tools and you’ll see that I OWN the whole 1st page for that keyword, which works quite well for me. Thank you.
You say you “I OWN the whole 1st page for that keyword”. So you say SEO is a scam but you must have used SEO to get your site to rank for that term. Which by the way no one searches. This is like saying that my five year old niece ranks number one for minneapolis skunk juice sales. Also who are your clients?
You are talking about creating mass conversions. Is that done with that nifty hand drawn light bulb with dollar signs in it. Does that represent that the big idea is making money? That’s pretty good.
The thing is that you have put yourself out there in a loud way. I think that this video is sort of goofy and funny and it made me want to see who is sort of talking smack about those in industry. So when I came to your site I really had a shock. I think guys like you are the problem with this business. You adopt a puffed out chest and big attitude with seeming nothing to back it up. Again, who are your clients? Do you realize that most of your comments on your site are barely vieled attempts at getting a spammy blog comment link.
So again I am taking the time out of my day to ridicule you because I dont like what you are doing. You cheapen and drain legitimacy from an industry that suffers from a very low barrier of entry. I’m saying get a couple of legit clients and then talk trash after you can back it up with solid client testimonials.
So your video and site worked on me. I stayed on your site for a few minutes. Is this a conversion?
Hi, Preston!
Thank you for your vagaries. There are many videos. I’m happy you enjoyed one of them. Controversy has been a common tactic in marketing long before the world wide web. Nowhere can you find me stating SEO is worthless or harmful. Nowhere. Be careful your words. Your innuendo belies your ignorance.
SEO is not enough. Never has been. Never will be. Marketing is the answer to my clients’ questions. Who they are is no mystery. As one of the top 100 connected people in the world on LinkedIn, even somebody as clever as you can certainly identify many of my clients. Also Google Places. Frankly, I do not care whether or not you like what I do. You do NOT even know what I do. Your assumptions also belie ignorance. You are not my client and my clients do not do business with you. Enough said.
Of course, when you have something specific to quarrel with, an intelligent conversation is possible.
Have a terrific life and keep pushing SEO as the answer. That benefits me and I do appreciate your work in that regard. Thank you.
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Secondly, I dont agree that you cant close your facebook account. You can. Just search the help for it, as it isnt listed in the default settings panel.
My own take on privacy is that at least with Facebook, Twitter, etc. I CHOOSE to put data up there, and am careful in selecting what I do commit to tehse people. After 20 years online in one form or another (I go back to the days of dialup BBS and FIDONETs) I work on the principle that everything I commit online may come back and bite my bottom anyway.
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Is there free software or online database to keep track of scheduled blog posts? I would also like it to keep a record of past and future posts. I am trying to avoid creating a spreadsheet in Excel..
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What do you guys think about Viral Marketing ?
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