MDS Resource — Digital Ad Agency

Tag: online media

Online Reputation Repair Can Be Avoided By Effective Online Reviews and Reputation Management
Do You Know What People Are Saying About Your Business Online?
What Is Online Reputation Management?
Here’s Wikipedia’s definition of Online Reputation Management:
Online reputation management is the act of monitoring, addressing or mitigating search engine result pages or mentions in online media and Web sphere content. It primarily involves tracking what is written about a client on the Internet, then utilizing sophisticated online and offline techniques in promoting positive and neutral content, while at the same time pushing down those links the sponsor may not want to show when their name is searched.
Did you know the 2011 “Social Shopping Study” indicates that 50% of consumers spend 75% or more of their total shopping time conducting online product research? Furthermore:
- 92% of Adult Buyers Regularly Check Online Reviews Before Purchasing
- 70% of Consumers Trust Other Consumers’ Opinions That Are Posted Online
Why Is Online Reputation Management Important?
Marketing local business online flourishes because the whole world is coming online, too.
1. Your prospects are online
2. Your competitors are online
3. Your customers are online
4. That includes your unhappy customers, too!
The Internet Has Changed Everything !?!?
Local small business marketing has benefited in so many ways from the Internet. However, the online universe has also empowered consumers.
- Before the Internet, businesses delivered their messages to consumers via one-way communication channels that they controlled (think – TV commercials)
- Business NO longer completely control their message!
- Thanks to the Internet, everyone comments on business messages via blogs, social media, customer reviews, etc.
What Are People Saying About Your Business?
Your company’s online reputation is being discussed:
1. By former employees
2. By bloggers
3. On forums
4. On social media
5. In customer reviews
Online Reputation Is Crucial For The BIG BOYS, Too!
Don’t believe me? Google the company names for which these all too common
namesakes sprang up:
- www.walmartsucks.org
- www.homedepotsucks.com
What Are The Negative Effects Of A Bad Online Reputation?
1. Bad customer experience
2. Unresolved customer issues
3. Bad reputation
4. Lost revenue
What Can Happen If You Don’t Repair Your Tarnished Online Reputation?
Internet marketing for small business needs every advantage possible to succeed. A tarnished name puts you at great risk.
1. You could lose existing customers
2. New customers may be difficult to find
3. Your business can suffer financial loss
4. You could go out of business!
What Happens When You Repair & Defend Good Reputation?
1. Your positive good online reputation stands out from the crowd
2. You will retain existing customers
3. You will get new customers easily
4. Your positive brand image will be credible & authoritative!
How To Maintain Your Online Reputation
Marketing your business online is about building and nourishing relatinships. So, too, is reputation management.
1. Be proactive instead of reactive
2. Monitor online conversations about your business
3. Respond and interact with consumers online
4. Regularly create and distribute positive content
What Are The Benefits Of Actively Seeking Online Reviews?
Actively seeking online reviews from satisfied customers is certain to:
- Boost conversions, and
- Provide feedback about your product or service
Consumers trust and expect online reviews and, seeing them, will gravitate to your business.
How To Get Customer Reviews To Build Or Repair Reputation
Referrals and new sales leads continue to be your ultimate goal. What better way to build social proof than to ask for a review?
1. Survey all of your customers for feedback all of the time
2. Offer incentives in exchange for reviews (e.g., coupons, discounts, free samples)
3. Ask customers to review products by placing calls-to-action on your product pages
4. Send customers to your business listings on Google Places, Yelp, CitySearch, etc.
5. Link your business listing profiles to your website
Always Create Positive, Branded Content To Promote Reputation!
Flood the first search engine results pages with positive, branded content:
- Your well-ranked website must be the first result for your company name
- On-going search engine optimization (SEO) for all of your webpages
- Videos, press releases, photos, articles, etc. promoting your good name
- Tips, tools, helpful tutorials & other useful content for your visitors
Monitor Online Conversations For The First Line Of Reputation Defense
Find out what people are saying about your business:
- Do a Google search for your business name …
- What do you find when you search for you?
- Check articles, blogs, forums & customer review sites
- Frequently check your own blog & website for comments
- Pay close attention to the social network sites
Reputation Repair Requires Response & Interaction
1. Listen to what people are saying
2. Be respectful
3. Display a helpful & friendly demeanor
4. Respond to both positive and negative comments
5. Always quickly offer solutions to problems
Why Respond & Interact To Fix Online Reputations?
- It builds relationships
- It allows you to actively manage & control your brand
- It allows other people to see your point of view
- It shows that you care
You do care, don’t you?
How To Repair Your Reputation
Do you already have negative online comments and reviews?
1. Make brand optimization your main focus
2. Use SEO to drive negativity further down the SERP’s
3. Create and publish videos, press releases & articles
4. Create a blog — regularly publish fresh & unique content
5. Engage in social media to build a loyal & eager following
How to Improve & Fix Your Online Reputation
1. Ask for negative reviews to be removed
2. Promptly address issues
3. Don’t ignore unhappy customers
4. Don’t argue with customers
5. Know when to walk away
6. You cannot please everyone!
Call Now
Answer Reputation Management Questions: 612-235-6060
1 June 2012
How I Targeted Sales Leads And Burned Down The House With Sale After Sale To Eager Buyers
Targeted Sales Leads Burn Down The House
Wanna hear a story of how one entrepreneur easily attracts targeted sales leads and creates a sales inferno? There’s no rocket science in duplicating this story and its success. If qualified leads are a means to your serious business growth in 2011, this is an outline of examples.
Share Your Story With Targeted Sales Leads
Reread the first line of this article. I bet you’re pretty good with your story. Put a good business owner eyeball-to-eyeball with a qualified prospect and odds are good they will hammer out a deal. Great stories have long been among the most effective sales tools. Why? Stories are an effective way to establish rapport and to build a relationship with your prospect. Take great care in crafting your story about you, your business and products and service. Your story adds personality, depth and substance to your brand. Good, bad or otherwise, you are building your brand in the prospect’s mind and what she remembers when you part is her brand recognition.
Your website, social media and other interactive online gathering places are opportunities waiting for your story. A big difference between the Internet and offline media is the window of opportunity. Tell your story in a journal article, tell your story over the phone, tell your story at a seminar — how long is your story available to be heard? Next month’s journal has new stories. Only those on the other end of the phone line can hear you. When you and everybody leave the seminar, your story leaves, too. Tell your story in a blog post, tell your story on Youtube, tell your story on Facebook — now, anybody any time can stumble across your story … today, next month or ten years hence.
Give Targeted Sales Leads Reason To Return
Even better, divide your story into chapters and publish them over time. Cliff hangers work on television and they’re great for breaking your story into bite-sized pieces. This will keep those most interested coming back time and again for more and more and more of your compelling story. Consider also repurposing your story properties into different online media such as video, podcasts, audio, articles, blog posts, etc. Some of your best prospects prefer video, some prefer audio, some prefer text … some may digest it all. Furthermore, syndicate each of these various story properties across multiple sites. Remember Hansel and Gretel? The more bread crumbs you scatter across the Internet, the more likely that a great new customer will find one and follow it back to you.
One common mistake I made was limiting where my business can be found. By publishing content only on my website I was dependent on the search engines to find enough of it before they ranked me high enough for me to be found. It’s easy to promote your story to a larger audience by writing guest posts on other blogs, participating in forums and webinars, being interviewed online and contributing to social media Q&A. Your story reaches an audience you wouldn’t normally reach through your website alone. In the case of online interviews, you have the opportunity to answer questions and focus on your solutions to real problems in the real world.
Targeted Sales Leads Are Searching For Solutions
Highly targeted sales leads are interested in you because they have a problem and they come to know that you have a solution to their problem. They are interested in you and your company to solve their problem. What can you do for them?
Let your story tell them how you have solved similar problems for real people. Tell them how your customers have benefited from your product and service. These case studies build credibility and kindle the first sparks of trust in prospects. Outline the struggles you went through, the experiments and the successes you’ve had with great customers. Give away How-To articles that help people with the basics. Mention similar situations that might also benefit from what you do best. Refer to testimonials and endorsements made by your best customers regarding this success.
Targeted Sales Leads Are Hot For Your Story
How easy is it to attract targeted leads online and create a sales inferno? There’s no rocket science in telling your story to eager buyers. Put you eyeball-to-eyeball with a qualified prospect and odds are you will close the deal. All you need to burn down the house is to gather targeted sales leads around your bonfire and tell a great story.
Call Now
Answer Your Targeted Sales Leads Question: 612-235-6060
21 January 2011
Give Me Local Small Business Marketing And I’ll Whip My Dreams Into Profitable Business Over Night
Dream Local Small Business Marketing Profits
If local small business marketing is unfamiliar to you, look at it this way. The target of every business is to get the word out to the maximum number of people to maximize marketplace exposure. In business, market exposure correlates with sales.
Go Online With Local Small Business Marketing
Today in our cyber era, having an effective online presence is of utmost importance. As people spend more and more time in front of the computer, chances are better and better that they will search online for the products and services that they will buy. The Internet allows small business owners to display your expertise directly to eager buyers. Unlike traditional media like billboards, television advertising and Yellow Pages, with online media local small business marketing no longer requires huge amounts of money.
Local Small Business Marketing Is Affordable
It’s true! There are some really cool ways to promote your local business, many of which are free, to attract the targeted leads you desire. Here are some of the methods:
- Create web pages that feature keywords specific to your particular products and services. What do we mean by “keyword?” Anticipate what eager buyers type into the search engine box before they click [Search]. Savvy buyers are getting savvier. With local small business marketing you want to attract local customers.
- Make sure to choose terms that people will look for to find local products and services. For example, if you own a Detroit furniture business, you don’t want to target phrase “furniture.” It’s too generic. Google it yourself and see 257 MILLION web pages containing that word. Instead, Detroit buyers will type the phrase “detroit office furniture” and search. Now I find 700 thousand competitive web pages and also that local map featuring local furniture merchants.
- Build a blog and they will come. Your blog is the ideal way to tell your story and interact with an interested audience. You know? I know you’re great telling your story and persuading prospects sitting across the table from you. Write each blog post that way, as if you’re eyeball-to-eyeball with the largest possible audience. And they will hear your story today, tomorrow and next year — when they’re ready to hear it. Once you’re done writing your post, bookmark it in social book marking sites like Digg.com and StumbleUpon.com to promote even more traffic.
- Last but not least, don’t forget a Facebook fan page. Now that Facebook is the third largest country in the world (China, India, Facebook, United States …) your Fan page facilitates keeping up with your customers regardless where they are. Local small business marketing benefits from Facebook patrons Like-ing your page and telling the world how great you are. Local patrons frequenting Facebook are more likely to pay attention to your local business when privy to your popularity. Additionally, Facebook facilitates instant communication with your audience whenever you do something noteworthy, like a special event or a special promotion.
Dream Big With Local Small Business Marketing
As local business marketing becomes easier and more familiar to you, eager buyers will notice. To maximize marketplace exposure your local business must be found. In business, market exposure correlates with sales. What do you have to lose by dreaming big and making local small business marketing an overnight sensation?
31 December 2010
Are You Marketing Your Business Online Unprofitably?
Is Marketing Your Business Online Profitable?
In this world we live in today there are tremendous opportunities to market your business online. It can be very confusing to navigate this online world and make sound decisions that maximize the value of your marketing efforts. To help you solve these struggles, below are several ideas to take away and implement right away to bring you more success.
Social Media Enhances Marketing Your Business Online
Social media is all the rage lately, and for good reason. Today Facebook is the third largest nation in the world with 500 million users: China, India, Facebook then the United States. It’s one of the best places to expose your business. Facebook makes this easy through the creation of Facebook Pages where visitors looking for more information about your business can find you. Setting up your business Page is simple and can be finished in a matter of minutes.
Twitter has created a massive audience that is quickly growing to 200 million users. It’s becoming one of the first sites people visit when they log onto the Internet. Not only are people reading other people’s messages for personal amusement, but they conduct searches to discover new businesses and new products.
These are two of many different online media available for marketing your business online. This interaction with your customers will benefit your company by highlighting concerns where you can respond immediately. You can put out fires when they’re only smoking, before they grow into a real problem.
Understand Your Customer To Solve Their Problems
While ideas of creating the next Chia pet might seem like a good idea, they don’t solve anyone’s problems. The best way to grow your business is to focus on a niche audience and solve their real world problems. Once you have discovered their problems, you deliver products that are truly needed. Through social media in which those niches participate, time spent marketing your business online will return profit.
Marketing Your Business Online Is A Story
Your “story” is more than a buzz word when it comes to marketing your business online. Consumers are quick to ignore pitches and fake product reviews. They will listen intently to a story from a user and how they used a product to solve a problem. You know how good you are eyeball-to-eyeball with prospects — your story should be specific and related to directly to your prospect’s need. Online, too, this builds trust in people for you and your business. Build on your relationships with customers through your social media efforts.
Online Marketing Demands You Listen Then Engage
Listening to your customers’ conversations about your business and your competitors is extremely important. If customers talk about you in social media, no response to their requests and problems will adversely affect your business popularity. Customers demand to be heard more than ever! Listen carefully to what is said, then develop a sound response. Rushing to conclusion is never a good idea and further confuses the marketplace.
There are many other ways you can market your business online effectively. These tips will help transform your marketing effort into something modern and effective. Interacting with customers has never been easier than online. Marketing online is far cheaper compared to traditional marketing media.
Marketing Your Business Online Is Where Your Customers Are
It is always best to go where the people are. Right now, eager buyers are shopping online for what you offer. They’re all online waiting to hear what your business has to say. They’re listening for your stories and eager to engage with you. What are you waiting for? Start marketing your business online today.
28 December 2010
For Overwhelmed Business Owners: How Online Marketing For Small Business Gives You Breathing Room
Room To Breathe Online Marketing For Small Business
Online marketing for small business owners can be somewhat tricky, but, if done successfully, it can make running a small business simpler. Online marketing can make a small business successful while, at the same time, allow a small business owner an easier time running her business. So, how does online marketing for small business really help business? Does it really make things easier for small business, or simply simpler?
Online Marketing For Small Business Or Fail
Well, let me put it this way, small business needs to be aggressively marketed, no matter what, or the competition will eat it alive. If your business is not marketed properly, it will fail — plain and simple. As it is, the never ending race for new business is exhausting and consumes the bulk of my time. I love courting great prospects and the challenge to convert them into great customers. What’s better than bringing a great customer into your family? How can small business get any better than growing your family of great customers?
So, why should a small business be marketed online as opposed to marketed elsewhere? Let me show you several reasons:
First of all, marketing online gives small business owners a greater sense of control over where and to whom the business is marketed. To whom ought you to market your business? Understand your two or three best customers intimately and coalesce that intimacy into buyer personae. Focus on your buyer personae. If you’re not selling Pampers or used cars, do not market to Pampers and used car buyers. Online marketing is much better than traditional marketing for laser focus on target markets.
Focus On Online Marketing For Small Business
If your business sells rare antiques, you don’t want teenagers to be the majority of people seeing your advertisements. With online marketing, a business owner easily chooses on which online media to market her business. She can monitor the demographic viewing her website to help determine whether or not that online media is where she wants her business advertised. Marketing to the right demographic is one of the most important factors in generating sales, because targeted leads are more readily closed. This is accomplished most easily marketing small business online.
Furthermore, online marketing for small business makes growing business easier because online media are more readily changed. They don’t need to be as on top of marketing strategies as they needed to be when they ran ads in print or some other offline media. Have you ever tried to change the color palette on a billboard? How quickly can you change from black-and-white to color Yellow Pages spread?
What does this mean? Well, I’m not saying that a business owner won’t have to monitor her marketing strategies closely. Whether they are online or off, one size never fits all. Some techniques will work and others don’t. Some strategies may work today and no longer work next year.
Measure Online Marketing For Small Business
Nevertheless, it’s far easier to monitor effectiveness online, and easier to test multiple alternatives simultaneously. With a simple click of a button, the small business owner can see how many websites visitors she’s attracting from particular advertisements.
More to the point, it’s easier than ever to gather metrics and measure crazy stuff like visitors to leads to sales ratios. How profitable is your Yellow Pages campaign? Traditional offline marketing cannot provide clear cause and effect metrics. It’s exceedingly difficult to monitor how much interest in a business is being generated from TV commercials, newspaper ads and telemarketing calls. Online, these statistics are readily monitored.
Online Marketing For Small Business Is Smart
Overall, online marketing for small business is just plain smart! Making the small business owner’s life much simpler is perhaps the single greatest benefit of online marketing.
22 December 2010
What is a Search Engine?
Why does the Search Engine matter to you and your Local Business?
Welcome to the Brilliant Ideas About Internet and Money Frequently Asked Questions Series, Part 4: What is a Search Engine?

Search Engine Marketing Is Marketing Local Business Online
Previously, we discussed What Is Inbound Marketing? quoting Seth Godin:
“Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.”
Marketing Local Business online demands a rigorous understanding of how best to be found when people search the Internet for what you offer. To best understand HOW people search for what you offer, it is necessary to understand the tools they are using. As I write this, Web Search Engines stand head-and-shoulders above other search tools; and Google dominates all Search Engines with more than 80% Search Engine marketshare.
Before we can understand Search Engine Marketing (SEM,) we must have a working relationship with Search Engine mechanics. Effective Search Engine Optimization (SEO) is predicated on creating content that people want to find in a way that the Search Engines will notice and catalog and make readily findable by those hungry seekers.
What is a Search Engine?
A search engine is a tool used to find interesting information in a database. In recent times, such search tools are computerized. In its simplest form, the electronic card catalog at your public library is a search engine.
Although search engine is a general class of computer programs, the term is often used to specifically describe systems like Google, Yahoo! and Bing that enable users to search online media, the World Wide Web and Usenet newsgroups.
What is a Web Search Engine?
A Web Search Engine is designed to search for information on the World Wide Web. Web Search Engines work by storing information from billions of web pages, which they gather from the web page code.
Web page contents are gathered by a Web crawler, or spider — an automated Web browser that reads every line of code in every web page, and follows every link on each page. Contents of each page are analyzed to determine how to index it for later retrieval. The index allows information to be found quickly.
Three essential features of Search Engines are:
- crawling,
- indexing, and
- searching.
Search Engines evolved from Internet Directories
- Archie [1990], “archive” without the “v,” was the first tool searching the Internet. Archie downloaded directory listings, not contents, of all files located on public FTP sites.
- Gopher [1991] combined document hierarchies with collections of services and gateways to other information systems.
- W3Catalog [1993] was the first primitive Search Engine, periodically mirroring numerous specialized catalogues.
- World Wide Web Wanderer [1993] was the first web robot and generated an index called ‘Wandex’.
- Aliweb [1993] was manually notified by web site administrators of an index file at each site.
- JumpStation [1993] used a web robot to find and index web pages, and used a web form interface as its query program.
- WebCrawler [1994] allowed users to search for any word in any web page, which is now the Search Engine standard.
- Lycos [1994] was one of the first Search Engines with a for-profit business model, followed closely by: Magellan, Excite, Infoseek, Inktomi, Northern Light and AltaVista.
- Yahoo! [1994] founders David Filo and Jerry Yang, Ph.D. candidates at Stanford University, started their guide as a way to track their personal interests on the Internet.
- Google [1996] began as a research project by Larry Page and Sergey Brin, at Stanford working on the Stanford Digital Library Project (SDLP). Google’s first funding was secured in August 1998 in the form of a $100,000 USD contribution given to a corporation which did not yet exist.
- Microsoft [2004] began a transition to its own search technology, powered by its own web crawler (called msnbot). Microsoft’s rebranded search engine, Bing, was launched on June 1, 2009.
- On July 29, 2009, Yahoo! and Microsoft finalized a deal in which Yahoo! Search would be powered by Microsoft Bing technology.
How do Search Engines make money?
In 1996, Netscape sought a single featured search engine for their innovative web browser. Five Search Engines paid $5 million each to be in a rotation on the Netscape search engine page: Yahoo!, Magellan, Lycos, Infoseek, and Excite. Today, most Search Engines are commercial ventures supported by advertising revenue.
Some Search Engines allow advertisers to pay money to have their listings ranked higher in search results.
Other Search Engines seek to categorize and prioritize web pages by measures of intrinsic value and make money by running search related ads alongside regular search engine results. Such Search Engines make money every time someone clicks on one of these ads (Pay-Per-Click.)
How do Search Engines differ from Directories?
Historically, Yahoo! was among the most popular ways for people to find web pages of interest, but it operated on its web directory, contents of which were submitted by web site administrators. Web directories are databases of human-compiled results, also known as human-powered search engines.
Unlike web directories maintained by human editors, Search Engines operate on algorithms, or are a mixture of algorithmic and human input. Search Engines automatically create web page listings by using spiders that “crawl” web pages, index their information, and follow each page’s links to other web pages.
Spiders return to previously crawled sites on a regular basis to update web page changes. Everything that these spiders gather is entered into the Search Engine database.
How do I use a Search Engine?
Major Search Engines include a simple dialog box into which you type a word or phrase, and a Search submit button to begin the search.
A Keyword is this word or phrase of words in this simplest sense.
Most Search Engines support using Boolean operators AND, OR and NOT to further refine search queries. Boolean searching on the Internet may manifest in three ways:
1. Full Boolean logic with the use of the logical operators (rare)
2. Implied Boolean logic with keyword searching (typed symbols)
3. Boolean logic using search form terminology (multiple form entries)
When a user submits a query, the Search Engine compares it to its index and returns a listing of web page information, usually with a short summary containing page title and part of its content. Some Search Engines support natural language queries that allow the user to type a question in the same form you would ask it of a human.
What is a Search Engine Result Page?
A Search Engine results page (SERP), is the listing of web pages returned by a search engine in response to a keyword query. The SERP typically lists web pages with titles, a link to the page, and a short description showing where the keywords have matched content within the page.
SERP’s of the major Search Engines may include different types of listings: contextual, algorithmic or organic search listings, sponsored listings (PPC,) images, maps, definitions, videos and suggested search refinements. Major Search Engines visually differentiate specific content types, such as images, news, blogs and sponsored links.
Each SERP also includes navigation to subsequent and/or previous SERP’s, possible search suggestions or refinements, suggested similar searches, and back to begin a new search.
How do Search Engines sequence results?
Initially, web site administrators manually submitted their web site information to be included in Web directories, often for a fee. Often as part of their business model, these “search engines” featured these sponsoring web sites according to the amount of fees collected.
By 2000, the Google Search Engine was gaining popularity among searchers because it achieved more relevant results with an innovation called PageRank. Google developed an algorithm to rank web pages based on the number, trust and authority of other web pages that link back to them. Google’s premise is that good and desirable web pages are linked back to more than less desirable web pages.
Now, major Search Engines operate similarly.
How each Search Engine decides which pages match best and in what order varies widely from one engine to another. The methods also change over time as Internet usage changes and new techniques evolve.
What is an algorithm?
An ‘algorithm’ is an effective method for solving a problem expressed as a finite sequence of instructions. Each algorithm is a list of well-defined instructions for completing a task. In computer science, a search algorithm is an algorithm for finding an item with specified properties among a collection of items.
There are also many algorithms designed specifically for retrieval in very large databases, such as bank account records, electronic documents, product catalogs, fingerprint and image databases, and so on.
Each Search Engine uses a proprietary algorithm to index and return only meaningful results for each search query. The index is built from the information stored with the data and the method by which the information is indexed.
While millions of web pages may include a particular keyword, some pages are more relevant, popular, and authoritative than others. Search Engine usefulness depends on the relevance of the results it returns on each search query.
Who are Search Engine customers?
Major Search Engine business models are for-profit.
Each SERP has a clearly defined topic and targeted theme. Money comes from paid advertisements strategically placed on each SERP. Each ad includes a Web link to the advertiser’s web page. Advertisers pay for these ads to attract people searching for particular keywords.
No search engine has control over the content of the universe of web pages. The better a Search Engine responds to each search, the more money that Search Engine is likely to make.
These Web searchers are becoming more sophisticated everyday. Everyday, more and more people search the Internet to find and buy more and more.
It stands to reason that Search Engines will continuously hone their search algorithms to continuously improve profitability.
What is a Search Engine? Perhaps, it is the key to your Local Business prosperity …
It’s no longer enough to sit back and wait for new customers to come to your Local Business. Fact is, in these times, your customers are more sophisticated than ever. Barraged with thousands of Buy-Me messages everyday, they are determined to find for themselves true value. They are not waiting around for your message; but, they are seeking what they want to buy on the Internet.
Therefore, Marketing Local Business online is your new imperative. Now that you understand Search Engines, how they work and who uses them for what, it is time for you to seize the day. Use the Search Engines to market your Local Business. Put yourself in front of your customers. Take the initiative.

Be found!

Eager customers are looking for you in the Search Engine …
8 June 2010
What Is Internet Marketing?
Why does Internet Marketing matter to you and your Local Business?
Welcome to the Brilliant Ideas About Internet and Money Frequently Asked Questions Series, Part 2: What is Internet Marketing?

Marketing Local Business Online Is Internet Marketing
Previously, we discussed What Is Marketing? itself:

“Marketing is a system the sole purpose of which is to communicate with the marketplace.”

Marketing, then, is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. The Marketing concept becomes a philosophy. It makes the customer, and the satisfaction of his or her needs, the focal point of all Business activities. It is founded on the belief that profitable sales and satisfactory returns on investment can only be achieved by identifying, anticipating and satisfying customer needs and desires.
Let’s look not only at identifying customer needs, but also to satisfying them and anticipating them in the future. The right product, in the right place, at the right time, at the right price …
In that same spirit, Internet Marketing is a relationship between Business and customers and prospects that takes place in Internet Media, such as Search Engines and Web Pages.
Furthermore, Online Marketing is a relationship between Business and customers and prospects that takes place in Online Media, including Email, Mobile Phones and Internet.
As you recall, a Marketing Relationship is a specific conversation between Business and a market.
Therefore, Internet and Online Marketing are relationships between Business and customers and prospects that take place in the New Media of today, and New Media of the future.
Internet and Online Marketing are relationships between Business and customers and prospects — the only difference between these relationships and other Marketing processes is the Medium!
What, then, is the Opportunity and the Potential offered by this unique Marketing Medium? Let’s compare and contrast:
- If a Medium has a continuously shrinking Market, the potential for doing Business in that Medium approaches zero.
- If a Medium has a continuously growing Market, the potential for doing Business in that Medium approaches infinity.
This, then, is the crux of everything we have to discuss in this and subsequent conversations.
- If you want to grow your Local Business, you must participate in the largest and fastest growing Markets for what you offer.
- If Business is not communicating with a continuously growing Market there can be no relationship with that Market and little or no Business comes from that Market.
What Relationships do you want with your Market?
Over 1 Billion Local Searches are performed every month on the Internet …
… if your Customers do not find you, from whom will they buy ???
The Internet is one of the largest and fastest growing markets in the known Universe. Ecommerce and multinational companies have created extraordinary fortunes based solely on Internet Marketing. Local Internet Marketing for small Business is quite a different animal, as we will discuss in subsequent conversations.
To learn more about Internet, Money and your Local Business browse our Web Site and see if our ideas work for you and your Local Business. Look for our further conversations and Brilliant Ideas About Internet and Money !!!
Marketing Local Business Online Is Internet Marketing
19 May 2010