MDS Resource — Digital Ad Agency

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  • 10 Internet Marketing For Small Business Ways To Attract Local Customers

    Easy Ways To Attract Local Customers

    The Facts About Consumer Internet Usage

    This trend continues to rise and Internet Marketing for small business must get on board with this — or perish.

    • Most Consumers search online for local products and services.
    • Approximately 35% of all Internet searches are for local things.
    • There are more than 250 Million searches on Google alone every single day!
    • Online marketing is predicted to be at least 15% of all media ad spending in 2013.

    Internet technology is GREAT … But, it has caused Problems for Some Local Businesses! Here’s why:

    1. Consumers are using online search instead of yellow pages and newspapers when looking for local products and services.
    2. Some businesses still spend thousands of dollars on ineffective traditional advertising methods.
    3. And, some businesses are not yet investing in online advertising and marketing. Are you?

    As a Result …

    • Business expenses continue to rise while profits decline.
    • Local Businesses are struggling to get new and repeat customers.
    • Great customers are buying from Local Businesses well placed online.

    Here Are 10 Ways Your Local Business Can Connect With Your Local Consumers

    1. Connect With Search Engine Visibility

      • You must work hard to gain better search engine positioning and rankings.
      • You must search engine optimize your website using on-the-page factors, making certain that your money phrases are in your content.
      • You must search engine optimize your website using off-the-page factors, persuading other sites to link back to you.
      • Claim, verify and optimize your Google Places listing
    2. Connect With Your Professional Website

      • All Effective Websites MUST Have:

        1. An organized and easily navigable layout
        2. Fresh, relevant and compelling content everywhere
        3. A strong Call-To-Action on every page
        4. An integrated lead capture system
    3. Connect With Email Marketing

      • Local Internet Marketing Money Is In Your LIST!

        1. Email marketing is cost-effective, automated and easy to deliver.
        2. Email marketing helps you build trust and credibility.
        3. Email marketing allows you to generate business on auto-pilot 24/7.
        4. Email marketing statistics are simple to track.
    4. Connect With Mobile Marketing

      • There are approximately 4 BILLION Mobile users worldwide!
      • By 2014, Mobile Internet usage is expected to exceed Desktop Internet usage!
      • Business websites must be Mobile optimized to accommodate Mobile Internet on-the-go users too rushed to squint, zoom and scroll.
      • Text message marketing promotes and connects with local audiences on the go.
    5. Connect With Social Media

      • Search engine optimization (SEO) is NOT enough! Hang Out With Your Customers and Prospects Online …

        1. Consumers spend many hours on social media sites every single day.
        2. Building relationships on sites like Facebook, Twitter, LinkedIn and YouTube is necessary for business.
        3. Social media markets are so big, Facebook is the 3rd largest country in the world!

          1. China
          2. India
          3. Facebook
          4. United States
    6. Connect With Video Marketing

      • Online Videos are HOT … Perhaps, Too HOT To Handle!

        1. Videos increase your visibility in search results and positioning.
        2. Online videos help you develop trust and expert status.
        3. Videos increase conversion rates, website traffic and are the single most powerfl small business advertising!
          cVideos run on auto-pilot and set you apart from your competitors
    7. Connect With Publish Online Content

      • The Internet Revolves Around CONTENT! Effective Website Optimization Multi-Purposes Content Everywhere

        1. Publish keyword rich articles and blog posts related to your industry.
        2. Publish keyword optimized press releases to attract media attention.
        3. Publish content to online directories to drive traffic back to your website.
    8. Connect With Reputation Management

      • Do You Know What People Say About Your Business Online? Local Search Optimization Relies On The Social Proof Of Reviews & Testimonials!

        1. Pay attention to what is being said about your business online.
        2. Promote positive online reviews & testimonials about your business.
        3. A bad online reputation can negatively impact your business.
        4. Respond promptly and handle all negative remarks quickly.
    9. Connect With Online Classified Ads

      • Effective Marketing Local Business Is All About Promoting Your Business Everywhere Local Customers Hang Out

        • Online Classified Ad sites are free or are very low cost.
        • Craigslist is one of the most popular online classified ad sites.
        • Optimize your ads with effective keywords to show up in search results.
        • Images in your ads make them more attractive to consumers.
    10. Connect With Paid Online Advertising

      • Successful Internet Marketing For Small Business Quickly Learns Its Best Market From Paid Advertising!

        1. Paid online advertising is effective at gaining more exposure quickly.
        2. Pay-Per-Click (PPC) is one of the most popular paid advertising methods.
        3. Google’s paid advertising platform is called AdWords.
        4. Facebook also has paid advertising to get in front of your best prospects.

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Answer Questions: 612-235-6060

  • How To Get Great Customers With Online Marketing For Small Business And Search Engines

    Online Marketing For Small Business Creates Great Customers!
    Online Marketing For Small Business Creates Great Customers!

    OK, sure, if you’re big business like Wal Mart or Amazon the Internet is great. But, what do search engines have to do with online marketing for small business? In short, search engines are a tremendous opportunity to be found. How’s it working out for you in the Sunday newspaper classifieds? How many new customers found you in the yellow pages last month?

    Online Marketing For Small Business Works Locally

    Truth be told, right this minute, right here in the Twin Cities, eager buyers are searching for what you offer. Anticipate these eager buyers and you have the opportunity to stand up directly in front of each of them and tell them your great story. Once you identify the buyer personae of your greatest customers, what’s to stop you from stalking your perfect prospects? Isn’t creating great customers the best action you can take in growing your business? Is it possible to have too many great customers?

    Search Engines Help Online Marketing For Small Business

    Let’s look closely at typical search engine results to see what’s in it for you. For the sake of illustration, we’ll use Google. Sure, lately we’re seeing a lot of commercials about Bing, and certainly Facebook, too, has an impressive number of searches. Google recently reported four billion searches every day, one billion of which are seeking to buy locally. With two-thirds of all search engine searches, Google epitomizes the online search experience.

    Depending on your specific search phrase, the Google search results page may contain three different types of results:

    Paid Search And Online Marketing For Small Business

    Pay-per-click (PPC) advertising may appear above all other results and/or down the right side. First and foremost, know that these are paid advertisements. Every time somebody clicks on one of these ads, whoever placed the ad pays Google. From the time you sign up to the time you start seeing results can be as quick as a few hours. Paid advertising can quickly pull prospects, test landing pages and gauge the market.

    Local Business Results And Online Marketing For Small Business

    Have you noticed the maps? Unless you’re totally oblivious to the Internet and online search, these last two years of online marketing for small business are remarkable because of the local business results.

    Google and the other search engines realize that there is an enormous demand for local and neighborhood search results. Why? Because eager buyers are shopping and ready to buy; but, they’re not prepared to put a new house in a shopping cart and purchase it from Amazon. For many items consumers still insist on buying from a person. They still put the relationship before the deal. And that is great news for local business.

    Getting on the map is not a function of paid advertising. Nor is it simply a matter of having a great website. Local business results feature businesses that are remarkable in their community. First, they claimed their listing in the local directories, such as Google Places, Yahoo! Local, Yelp, etc. Second, these businesses made the effort to standardize their listings everywhere, including using the same local telephone number and spelling consistently. Third, customers find them remarkable enough to leave online reviews, endorsements and testimonials for local business. The search engines are gathering many public reviews into the local business results.

    Organic Results And Online Marketing For Small Business

    Last but not least are the well known organic results. They are called organic because they are the “natural” ordering of all web pages cataloged across the Internet. Although, different search engines rank and order web pages differently, the notions of credibility and trust and back link references from other websites are shared. Clearly, if your business is found on the first page of Google results, eager buyers searching for what you offer may click on your link. Also, the more eager buyers find your link the more likely your business is to sell. Although, many say organic results are “free,” do not forget that consumer searches vary and the search engines change their rules to appeal to searchers.

    SEO And Online Marketing For Small Business

    Search engine optimization (SEO) is the process of appealing to search engine algorithms in order to place high in their rankings. Effective online marketing for small business must consider SEO because each business must be found by buyers if they are to sell. Neither SEO nor marketing, however, is simply a matter of adding some ingredient to your website. If marketing is the relationship between a business and its marketplace, and every relationship begins with a single conversation, how many conversations with eager buyers do you want online?

    Online Marketing For Small Business Creates Great Customers!

    Is it possible to have too many great customers? Search engines are a tremendous opportunity to be found. Right this minute, right here in the Twin Cities, eager buyers are searching for what you offer. Is creating great customers your goal in online marketing for small business?

    Call Now
    Online Marketing For Small Business Answers: 612-235-6060

    Call MDS Resource For Special Offer Now: 612-235-6060

  • What is a Search Engine?

    Why does the Search Engine matter to you and your Local Business?

    Welcome to the Brilliant Ideas About Internet and Money Frequently Asked Questions Series, Part 4: What is a Search Engine?


    Search Engine Marketing Is Marketing Local Business Online

    Previously, we discussed What Is Inbound Marketing? quoting Seth Godin:

    “Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.”

    Marketing Local Business online demands a rigorous understanding of how best to be found when people search the Internet for what you offer.  To best understand HOW people search for what you offer, it is necessary to understand the tools they are using.  As I write this, Web Search Engines stand head-and-shoulders above other search tools; and Google dominates all Search Engines with more than 80% Search Engine marketshare.

    Before we can understand Search Engine Marketing (SEM,) we must have a working relationship with Search Engine mechanics.  Effective Search Engine Optimization (SEO) is predicated on creating content that people want to find in a way that the Search Engines will notice and catalog and make readily findable by those hungry seekers.

    What is a Search Engine?

    A search engine is a tool used to find interesting information in a database.  In recent times, such search tools are computerized.  In its simplest form, the electronic card catalog at your public library is a search engine.

    Although search engine is a general class of computer programs, the term is often used to specifically describe systems like Google, Yahoo! and Bing that enable users to search online media, the World Wide Web and Usenet newsgroups.

    What is a Web Search Engine?

    A Web Search Engine is designed to search for information on the World Wide Web.  Web Search Engines work by storing information from billions of web pages, which they gather from the web page code.

    Web page contents are gathered by a Web crawler, or spider — an automated Web browser that reads every line of code in every web page, and follows every link on each page.  Contents of each page are analyzed to determine how to index it for later retrieval.  The index allows information to be found quickly.

    Three essential features of Search Engines are:

    • crawling,
    • indexing, and
    • searching.

    Search Engines evolved from Internet Directories

    • Archie [1990], “archive” without the “v,” was the first tool searching the Internet.  Archie downloaded directory listings, not contents, of all files located on public FTP sites.
    • Gopher [1991] combined document hierarchies with collections of services and gateways to other information systems.
    • W3Catalog [1993] was the first primitive Search Engine, periodically mirroring numerous specialized catalogues.
    • World Wide Web Wanderer [1993] was the first web robot and generated an index called ‘Wandex’.
    • Aliweb [1993] was manually notified by web site administrators of an index file at each site.
    • JumpStation [1993] used a web robot to find and index web pages, and used a web form interface as its query program.
    • WebCrawler [1994] allowed users to search for any word in any web page, which is now the Search Engine standard.
    • Lycos [1994] was one of the first Search Engines with a for-profit business model, followed closely by: Magellan, Excite, Infoseek, Inktomi, Northern Light and AltaVista.
    • Yahoo! [1994] founders David Filo and Jerry Yang, Ph.D. candidates at Stanford University, started their guide as a way to track their personal interests on the Internet.
    • Google [1996] began as a research project by Larry Page and Sergey Brin, at Stanford working on the Stanford Digital Library Project (SDLP).  Google’s first funding was secured in August 1998 in the form of a $100,000 USD contribution given to a corporation which did not yet exist.
    • Microsoft [2004] began a transition to its own search technology, powered by its own web crawler (called msnbot).  Microsoft’s rebranded search engine, Bing, was launched on June 1, 2009.
    • On July 29, 2009, Yahoo! and Microsoft finalized a deal in which Yahoo! Search would be powered by Microsoft Bing technology.

    How do Search Engines make money?

    In 1996, Netscape sought a single featured search engine for their innovative web browser.  Five Search Engines paid $5 million each to be in a rotation on the Netscape search engine page: Yahoo!, Magellan, Lycos, Infoseek, and Excite.  Today, most Search Engines are commercial ventures supported by advertising revenue.

    Some Search Engines allow advertisers to pay money to have their listings ranked higher in search results.

    Other Search Engines seek to categorize and prioritize web pages by measures of intrinsic value and make money by running search related ads alongside regular search engine results.  Such Search Engines make money every time someone clicks on one of these ads (Pay-Per-Click.)

    How do Search Engines differ from Directories?

    Historically, Yahoo! was among the most popular ways for people to find web pages of interest, but it operated on its web directory, contents of which were submitted by web site administrators.  Web directories are databases of human-compiled results, also known as human-powered search engines.

    Unlike web directories maintained by human editors, Search Engines operate on algorithms, or are a mixture of algorithmic and human input.  Search Engines automatically create web page listings by using spiders that “crawl” web pages, index their information, and follow each page’s links to other web pages.

    Spiders return to previously crawled sites on a regular basis to update web page changes.  Everything that these spiders gather is entered into the Search Engine database.

    How do I use a Search Engine?

    Major Search Engines include a simple dialog box into which you type a word or phrase, and a Search submit button to begin the search.

    A Keyword is this word or phrase of words in this simplest sense.

    Most Search Engines support using Boolean operators AND, OR and NOT to further refine search queries.  Boolean searching on the Internet may manifest in three ways:

    1. Full Boolean logic with the use of the logical operators (rare)
    2. Implied Boolean logic with keyword searching (typed symbols)
    3. Boolean logic using search form terminology (multiple form entries)

    When a user submits a query, the Search Engine compares it to its index and returns a listing of web page information, usually with a short summary containing page title and part of its content.  Some Search Engines support natural language queries that allow the user to type a question in the same form you would ask it of a human.

    What is a Search Engine Result Page?

    A Search Engine results page (SERP), is the listing of web pages returned by a search engine in response to a keyword query.  The SERP typically lists web pages with titles, a link to the page, and a short description showing where the keywords have matched content within the page.

    SERP’s of the major Search Engines may include different types of listings: contextual, algorithmic or organic search listings, sponsored listings (PPC,) images, maps, definitions, videos and suggested search refinements.  Major Search Engines visually differentiate specific content types, such as images, news, blogs and sponsored links.

    Each SERP also includes navigation to subsequent and/or previous SERP’s, possible search suggestions or refinements, suggested similar searches, and back to begin a new search.

    How do Search Engines sequence results?

    Initially, web site administrators manually submitted their web site information to be included in Web directories, often for a fee.  Often as part of their business model, these “search engines” featured these sponsoring web sites according to the amount of fees collected.

    By 2000, the Google Search Engine was gaining popularity among searchers because it achieved more relevant results with an innovation called PageRank.  Google developed an algorithm to rank web pages based on the number, trust and authority of other web pages that link back to them.  Google’s premise is that good and desirable web pages are linked back to more than less desirable web pages.

    Now, major Search Engines operate similarly.

    How each Search Engine decides which pages match best and in what order varies widely from one engine to another.  The methods also change over time as Internet usage changes and new techniques evolve.

    What is an algorithm?

    An ‘algorithm’ is an effective method for solving a problem expressed as a finite sequence of instructions.  Each algorithm is a list of well-defined instructions for completing a task.  In computer science, a search algorithm is an algorithm for finding an item with specified properties among a collection of items.

    There are also many algorithms designed specifically for retrieval in very large databases, such as bank account records, electronic documents, product catalogs, fingerprint and image databases, and so on.

    Each Search Engine uses a proprietary algorithm to index and return only meaningful results for each search query.  The index is built from the information stored with the data and the method by which the information is indexed.

    While millions of web pages may include a particular keyword, some pages are more relevant, popular, and authoritative than others.  Search Engine usefulness depends on the relevance of the results it returns on each search query.

    Who are Search Engine customers?

    Major Search Engine business models are for-profit.

    Each SERP has a clearly defined topic and targeted theme.  Money comes from paid advertisements strategically placed on each SERP.  Each ad includes a Web link to the advertiser’s web page.  Advertisers pay for these ads to attract people searching for particular keywords.

    No search engine has control over the content of the universe of web pages.  The better a Search Engine responds to each search, the more money that Search Engine is likely to make.

    These Web searchers are becoming more sophisticated everyday.  Everyday, more and more people search the Internet to find and buy more and more.

    It stands to reason that Search Engines will continuously hone their search algorithms to continuously improve profitability.

    What is a Search Engine?  Perhaps, it is the key to your Local Business prosperity …

    It’s no longer enough to sit back and wait for new customers to come to your Local Business.  Fact is, in these times, your customers are more sophisticated than ever.  Barraged with thousands of Buy-Me messages everyday, they are determined to find for themselves true value.  They are not waiting around for your message; but, they are seeking what they want to buy on the Internet.

    Therefore, Marketing Local Business online is your new imperative.  Now that you understand Search Engines, how they work and who uses them for what, it is time for you to seize the day.  Use the Search Engines to market your Local Business.  Put yourself in front of your customers.  Take the initiative.


    Be found!

    Eager customers are looking for you in the Search Engine …

  • What is Inbound Marketing?

    Why does Inbound Marketing matter to you and your Local Business?

    Welcome to the Brilliant Ideas About Internet and Money Frequently Asked Questions Series, Part 3: What is Inbound Marketing?


    Marketing Local Business Online Is Inbound Marketing

    Previously, we discussed What Is Internet Marketing? itself:


    “… a Marketing Relationship is a specific conversation between Business and a market.  Therefore, Internet and Online Marketing are relationships between Business and customers and prospects that take place in the New Media of today, and New Media of the future.”

    How have new customers found you in recent months?

    Today, people find out about your Local Business in two main ways:

    • Passing Word-of-Mouth recommendations, or
    • Finding you on a search engine results page

    Word-of-Mouth depends on the good will of existing customers.  How would you like people publishing Word-of-Mouth recommendations online?  Why not spend zero dollars marketing your Local Business?

    What is Outbound Marketing?

    In traditional outbound marketing companies focus on finding customers through:

    • Building brand awareness,
    • Advertising, and
    • Promotion

    Outbound Marketing includes:

    • Focus on your product / service (advertising & promotions),
    • Focus on your transaction (sales),
    • Focus on your business (public & media relations),
    • Focus on your post-sales support (customer service), and
    • Focus on your customer after-the-fact (customer satisfaction)

    Everyday, a typical consumer is overwhelmed with over 2000 outbound marketing interruptions!

    They have become quite creative in blocking these interruptions, including:

    • Caller id,
    • Spam filtering,
    • Tivo, and
    • Satellite radio

    Customers need to find a very good reason to visit your Local Business.

    Marketing Local Business online is quite a challenge!

    What is Permission Marketing?

    Alternatives to intrusive and increasingly ineffective outbound marketing are based on what Seth Godin calls Permission Marketing:

    “Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them …”

    “It realizes that treating people with respect is the best way to earn their attention.”

    For the business to engage the prospect, the prospective customer must grant either:

    • Explicit Permission (e.g., request email or catalog), or
    • Implicit Permission (e.g., follow a search engine result link)

    Furthermore, Godin says:

    “In order to get permission, you make a promise. You say, ‘I will do x, y and z, I hope you will give me permission by listening.’ And then, this is the hard part, that’s all you do. You don’t assume you can do more.”

    What is Inbound Marketing?

    Google reports more than 1 Billion searches each month for local products and local services.

    Fully qualified prospects are already looking for products and services in your industry.  Inbound Marketing is when customers call you to:

    • Make appointments,
    • Purchase products, or
    • Gain information

    When customers find you and like you, you can get business from them, from their friends and from their family.

    “Home delivery is the milkman’s revenge… it’s the essence of permission,”

    Godin says.

    Online Marketing is starting to make more sense …

    What comprises Inbound Marketing?


    Rick Burnes     suggested an intertwined relationship between three main components of Inbound Marketing:

    Hubspot: Inbound Marketing

    1. Inbound Marketing Content

      • Content is the substance of Inbound Marketing.
      • Content is the information that attracts prospects to your Local Business.
      • Content includes the Call To Action that converts prospects into customers.

    2. Inbound Marketing Search Engine Optimization (SEO)

      • If people don’t know you exist, how are you going to do business?
      • SEO makes it possible for potential customers to find your content.

      3. Marketing Local Business online must include both Search Engine Marketing (SEM) and SEO if you want your Local Business found.

    3. Inbound Marketing Social Media

      • Social Media amplifies the impact of your content.
      • Widely distributed content will be discussed.
      • Socialized content taken seriously becomes authentic.
      • There is more trust when a person has a choice.

    Social Media have two sides:

    • What you say about your business
    • What others say about your business

    Why Inbound Marketing?

    1. Inbound Marketing has high Value

      • Cost less than buying ads, PPC, mailing lists, print, etc.
      • Blogs and Twitter accounts are free to start
      • Higher Return on Investment (ROI)

    2. Inbound Marketing is Effective

      • Targeting specific markets is easier
      • Prospects qualify themselves
      • Pre-sold customers search, find you and ask to buy

    3. Inbound Marketing has great Timing

      • Prospects search for you
      • Searching prospects are considering a purchase now
      • Prospects considering a purchase are more receptive to your message

    Godin remarks,

    “One of the key drivers of permission marketing, in addition to the scarcity of attention, is the extraordinarily low cost of dripping to people who want to hear from you.”

    What are Prerequisites to Inbound Marketing?

    You need to do your homework and fully understand those looking to buy what your Local Business offers.

    Your Market analysis includes:

    • What groups of customers exist? (markets)
    • Which customer groups do you prefer to serve? (target markets)
    • What do they need?
    • How do their needs change? (market trends)
    • How do they use these products and services?
    • What price are they willing to pay?
    • How do they want to receive what they buy? (distribution)
    • What do you offer that meets those needs?
    • Who are your competitors?
    • What are your competitors doing about your target market?

    Exactly how are your customers searching for what you offer?  It’s not enough to know how you describe your offering.  What matters most are the exact words prospects use to search for it.

    Simply make it easy for potential customers to find your Local Business.

    “The Internet means you can treat different people differently, and it demands that you figure out how to let your permission base choose what they hear and in what format,”

    instructs Godin.

    How is Inbound Marketing Done?

    Setup your web site to attract visitors naturally through:

    • Search Engines,
    • the Blogosphere, and
    • Social Media sites

    Don’t forget your Call To Action to convert visitors once they arrive on your web page!

    The Inbound Marketing process is straightforward:

    • You provide content of interest to people wanting to learn or know something.
    • You share similar content from other people who do the same.
    • Interested readers come to see you as an authority in your field.
    • When somebody considers a purchase related to your expertise, they will come to you.

    Inbound Marketing is like Word-of-Mouth with people passing recommendations online.

    Seth Godin sums it up like this:

    “Real permission works like this: if you stop showing up, people complain, they ask where you went.”

    Marketing Local Business Online Is Inbound Marketing

  • Millions Now Find Local Business On The Internet Even Though The Yellow Pages Lie On A Shelf In Their Closet


    Millions Now Find Local Business On The Internet Even Though The Yellow Pages Lie On A Shelf In The Closet

    Is Your Local Business Getting Enough Phone Calls?



    MDS Resource Is Marketing Local Business Online

    MDS Resource Is Marketing Local Business Online

    What keeps you awake at night, indigestion boiling up your esophagus, eyes open, staring at the ceiling?  What do you secretly, ardently most desire?  Is your business growing to satisfy all of your Needs?

    With the radical changes in the economy and people moving away from Yellow Pages, newspaper Ads and other old school advertising media, your customers are looking on the Internet for you.  They search the Internet, and then they go down the street and buy what they want and need.  If they don’t find your Local Business in their search, they are not buying from you.  When are you going to be marketing your local business online?

    Times have changed, indeed.  The Internet is still new; but, it is everywhere, and it is not going away anytime soon.  The Internet has transformed our world, shrunk the whole world into a computer you hold in your hand, heretofore known as a cell phone.  If you don’t get your business in position to be seen on that small screen, your customers are going someplace else.

    Marketing Local Business Online is what you need to do to be found.

    If Your Local Business Is Found On The Internet, You Can Sell

    WARNING: Your Customers Are Looking For You Online Right Now!

    Perhaps, a few statistics will shed light on this mystery:

    • Over 1 Billion Local Searches performed every month — growing over 50% a year
    • 80% American consumers are using the Internet [2009]
    • 80% of people first search online before making a purchase
    • 97% Internet users use the Internet to shop [NPD Group]
    • 90% Internet searches result in offline brick & mortar purchases [Comscore]
    • 82% Internet searches result in calls & contact with businesses [Comscore]
    • 74% Internet users perform Local searches [Kelsey Group]
    • 73% Internet searches are related to Local content [Google]
    • 66% Internet users use Internet for Local searches [Comscore / TMP]
    • 25% Internet searches have purely Local commercial focus [ Kelsey / Bizrate]
    • Pepsi, FedEx pass on 2010 Super Bowl Ads … shift Ad dollars to new marketing efforts mostly online.

    Marketing Local Business Online Is A Brilliant Idea

    What Are Your Customers Looking For?

    Old school marketing is still King.  Times have changed, and media change, too.  None of us alive today remember the King’s herald announcing news from the official scroll.  Some of us recall barkers calling out theater or carnival sideshow attractions to passers-by.  Most of us have bought something from a newspaper advertisement, or called to order something prompted by a Yellow Page spread.

    The Internet and computing devices are new media.  Applying old school marketing principles to new media is a wise idea.  That’s exactly what we are about to show you here.  Marketing Local Business Online simply makes sense.

    Can Your Customers Find Your Local Business On The Internet?

    Local Business Search Results

    Don’t worry — if you’re a Fortune Multi-National Conglomerate, you don’t need to appear in the Local Business Results.

    One of the best kept Local Internet Marketing secrets is Google Places.  Until your business is registered here, it cannot be found in the search results map.  Google implemented this feature in early 2009, and it’s been evolving ever since.  For those buying locally, however, this is the First thing most searchers see … and probably the First links on which they will click.  Once here, not only are you at the Top of Page One — look at that Map! They now know where you are and how to Get To You …

    If you’ve seen maps and GPS on cell phones, this is how your Local Business shows up on mobile devices.  The Mobile Market is enormous and truly the Wave of the future.  Marketing Local Business Online puts you on the Map.

    Organic Search Results

    Additionally, you need to be at the top of the normal, Organic Search Results, the traditional results area on the left, mostly below the Local Business Results.  When your web page link is in the Top Six Organic Search Results — your Local Business has Another Clickable Link on this First Search Page. Multiple Clickable Links on the First Search Page increases your odds that your Customers will go to your Web Site … once there, we believe you can close them.  This is the heart of Marketing Local Business Online.

    Your Organic Search Results are a function of the Quality & Credibility of your Local Business presence on the Internet.  You want all online roads leading back to you and your Web Site.  There are virtually unlimited credible and respectable sources throughout the Internet, and from there nearly infinite routes back to your Local Business Web Site.  Remember traditional Referrals and Testimonials from old school marketing?  Referral Links back to your Web Pages from everywhere on the Internet are Testimonials to your Local Business relevance.

    The Local Business with the Most Links Wins !!!

    Content Search Results

    Furthermore, your Online Content must also appear in the Top Search Results!  All Content relevant to that search adds More Links back to your Local Business on the First Search Page. You and your Local Business are going to be viewed as the Top Authority on all matters regarding this Search.  Google loves Rich, Relevant & Rewarding Online Content !!! If marketing is fundamentally the relationship between business and its marketplace; then, Marketing Local Business Online presents the opportunity to initiate conversations with your marketplace.

    • Online Videos (Youtube.com)
    • Online Press Releases (PRweb.com)
    • Online Articles (EzineArticles.com)
    • Social Content Sites (Squidoo.com)
    • Online Classifieds (Craigslist.org)
    • Online Business Directories (MerchantCircle.com)
    • Online Review Sites (Kudzu.com)

    But, wait, there’s more!

    Pay-Per-Click (PPC)

    You want to be in the Pay-Per-Click and/or Sponsored Results up there in the top yellow box and down along the right side.  Pay-Per-Click is Pay-As-You-Go — your Ad Only shows up when somebody searches for your specific Key Words.  Your Ad is Only shown to your Best Customers who are searching specifically for what you have to offer.  You set how much you are willing to pay, and you Only pay when somebody clicks on your Ad — the Fully Qualified Buyer.

    So, the question is, how much is each Fully Qualified Customer on your web site worth to you ???  Marketing Local Business Online is your opportunity to decide.

    Geo-Targeting Your Ads

    Furthermore, you can also target your Ads to Local Customers in your area.  By focusing on Local Customers, your Ad is Only seen locally.  Locally seen Ads are more likely to attract Local Customers, are cheaper for you, and you do not compete with companies on the other side of the World.

    For example, a consumer searches, “I need a plumber.”  Google knows where the Local Plumbers are.  When you Only show your Ad to people in your city for these “generic” keywords, you get cheaper clicks, targeted traffic and less competition.  Do you see how Marketing Local Business Online differs from the yellow pages?

    What If Your Web Pages Sit Atop The Search Engine Results?

    What If You Are The #1 Authority Online?

    Imagine what Marketing Local Business Online means for your Local Business! How many more customers do you want coming to you every single day?  every single week?  every single month?

    What will it do for your Local Business when you have your Online Market Domination Plan in place?

    If Marketing Local Business Online interests you … If you’re just a little bit curious … If your Local Business wants more telephone calls …

    Contact Us Today!    612-235-6060

    Make an Appointment for an Absolutely FREE and NO Obligation Consultation.

    MDS Resource will review your Local Business and your current situation on the Internet.  MDS Resource will work with you; we will work out a plan that Best meets your Needs. MDS Resource will light your way to Marketing Local Business Online.

    If you have a Yellow Pages Ad, you are already Spending Marketing Money.  What is your Return On That Investment ???

    WARNING:     Only A Few Will Qualify To Work With Us

    Every Search Engine Result Page can present only the Most Relevant Web Pages that fit into the limited space on one page.  Only an Elite Few Local Businesses can possibly be seen there.  Marketing Local Business Online is simple today because you will leap ahead of your competition; and once in the lead, you need only hold the lead to win.

    Do your own homework.  Look for yourself.  Do a search using keywords that your Best Customers will use to find your Local Business.

    Which Local Businesses are on the First Search Page? How many Local Businesses are on the First Search Page? Is that your Biggest Competitor there in A. or B. in the Local Business Results? Are your Best Customers going to your Competitors because they find them — NOT YOU — in the search results?

    As you see, nobody can possibly do a credible job placing more than six Local Businesses in your Market on Google Page One.  Furthermore, when you consider our goal is to have Multiple Links to your Local Business on that same Google Page One, even fewer Local Businesses qualify for our representation.

    Will your toughest Competitor come to us first?  Do your Competitors want more customers? Are your Competitors marketing local business online.

    Act Now!    612-235-6060    Call Today!

    Marketing Local Business Online May Be Your Salvation