MDS Resource — Digital Ad Agency

Tag: business owner

  • How To Succeed At Online Marketing For Small Business With Any Realistic Budget

    Don't Ignore Online Marketing For Small Business
    Don't Ignore Online Marketing For Small Business

    Are you a small business owner? Do you want to see a lot more customers coming to you in 2011? Certainly, every business owner I’ve met answers these in the affirmative! What’s your plan to grow your business with great new customers?

    Clearly, every new customer is a function of new leads in your sales funnel — we know this as conversion. And, every new sales lead is a subset of the number of eager buyers shopping for what you offer who are exposed to your business — we know this as marketing. Admit it, the numbers of people exposed to your business depends on marketing strategy, tactics, advertising, etc. Times change and so has effectiveness of traditional marketing tactics and offline advertising. Whereas, telemarketing, yellow pages, newspaper ads and other previously effective tactics are seriously lame today, online marketing for small business produces more targeted sales leads everyday.

    Don’t Ignore Online Marketing For Small Business

    Most small business owners ignore online marketing, because they don’t understand how the Internet has dramatically changed consumers. Furthermore, many unwary businesses have been duped into costly schemes to fool Google and other search engines. Have you been duped into believing that #1 on Google first page or a million website visitors in a month are ends in themselves? How do they add to your bottom line? Here’s a clue: work both of them into a business plan, pass it on to your banker and ask for a business loan. Point is, show your banker a plan to get more targeted sales leads calling you on the phone and then they’ll talk money. Google itself and random website visitors do absolutely nothing to grow your business.

    Fortunately for you, this Internet thingy has totally changed the way we consume! No longer flipping through yellow pages or browsing the Sunday Trib classifieds, eager buyers shopping for what you offer are on the Internet right this second searching for you. Every time they search they receive a search results page. If you’re not on that page, they will buy from somebody else. Online marketing for small business has one goal: everywhere they search they find you there.

    Affordable Online Marketing For Small Business

    Fact is, effectively marketing your business is now possible with any realistic budget:

    • Email marketing has long been the favorite of Internet marketers, perhaps because it’s the online equivalent to direct marketing. Done right, instead of intruding in the Inbox, you ask and they grant you permission to nurture them and keep them informed with current and relevant information. Keeping permission marketing foremost in your mind, think of events, specials and successes that you’d appreciate knowing about your favorite vendors. Your customers and prospects will appreciate the same about you.
    • Online articles are another great way to increase awareness of you, your business and, especially, those special things you do that benefit your customers. Do you remember fondly thumbing through a magazine, reading interesting articles and clipping some articles so you can refer back to them later? The Internet is several magnitudes greater than any paper magazine. This very minute somebody is reading an article about your product and service and today she’ll bookmark it and maybe tell her friends about it. Have you ever tried to find a article in a magazine you threw out a long time ago? That won’t happen online, because it’s always available to be found, 24/7, 365 days a year.
    • Social media is all about family, friends and vacation pictures — right? No. It, too, can be tremendously effective in putting your business in front of eager buyers. Facebook membership alone is the third largest country in the world: China, India, Facebook, USA … In 2010 it’s been reported that the largest growing Facebook demographic is middle aged women. Again, keep in mind how online marketing for small business is primarily about developing relationships with your marketplace. What better way to start a conversation with a new prospect than at a huge party? Facebook, for example, is a neverending party of friends, family and coworkers, and they’re all talking about what’s on their minds. Strike a positive chord with just one, and they’ll tell somebody about you, and on and on.

    Follow Online Marketing For Small Business To Success

    Online marketing is about branding. The more people recognize your personal name, your business name and your place in the community, the more likely that one of them converts into a customer. Notice how we haven’t mentioned traditional advertising agencies and TV commercial production crews — the prohibitive prices of traditional marketing simply are not necessary online. It’s more about leaving thousands and thousands of bread crumbs from your business throughout the Internet. Whenever some eager buyer happens on one crumb while shopping for what you offer, Hansel and Gretel will follow the trail to your door. Like all marketing, the only goal of online marketing for small business is to create customers.

    Call Now
    Answer Your Online Marketing For Small Business Question: 612-235-6060

    Call MDS Resource For Special Offer Now: 612-235-6060

  • Who Else Wants Targeted Sales Leads? Targeted Sales Leads Can Only Result In Better Customers

    Targeted Sales Leads Result In Better Customers
    Targeted Sales Leads Result In Better Customers

    Are Targeted Sales Leads A Secret?

    I ignored telling my buddies about this, thinking that they’re already aware, until one day one of my buddies approached me and asked, “How can I increase my sales?” I was stunned. You should have seen my eyes when I heard her question because I always thought every business owner knows that the best way to increase sales is to get in front of eager buyers. I’d so much rather be in front of an eager buyer shopping for what I offer than tire kickers or garage salers. Targeted sales leads are the best gauge of eager buyers I know.

    Of course, whenever I generate targeted prospects, I invariably get better customers and better deals at close. You know what I mean … people ready to buy anything you’re selling. During economic crisis, businesses begin the crunch and spiral, too, into financial crisis — even the doctors and lawyers. While most of the successful entrepreneurs that I know are walking away with fat envelopes day after day, they’re all reporting increased sales. How can this be?

    Whether you’re a doctor, carpenter, mover, salon manager or whatever business you own online or off, this is not a secret — sales leads are your life blood. The secret is not that you need targeted sales leads; rather, how are you going to target the sales leads you seek? The only secret is finding out the simplest and fastest way to target leads for your business. Even better, find an affordable way to keep your best prospects lining up at your door waiting to be sold!

    Targeted Sales Leads Make A Beeline

    Imagine inbound marketing is you putting out the honey trap, a special honey appealing only to eager buyers shopping for what you offer, and everywhere they look they see your honey. Is it any wonder that they make a beeline to you? Can you imagine any better customer than those that call you up and ask, “I’ve tasted your honey. Tell me more. What can you do for me?”

    I guess I’m one of those successful entrepreneurs. Expert coach and successful businessman for over 10 years now, I figured out 7 years ago how to continuously generate solid buying leads for any kind of business. Right now, I’m working with several local business owners to increase their sales and improve their business by creating a neverending stream of targeted sales leads. And, on top of that, thanks to the Internet and inbound marketing, all of this fits within business budgets that most are already spending:

    • What’s your return on yellow pages investments?
    • How many new customers did you get from your last newspaper ad?
    • What percentage of your website visitors actually paid you money?

    Better ROI Than Targeted Sales Leads?

    I help business owners who are disturbed about poor return on advertising investments. May I ask you a question? I talk with a lot of business owners. Lately, the two biggest problems I’ve been hearing are too few targeted leads and how to achieve serious business growth in 2011. Do either of these ring true with you?

    Why waste sales time on those who are not likely to buy from you? Yea, sure, you’re persuasive and sometimes you close an unwitting prospect. Be truthful, how good a customer has she been? Optimize your conversion rate with cheap targeted sales leads and appreciate how good customers benefit your business.

  • Give Me Local Small Business Marketing And I’ll Whip My Dreams Into Profitable Business Over Night

    Dream Local Small Business Marketing Profits
    Dream Local Small Business Marketing Profits

    If local small business marketing is unfamiliar to you, look at it this way. The target of every business is to get the word out to the maximum number of people to maximize marketplace exposure. In business, market exposure correlates with sales.

    Go Online With Local Small Business Marketing

    Today in our cyber era, having an effective online presence is of utmost importance. As people spend more and more time in front of the computer, chances are better and better that they will search online for the products and services that they will buy. The Internet allows small business owners to display your expertise directly to eager buyers. Unlike traditional media like billboards, television advertising and Yellow Pages, with online media local small business marketing no longer requires huge amounts of money.

    Local Small Business Marketing Is Affordable

    It’s true! There are some really cool ways to promote your local business, many of which are free, to attract the targeted leads you desire. Here are some of the methods:

    • Create web pages that feature keywords specific to your particular products and services. What do we mean by “keyword?” Anticipate what eager buyers type into the search engine box before they click [Search]. Savvy buyers are getting savvier. With local small business marketing you want to attract local customers.
    • Make sure to choose terms that people will look for to find local products and services. For example, if you own a Detroit furniture business, you don’t want to target phrase “furniture.” It’s too generic. Google it yourself and see 257 MILLION web pages containing that word. Instead, Detroit buyers will type the phrase “detroit office furniture” and search. Now I find 700 thousand competitive web pages and also that local map featuring local furniture merchants.
    • Build a blog and they will come. Your blog is the ideal way to tell your story and interact with an interested audience. You know? I know you’re great telling your story and persuading prospects sitting across the table from you. Write each blog post that way, as if you’re eyeball-to-eyeball with the largest possible audience. And they will hear your story today, tomorrow and next year — when they’re ready to hear it. Once you’re done writing your post, bookmark it in social book marking sites like Digg.com and StumbleUpon.com to promote even more traffic.
    • Last but not least, don’t forget a Facebook fan page. Now that Facebook is the third largest country in the world (China, India, Facebook, United States …) your Fan page facilitates keeping up with your customers regardless where they are. Local small business marketing benefits from Facebook patrons Like-ing your page and telling the world how great you are. Local patrons frequenting Facebook are more likely to pay attention to your local business when privy to your popularity. Additionally, Facebook facilitates instant communication with your audience whenever you do something noteworthy, like a special event or a special promotion.

    Dream Big With Local Small Business Marketing

    As local business marketing becomes easier and more familiar to you, eager buyers will notice. To maximize marketplace exposure your local business must be found. In business, market exposure correlates with sales. What do you have to lose by dreaming big and making local small business marketing an overnight sensation?

  • Millions Now Attract New Sales Leads That Instantly Convert Into High Quality And Repeat Business

    New Sales Leads Convert Into Repeat Business
    New Sales Leads Convert Into Repeat Business

    Why are new sales leads getting to be increasingly rare for so many businesses in America today? If you have a small to medium sized business, don’t you know exactly what I mean? Its not that you’re doing anything wrong to complain that new sales leads are getting harder and harder to find. It’s partly the economic situation that we find ourselves immersed in.

    New Sales Leads Succeed

    We’re all suffering in similar ways. Everyday you open up the news paper, turn on the radio and TV only to find that yet another company has gone bust. There is no doubt that this global recession has really taken its toll on small business. If you were to ask them, most business owners would tell you that the one thing that they long for right now is a reliable source of new sales leads that convert into high quality repeat business. This source of new sales leads would make the difference between thriving and going under.

    Many businesses are failing today. Yet some small businesses are surviving, even growing, in the middle of our current financial crisis. The difference is new sales leads and today great leads are found online. The Internet is a goldmine for new sales leads. No matter whether you are looking for local, national or international leads, look for sales leads online.

    New Sales Leads Are Online

    Almost every American has access to the Internet these days — whether it be online through a standard computer or through their cell phone. The Internet will soon be the only method anyone in the US uses to find business products and services. In order to secure for your business new sales leads that convert into repeat business, you need to learn how to use the Internet for effective marketing purposes. Failure to utilize the Internet in this way will result in losing out on all of those new sales leads your business so badly need.

    The bottom line is that all of those customers are still out here. They’re everywhere. They’re just not thumbing through Yellow Pages, not answering telemarketing calls and not responding to newspaper ads. Eager buyers are shopping on the Internet for what you offer. If they don’t find you, they will buy elsewhere.

    Eager Buyers Are New Sales Leads

    Consumers are using different sources to find the products and services that they need. Anticipate your buyers, where they shop, what they type into search engines, which websites and social media they frequent — anticipate eager buyers and everywhere they look you will be there. Once you position your business directly in front of all of your best customers you are found. Otherwise, you’re going to continue to hemorrhage customers and revenue and success.

    New Sales Leads Will Buy From Somebody

    Remember, too, that these eager buyers searching online for the products and services that they need will find businesses with which to consummate business. The question is, Are you happy allowing your competition to profit from your new sales leads? Your best customers are having their needs met. Every day you are not marketing yourself online, you are losing out on the opportunity to convert these leads to your customers. In effect, you are allowing your competition to grow.

    New sales leads are the seeds of serious business growth.

  • For Overwhelmed Business Owners: How Online Marketing For Small Business Gives You Breathing Room

    Room To Breathe Online Marketing For Small Business
    Room To Breathe Online Marketing For Small Business

    Online marketing for small business owners can be somewhat tricky, but, if done successfully, it can make running a small business simpler. Online marketing can make a small business successful while, at the same time, allow a small business owner an easier time running her business. So, how does online marketing for small business really help business? Does it really make things easier for small business, or simply simpler?

    Online Marketing For Small Business Or Fail

    Well, let me put it this way, small business needs to be aggressively marketed, no matter what, or the competition will eat it alive. If your business is not marketed properly, it will fail — plain and simple. As it is, the never ending race for new business is exhausting and consumes the bulk of my time. I love courting great prospects and the challenge to convert them into great customers. What’s better than bringing a great customer into your family? How can small business get any better than growing your family of great customers?

    So, why should a small business be marketed online as opposed to marketed elsewhere? Let me show you several reasons:

    First of all, marketing online gives small business owners a greater sense of control over where and to whom the business is marketed. To whom ought you to market your business? Understand your two or three best customers intimately and coalesce that intimacy into buyer personae. Focus on your buyer personae. If you’re not selling Pampers or used cars, do not market to Pampers and used car buyers. Online marketing is much better than traditional marketing for laser focus on target markets.

    Focus On Online Marketing For Small Business

    If your business sells rare antiques, you don’t want teenagers to be the majority of people seeing your advertisements. With online marketing, a business owner easily chooses on which online media to market her business. She can monitor the demographic viewing her website to help determine whether or not that online media is where she wants her business advertised. Marketing to the right demographic is one of the most important factors in generating sales, because targeted leads are more readily closed. This is accomplished most easily marketing small business online.

    Furthermore, online marketing for small business makes growing business easier because online media are more readily changed. They don’t need to be as on top of marketing strategies as they needed to be when they ran ads in print or some other offline media. Have you ever tried to change the color palette on a billboard? How quickly can you change from black-and-white to color Yellow Pages spread?

    What does this mean? Well, I’m not saying that a business owner won’t have to monitor her marketing strategies closely. Whether they are online or off, one size never fits all. Some techniques will work and others don’t. Some strategies may work today and no longer work next year.

    Measure Online Marketing For Small Business

    Nevertheless, it’s far easier to monitor effectiveness online, and easier to test multiple alternatives simultaneously. With a simple click of a button, the small business owner can see how many websites visitors she’s attracting from particular advertisements.

    More to the point, it’s easier than ever to gather metrics and measure crazy stuff like visitors to leads to sales ratios. How profitable is your Yellow Pages campaign? Traditional offline marketing cannot provide clear cause and effect metrics. It’s exceedingly difficult to monitor how much interest in a business is being generated from TV commercials, newspaper ads and telemarketing calls. Online, these statistics are readily monitored.

    Online Marketing For Small Business Is Smart

    Overall, online marketing for small business is just plain smart! Making the small business owner’s life much simpler is perhaps the single greatest benefit of online marketing.

  • 101 Ways To Profit From Marketing Your Business Online

    Profit By Marketing Your Business Online
    Profit By Marketing Your Business Online

    Is Marketing Your Business Online Viable?

    Are you looking for a real way to grow your business, get more leads and generate more sales? Let me say upfront, you can’t wrestle with your business and achieve a clear victory without marketing your business online. Don’t swat at me quite yet — I have my reasons which you’ll soon see.

    I’ve been an entrepreneur for over 10 years now and I have a lot of experience growing businesses. Throughout all the business growth, I’ve been testing each method to find the best ways to improve business. I discovered that marketing your business online is the most effective way to gain popularity and attract a flock of eager buyers shopping for what you offer. Although there are still offline techniques available for growing business, many of these methods are waning and can sink your bank account. Especially when your business is quite young, you usually can’t afford to use high cost promotion methods. At times like these, can you risk investing in advertising with questionable return?

    You Have Permission To Market Your Business Online

    One of the greatest offline marketing business turn-offs today, consumers no longer accept intrusion marketing. They are not waiting to be told what is available for purchase. Instead, think about your own habit. When you get the whim to acquire something new, are you more likely to Google for it or scan through Yellow Pages?

    Luckily, the Internet makes it possible for everybody, even those with tight budgets, to market their business online via websites, blogs, video, social media and social networks. Are you serious about serious business growth? Are increased sales and more of your best customers acquisitions that drive you through your business day? I suggest you consider marketing your business online. Perhaps the greatest thing about this is that it’s considerably less expensive to market your business online than ineffective traditional marketing ever was.

    You Can Afford Marketing Your Business Online

    Of course, nearly all business owners have a website. All by itself, how effective has your static online business card been for your business? Among the most effective online marketing strategies is participation in social media and social networks. I have been augmenting my website efforts with social media for over 5 years now and it’s been tremendously effective increasing awareness of my business brand.

    Where Marketing Your Business Online Takes Place

    Yes, there are at least 101 social media and social networks in which you can participate. Not all of them are equally effective for your business; and to participate in all of them will be prohibitively expensive. So, where to start? Where will it benefit your business most? Of the 101 possible, I recommend all businesses consider these three:

    • Linkedln — The world’s largest network of professionals;
    • Facebook — The 3rd largest “country” in the world; and
    • Twitter — Customers, vendors, partners & competitors discuss you here.

    Social Media Are Marketing Your Business Online

    Social media are effective precisely because they empower consumers to participate in business development. What better way to market your business online than to ask your market what it will buy? Once you anticipate for what eager buyers are shopping, place your content there where they will find it and follow it back to your door. Marketing your business online is that simple.

  • How Online Marketing For Small Business Made Me Forget Yellow Pages And Awful Newspaper Advertising

    Online Marketing For Small Business Is Effective
    Online Marketing For Small Business Is Effective

    Online Marketing For Small Business Is Effective

    Marketing is undoubtedly among the most essential aspects of any small business venture. It is actually how businesses grow and how they continue to work toward profitable goals. However, marketing is also one of the most challenging areas for small business owners to manage. It is often difficult to figure out what type of marketing is needed and which is effective.

    Keep It Simple With Online Marketing For Small Business

    Small businesses might not know the best places to advertise or might not know which marketing agency to hire. For the most part, online marketing for small business is the ideal solution for most of these concerns. The strategies to carry out marketing online for small business are very simple to understand and are considerably more affordable to use compared with traditional marketing campaigns, such as newspaper ads and Yellow Pages spreads. If you think about how ineffective traditional marketing with wide-ranging strategies is today, you will realize that the amount of money you have to spend on these campaigns is wasteful.

    Online Marketing For Small Business Targets Best Customers

    Just imagine that you purchase a commercial advertisement from your local television station in the course of their most popular programs. Suppose your product is geared toward the younger market, but the program is targeting all age groups. Even though you might make several product sales and some of your ideal individuals might pay attention to your advertisement, you probably will not generate sufficient interest and sales to cover your considerable advertising costs. The truth is, more often than not, you would have wasted your money.

    One Alternative: Online Marketing For Small Business

    Now, think about online marketing as an alternative. Your ad is published online in places frequented by interested individuals who want to see it and buy it. These people are trying to find the information that your advertisement provides, whether they are seeking a specific product, your service or more information. Now, because of the brilliance of online marketing, the market you are targeting will find your website because eager buyers are shopping for what you sell. This makes a huge difference, because rather than placing an advertisement in a single spot with the hope that someone will actually see it, your ad will be requested by eager buyers shopping online for what they want at the moment they want to buy it.

    Remain Flexible With Online Marketing For Small Business

    Online marketing for small business directs customers directly to your business. Done effectively you get considerably higher quality leads. Measurement of traffic quantity and quality allows you to determine how effective each ad is. In addition, in contrast to traditional marketing, online advertising empowers you to easily make changes to your campaign even while it continues to run. Have you ever attempted to do this with traditional marketing promotions? Can you change your Yellow Pages spread once printed? Can you change your TV commercial after production? Traditional advertisements created by traditional marketing agencies could easily bankrupt your business if you insist on changes that are carried out effortlessly everyday online. Flexibility is key to online marketing for small business.

  • WARNING: Marketing Local Business Is The Best Way To Appeal To Impatient Buyers In Your Neighborhood

    Marketing Local Business Appeals To Eager Buyers
    Marketing Local Business Appeals To Eager Buyers

    In case you have just become a business owner, you should know that it is vitally important to find the best opportunities available for marketing local business. Doing all that it takes to get and keep consumers interested in spending money to benefit from your service will be your key to generate a lucrative profit.

    Marketing Local Business Appeals To Eager Buyers

    Local advertising campaigns have proven to be crucial for every business, whether you are a professional doctor or lawyer with some years in your field, or a roofing contractor starting out. It is always best to advertise locally even if your business is already established, because local buyers will be the first to invest their money in your products and services. Marketing local business is the best way to appeal to buyers in your neighborhood and for you to cultivate a successful business.

    In many cases this exposure can expand from local to international with simple, positive word of mouth reviews. By using a marketing strategy that leverages testimonials, this will enable your business to thrive. When you are prepared with the best way to market your local business, you will not spend an enormous sum of money — not even in the beginning.

    Marketing Local Business Requires Expertise

    The most effective way to market local business and boost revenue is to enlist the expertise of a local marketing company. Once the majority of your community knows about you and also what you have to offer, then you should move on to other effective advertising strategies. Advertisements in the local newspapers, tabloids and magazines in order attract more customers used to be the only way. Those traditional methods may not be as effective today. All of your advertising must prominently display your business logo. It is a major visual component to your brand and can be seen everywhere. Your logo can look great on signs and billboards in close proximity to your business.

    Marketing Local Business Exceeds Expectations

    After you capitalize on these basic marketing techniques and your profit looks good, then you can continue to the next phase. Going beyond the traditional approach of creating brochures, pamphlets, leaflets and flyers to be distributed all over your local area, continue promoting your local business wherever eager buyers are shopping for what you offer. At all times you want to ensure that you are using all advertising options to your advantage. Striving to make earnings exceed expectations, you will find nothing more essential than effective marketing. You will discover that this is one of the best decisions you will ever make for your business.

    Marketing Local Business Fulfills Dreams

    Now is really the time to get aggressive with local marketing. Ensure that your local business continues to grow to the level you desire. Dream big! Always remember that the opportunities for marketing local business were never this easy. The sky is the limit if you are serious about success and you keep your finger on the pulse of your best customers. Marketing local business brings results.