MDS Resource — Digital Ad Agency

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  • Reputation Management: 10 Things You Can Do To Repair Your Online Reputation

    Reputation Management And Your First Impression

    Who says you never get a second chance to make a first impression? Indeed, you may have a second chance, especially if that first chance was taken from you. In this world where your reputation is everything and your name is far more than mere label, reputation management is a business necessity.

    Internet media is complicated. Now we are all exemplary publishers and we the people build and extend the Internet a little bit more every day! Not only can anybody contribute; but, there are no rules regulating what is said, in which venue and how close any of it is to truth.

    Who’s to stop a vindictive person from anonymously complaining online where everybody can see it? Often, by anonymous, it’s true that many of these complainers hide behind a shroud because they cannot withstand the slightest scrutiny. Did you ever know somebody who complains every chance they get? Far from a majority, it only takes one acerbic comment to destroy a beautifully constructed reputation. One bad review from one disgruntled or obnoxious trouble maker and years of carefully crafted integrity can come tumbling down.

    How Can You Repair Online Reputation?

    So, what can you do to put Humpty Dumpty back together again? Can you really repair a damaged online reputation? Yes, you can repair online reputations. Is it as simple as removing negative online reviews?

    Sadly, no. For the most part, bad reviews are probably carved in Internet stone. But, one bad apple is no reason to throw out the whole bushel.

    Ten Effective Reputation Management Practices

    1. Review Sites

      Review sites, also known as citation sites, are essential to successful reputation management. When people see stars on business reviews, it is social proof that your business has very positive fans. Five stars clearly indicate a winner! Three stars leave people thinking average and so-so.


      What do you think when you see a one or two star rating?

      One way to repair an online reputation is to amass as many five star ratings as possible on many different sits.

    2. Blogs

      Blogs continue to be extremely popular communications tools. Whereas, many estimates count as many blogs as United States population, that number is less important than how business benefits from blogs. Whereas, web pages are intended to present static facets of your business, blog posts are quite different. Blogging allows you to present the day-to-day elements of your business, such as events, success stories and milestones.

      Furthermore, your public audience is invited to comment on and interact with your business through your blog. Therefore, blogs become a chronology of the good things about your business and how your public responds to them over time. A continuous stream of great news eventually removes the effect of negative online reviews.

    3. Pictures

      Yes, a picture is worth at least a thousand words! Even Google recognizes images as their own search category. All else equal, people browsing on the Internet are far more likely to look at pictures than read text.


      Don’t you want your audience to see clean images of your company and happy, smiling faces?

      Cleanup your online reputation by positioning a plethora of positive images high in search results. Basic search engine optimization of your images includes:

      • Main keyword in the image filename
      • Main keyword in the HTML alt tag
      • Keywords in the image description
      • Keywords in the image caption
      • Position images on the page in context

  • Video Testimonials

    Whereas, images are powerful, video is the single most powerful medium on the Internet! So much so, that Google often favors videos over most other online properties in the search results. Have you ever searched and found those remarkable video thumbnails on the 1st search results page?

    We all know that Testimonials are the best marketing promotion you can have, right? Video Testimonials are the most persuasive of all Testimonials. Keep it succinct, to the point and as specific as can be. Then, of course, position your Video Testimonials where they can be easily found and viewed.


    Who will remember that anonymous bad review?

  • Press Releases

    Tell everybody who is anybody what’s going on with your business. Press releases announce noteworthy events and accomplishments. They are designed to attract news media attention, so they can help you spread the word to a larger audience.

    The fact is, you always want a lot of positive attention for your business. You need even more when you’re recovering from bad reviews. Regular press releases help:

    • Generate traffic to your website
    • Give your company more visibility
    • Build your brand
    • Provide credibility and authority

  • Nullify Negative Keywords

    It’s a fact: Many Americans start their fact-finding and decision-making on the Internet. That’s good, isn’t it? Isn’t that why you’re on the web to begin with? They search and when they find you, you have a sales opportunity.

    However, when the 1st search results page includes links associating your company with “scam,” “scammers” and bad reviews, many people cannot get past the negativity. Instead, they use the back button and browse elsewhere.

    Your job, then, is to fill that 1st search results page with positive links to your business, whether they be blog posts, YouTube videos, Facebook or citations. The point is, if you have only one reference to your business on a search results page, there are many more opportunities for negativity. Bury a bad review with many positive references to you.

  • Local News

    Your business is part of your local community, isn’t it? How do you participate in your community? Have you contributed to a church group, civic activity or food drive? Do you partner with businesses down the block? Can you help celebrate and appreciate success stories in your neighborhood?

    The local Internet is a great source for local directories, special offers and collaborative opportunities with other local businesses. One of Facebook’s most powerful features facilitates “tagging” other business pages. Celebrate the best of your community online and ask other businesses to do the same. This will demonstrate your positive place in the community.

  • Thread Authority

    Often times, you can participate in forums to express your authority in your field and build credibility. Find a local forum or one specifically about your industry and look for opportunities to help and provide information. When you see a discussion to which you can add value, forget your sales pitch and simply offer great advice and free information.

    When time is right, start a discussion, again offering great advice and free information. You may also write an article to guest blog on some other blog and get a whole new audience remarking about your credibility and perceived authority.

  • Facebook

    Whereas, your website is mostly about your company and what you have to say about it, social media is primarily about what others have to say about you. Facebook is king of social media now, its members being the 3rd largest country in the world:

    1. China
    2. India
    3. Facebook
    4. United States

    Properly managing social media is a critical part of building your reputation in the community. Facebook done right is social proof, whether that be a Like, Share or simply interacting on your Wall. When many people are positively interacting with your Facebook page, newcomers start their relationship with you on a very positive note. Positive social media engagement and interaction is a powerful buffer to negative reviews that may be found elsewhere.

  • LinkedIn

    LinkedIn is the largest professional network in the world. Thread authority, mentioned above, is especially applicable here, too. By participating in Groups and LinkedIn Answers, you can quickly increase credibility and be seen as an authority in your field.

    LinkdeIn Recommendations, however, warrant mention here as an extremely powerful tool to present positive Testimonials. Whereas, elsewhere reviews and Testimonials are often veiled in anonymity, LinkedIn Recommendations cannot be anonymous. Furthermore, since LinkdedIn members are exclusively professionals, their Recommendations are imbued with professional credibility.


    Nothing squashes an anonymous bad review like a recommendation from a credible professional!

    • Reputation Management Is More Than Putting Out Fires

    Although, you may not be able to remove bad reviews, certainly there are many ways to distract prospects with glowing references to your company. Truly, it takes a lot of work to build a good name and very little to destroy it!

    It’s been said that the best defense is a great offense. The simplest reputation management is to build a wall of glowing reviews before any bad review appears. Short of that, you now see many ways you can repair your online reputation once it’s tarnished.

    Call Now
    Answer Questions: 612-235-6060

  • 10 Internet Marketing For Small Business Ways To Attract Local Customers

    Easy Ways To Attract Local Customers

    The Facts About Consumer Internet Usage

    This trend continues to rise and Internet Marketing for small business must get on board with this — or perish.

    • Most Consumers search online for local products and services.
    • Approximately 35% of all Internet searches are for local things.
    • There are more than 250 Million searches on Google alone every single day!
    • Online marketing is predicted to be at least 15% of all media ad spending in 2013.

    Internet technology is GREAT … But, it has caused Problems for Some Local Businesses! Here’s why:

    1. Consumers are using online search instead of yellow pages and newspapers when looking for local products and services.
    2. Some businesses still spend thousands of dollars on ineffective traditional advertising methods.
    3. And, some businesses are not yet investing in online advertising and marketing. Are you?

    As a Result …

    • Business expenses continue to rise while profits decline.
    • Local Businesses are struggling to get new and repeat customers.
    • Great customers are buying from Local Businesses well placed online.

    Here Are 10 Ways Your Local Business Can Connect With Your Local Consumers

    1. Connect With Search Engine Visibility

      • You must work hard to gain better search engine positioning and rankings.
      • You must search engine optimize your website using on-the-page factors, making certain that your money phrases are in your content.
      • You must search engine optimize your website using off-the-page factors, persuading other sites to link back to you.
      • Claim, verify and optimize your Google Places listing
    2. Connect With Your Professional Website

      • All Effective Websites MUST Have:

        1. An organized and easily navigable layout
        2. Fresh, relevant and compelling content everywhere
        3. A strong Call-To-Action on every page
        4. An integrated lead capture system
    3. Connect With Email Marketing

      • Local Internet Marketing Money Is In Your LIST!

        1. Email marketing is cost-effective, automated and easy to deliver.
        2. Email marketing helps you build trust and credibility.
        3. Email marketing allows you to generate business on auto-pilot 24/7.
        4. Email marketing statistics are simple to track.
    4. Connect With Mobile Marketing

      • There are approximately 4 BILLION Mobile users worldwide!
      • By 2014, Mobile Internet usage is expected to exceed Desktop Internet usage!
      • Business websites must be Mobile optimized to accommodate Mobile Internet on-the-go users too rushed to squint, zoom and scroll.
      • Text message marketing promotes and connects with local audiences on the go.
    5. Connect With Social Media

      • Search engine optimization (SEO) is NOT enough! Hang Out With Your Customers and Prospects Online …

        1. Consumers spend many hours on social media sites every single day.
        2. Building relationships on sites like Facebook, Twitter, LinkedIn and YouTube is necessary for business.
        3. Social media markets are so big, Facebook is the 3rd largest country in the world!

          1. China
          2. India
          3. Facebook
          4. United States
    6. Connect With Video Marketing

      • Online Videos are HOT … Perhaps, Too HOT To Handle!

        1. Videos increase your visibility in search results and positioning.
        2. Online videos help you develop trust and expert status.
        3. Videos increase conversion rates, website traffic and are the single most powerfl small business advertising!
          cVideos run on auto-pilot and set you apart from your competitors
    7. Connect With Publish Online Content

      • The Internet Revolves Around CONTENT! Effective Website Optimization Multi-Purposes Content Everywhere

        1. Publish keyword rich articles and blog posts related to your industry.
        2. Publish keyword optimized press releases to attract media attention.
        3. Publish content to online directories to drive traffic back to your website.
    8. Connect With Reputation Management

      • Do You Know What People Say About Your Business Online? Local Search Optimization Relies On The Social Proof Of Reviews & Testimonials!

        1. Pay attention to what is being said about your business online.
        2. Promote positive online reviews & testimonials about your business.
        3. A bad online reputation can negatively impact your business.
        4. Respond promptly and handle all negative remarks quickly.
    9. Connect With Online Classified Ads

      • Effective Marketing Local Business Is All About Promoting Your Business Everywhere Local Customers Hang Out

        • Online Classified Ad sites are free or are very low cost.
        • Craigslist is one of the most popular online classified ad sites.
        • Optimize your ads with effective keywords to show up in search results.
        • Images in your ads make them more attractive to consumers.
    10. Connect With Paid Online Advertising

      • Successful Internet Marketing For Small Business Quickly Learns Its Best Market From Paid Advertising!

        1. Paid online advertising is effective at gaining more exposure quickly.
        2. Pay-Per-Click (PPC) is one of the most popular paid advertising methods.
        3. Google’s paid advertising platform is called AdWords.
        4. Facebook also has paid advertising to get in front of your best prospects.

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    Answer Questions: 612-235-6060

  • How Local Small Business Marketing Creates Unlimited Opportunities To Be Found

    Local Small Business Marketing Solves Problems
    Local Small Business Marketing Solves Problems

    Local small business marketing sees every web page as another unique opportunity to be found. Traditionally, local small business advertising designed the home page like the dust jacket of a book and its table of contents. Usually any backlinks point directly to the home page, regardless what specific information the visitor was seeking. The only way to find and get to inner web pages is via the home page and elaborate menu navigations. Google and other search engines catalog web pages and their content. Every one of your web pages is an opportunity to be found for some specific content, keywords and phrases which introduce visitors to the rest of your website. Each blog post becomes another web page, another leaf on the tree that is your website. Blog software like WordPress facilitate categorization and tagging blog posts and phrases in your content which, in turn, provide additional opportunities for your content to be found and cataloged by search engines.

    Local Small Business Marketing Wants Great Customers

    Take a long close look at your very best customers. You know, those two or three customers who, if cloned ten times, would totally transform your business forever! If you had ten more of them you could simply fire the bottom ten customers, sleep better at night and you’d be ever so much more profitable at accounting time. Identify those factors in each of them that make them great customers. Imagine, if you will, one of your ideal buyers browsing the Internet looking for a solution to their problem which, unbeknownst to them is sitting right here in your hand. Their circumstances are far more than simply the keywords they type before clicking [Search]. Indeed, their circumstances include environment, education, age, family, ethnicity, geography, attitude, health and a host of other factors.

    Buyer Personae Love Local Small Business Marketing

    Why don’t you ask them why they bought from you? Why are they so loyal to you? Why do they keep coming back to you? What is your relationship all about? When you know your great customers so well that you immediately see them, or don’t see them, in a stranger you just met, then you have identified one of your buyer persona. Marketing ideas begin with the reality of your business.

    Aim High With Local Small Business Marketing

    If marketing is truly the relationship between your business and your marketplace, and every relationship begins with a single conversation, why would you ever intentionally go out of your way to start a conversation with somebody who does not fit your buyer persona? On the other hand, when you have an absolutely clear picture of your best customer in mind, if you meet a prospect identical to that best customer, what will you not do to convert them into another great customer? This isn’t so much a matter of scheming and plotting as it is an organizational principle. There are only so many hours in a day and only so many days in your life. Focus exclusively on those prospects most likely to become great customers. If you’re going to market anyway, aim high, aim at those that will benefit most from what you offer, from what you do best. So, when it comes to web pages, put yourself in your best prospect’s mind.

    Local Small Business Marketing Solves Problems

    What is it they most want to see? Paint them a picture of you and your company fully solving their problem. Tell them stories of how you have solved these problems for other people and how your customers benefit from your solutions. Everybody is an expert at something. When you go eyeball-to-eyeball with them across the sales table, you will tell them your most persuasive story. Put those stories in writing and publish them on your blog or web pages. Convert that to a video and syndicate it to Youtube and podcast it and publish it every way imaginable online. Seed the entire Internet with breadcrumbs, with stories specific to each persona’s needs … many will follow you and heed your call-to-action and convert from lead to prospect to great customer.

    Wasted Local Small Business Marketing Real Estate

    Small business marketing can’t waste web real estate. It’s not that you can’t create more. You cannot afford to confuse or mislead visitors. It wastes your time and theirs. Wasted web space is wasted effort that can produce nothing of value. If a web page does not have a specific purpose, if it is not intended for a specific buyer persona, it is more likely to turn away business.

    Call Now
    Answer Local Small Business Marketing Questions: 612-235-6060

    Call MDS Resource For Special Offer Now: 612-235-6060

  • How I Targeted Sales Leads And Burned Down The House With Sale After Sale To Eager Buyers

    Targeted Sales Leads Burn Down The House
    Targeted Sales Leads Burn Down The House

    Wanna hear a story of how one entrepreneur easily attracts targeted sales leads and creates a sales inferno? There’s no rocket science in duplicating this story and its success. If qualified leads are a means to your serious business growth in 2011, this is an outline of examples.

    Share Your Story With Targeted Sales Leads

    Reread the first line of this article. I bet you’re pretty good with your story. Put a good business owner eyeball-to-eyeball with a qualified prospect and odds are good they will hammer out a deal. Great stories have long been among the most effective sales tools. Why? Stories are an effective way to establish rapport and to build a relationship with your prospect. Take great care in crafting your story about you, your business and products and service. Your story adds personality, depth and substance to your brand. Good, bad or otherwise, you are building your brand in the prospect’s mind and what she remembers when you part is her brand recognition.

    Your website, social media and other interactive online gathering places are opportunities waiting for your story. A big difference between the Internet and offline media is the window of opportunity. Tell your story in a journal article, tell your story over the phone, tell your story at a seminar — how long is your story available to be heard? Next month’s journal has new stories. Only those on the other end of the phone line can hear you. When you and everybody leave the seminar, your story leaves, too. Tell your story in a blog post, tell your story on Youtube, tell your story on Facebook — now, anybody any time can stumble across your story … today, next month or ten years hence.

    Give Targeted Sales Leads Reason To Return

    Even better, divide your story into chapters and publish them over time. Cliff hangers work on television and they’re great for breaking your story into bite-sized pieces. This will keep those most interested coming back time and again for more and more and more of your compelling story. Consider also repurposing your story properties into different online media such as video, podcasts, audio, articles, blog posts, etc. Some of your best prospects prefer video, some prefer audio, some prefer text … some may digest it all. Furthermore, syndicate each of these various story properties across multiple sites. Remember Hansel and Gretel? The more bread crumbs you scatter across the Internet, the more likely that a great new customer will find one and follow it back to you.

    One common mistake I made was limiting where my business can be found. By publishing content only on my website I was dependent on the search engines to find enough of it before they ranked me high enough for me to be found. It’s easy to promote your story to a larger audience by writing guest posts on other blogs, participating in forums and webinars, being interviewed online and contributing to social media Q&A. Your story reaches an audience you wouldn’t normally reach through your website alone. In the case of online interviews, you have the opportunity to answer questions and focus on your solutions to real problems in the real world.

    Targeted Sales Leads Are Searching For Solutions

    Highly targeted sales leads are interested in you because they have a problem and they come to know that you have a solution to their problem. They are interested in you and your company to solve their problem. What can you do for them?

    Let your story tell them how you have solved similar problems for real people. Tell them how your customers have benefited from your product and service. These case studies build credibility and kindle the first sparks of trust in prospects. Outline the struggles you went through, the experiments and the successes you’ve had with great customers. Give away How-To articles that help people with the basics. Mention similar situations that might also benefit from what you do best. Refer to testimonials and endorsements made by your best customers regarding this success.

    Targeted Sales Leads Are Hot For Your Story

    How easy is it to attract targeted leads online and create a sales inferno? There’s no rocket science in telling your story to eager buyers. Put you eyeball-to-eyeball with a qualified prospect and odds are you will close the deal. All you need to burn down the house is to gather targeted sales leads around your bonfire and tell a great story.

    Call Now
    Answer Your Targeted Sales Leads Question: 612-235-6060

    Call MDS Resource For Special Offer Now: 612-235-6060

  • Secrets Of Local Small Business Marketing – Funnel Eager Buyers Through Your Sales Funnel In Droves

    Diversify Local Small Business Marketing
    Diversify Local Small Business Marketing

    Local Small Business Marketing Thinks Big

    The first secret of local small business marketing is to not think like a small business. Have you ever wondered what it would be like if your brick and mortar business made you money even if none of your employees showed up for work and your door never even opened? Do you sometimes have nightmares of your company shutting down because your referral system dried up and blew away? If you answer yes to either of these questions, then you must consider the benefits of building an inbound marketing system to anticipate eager buyers shopping for what you offer and everywhere they look you are there. Instead of tossing and turning at night, with these cutting edge methods of marketing your local business you’ll sleep like a baby and your company will thrive. If the old saying “You can’t teach an old dog new tricks” applies to you, you may want to consider a total overhaul. Changing your marketing strategy can mean the difference between reaching new record sales highs or shutting down and filing for bankruptcy.

    Imagine for a moment marketing in a way that targets your best customer in her natural environment. Offer her valuable information that she’s already seeking for free. Imagine she’s so delighted by what you’ve given her that she returns time and again to pay you for what you do best. Sounds like a dream does it? Unfortunately for many businesses stuck in their ways, that is all successful business will ever be — a dream. Let’s face it, the profits of traditional marketing tactics — yellow pages, newspaper ads, telemarketing, etc. — are drying up and blowing away. Where did all of the customers go? Yes, the economy is dragging; but, we all know, consumers are still consuming. So, where did they go?

    Local Small Business Marketing Prospers Online

    The second secret of local small business marketing is to stake your claim on the Internet. Why the Internet you may be wondering? The Internet is where consumers gather to search, to buy and to share their experiences with other consumers. Web searchers are becoming more sophisticated everyday. Everyday, more and more people search the Internet to find and buy more and more. As we learn to search and find what we want on the Internet — when we want it — we respond less and less to offline media. Literally, billions of searches are conducted every singe month by eager buyers looking to purchase locally. More to the point, when was the last time you flipped through your yellow pages?

    Diversify Local Small Business Marketing

    The third secret of local small business marketing is to diversify your online promotional portfolio. Ten years ago, it was extraordinary simply to publish your online business card. Woo-hoo! You were on the Internet and everybody was so proud and excited and everybody told everybody that your business is on the Internet! Today, your online business card is a fossil. Nobody cares about your company, except you. What have you done for me lately?

    Promote your company on interactive social media sites like Facebook and YouTube. It’s no longer enough to trumpet your features and advantages to the world. As we learn to search and find what we want on the Internet we respond less and less to intrusive messages. I am a consumer and when I’m in the market for a new thing I will search for it. What’s in it for me? When I find your interesting product or service, I’m going to ask my online brothers and sisters about you. I’m going to check you out on LinkedIn; and then I’m going to do the same for your company. I’m likely to watch your and your competitors’s videos and read all of the articles I can find published online. How many fans Like your fan pages and Like your blog posts?

    Local Marketing Is Effective

    Are you still thinking like a small business? What if none of your employees showed up for work and your door never even opened? What if your nightmares came true and your business dried up and blew away? Inbound marketing anticipates eager buyers shopping for what you offer. Changing your marketing strategy can mean the difference between reaching new record sales highs or shutting down and filing for bankruptcy. Local small business marketing is effective online because it funnels eager buyers through your sales funnel in droves.

    Call Now
    Answer Local Small Business Marketing Question: 612-235-6060

    Call MDS Resource For Special Offer Now: 612-235-6060

  • Millions Now Find Local Business On The Internet Even Though The Yellow Pages Lie On A Shelf In Their Closet


    Millions Now Find Local Business On The Internet Even Though The Yellow Pages Lie On A Shelf In The Closet

    Is Your Local Business Getting Enough Phone Calls?



    MDS Resource Is Marketing Local Business Online

    MDS Resource Is Marketing Local Business Online

    What keeps you awake at night, indigestion boiling up your esophagus, eyes open, staring at the ceiling?  What do you secretly, ardently most desire?  Is your business growing to satisfy all of your Needs?

    With the radical changes in the economy and people moving away from Yellow Pages, newspaper Ads and other old school advertising media, your customers are looking on the Internet for you.  They search the Internet, and then they go down the street and buy what they want and need.  If they don’t find your Local Business in their search, they are not buying from you.  When are you going to be marketing your local business online?

    Times have changed, indeed.  The Internet is still new; but, it is everywhere, and it is not going away anytime soon.  The Internet has transformed our world, shrunk the whole world into a computer you hold in your hand, heretofore known as a cell phone.  If you don’t get your business in position to be seen on that small screen, your customers are going someplace else.

    Marketing Local Business Online is what you need to do to be found.

    If Your Local Business Is Found On The Internet, You Can Sell

    WARNING: Your Customers Are Looking For You Online Right Now!

    Perhaps, a few statistics will shed light on this mystery:

    • Over 1 Billion Local Searches performed every month — growing over 50% a year
    • 80% American consumers are using the Internet [2009]
    • 80% of people first search online before making a purchase
    • 97% Internet users use the Internet to shop [NPD Group]
    • 90% Internet searches result in offline brick & mortar purchases [Comscore]
    • 82% Internet searches result in calls & contact with businesses [Comscore]
    • 74% Internet users perform Local searches [Kelsey Group]
    • 73% Internet searches are related to Local content [Google]
    • 66% Internet users use Internet for Local searches [Comscore / TMP]
    • 25% Internet searches have purely Local commercial focus [ Kelsey / Bizrate]
    • Pepsi, FedEx pass on 2010 Super Bowl Ads … shift Ad dollars to new marketing efforts mostly online.

    Marketing Local Business Online Is A Brilliant Idea

    What Are Your Customers Looking For?

    Old school marketing is still King.  Times have changed, and media change, too.  None of us alive today remember the King’s herald announcing news from the official scroll.  Some of us recall barkers calling out theater or carnival sideshow attractions to passers-by.  Most of us have bought something from a newspaper advertisement, or called to order something prompted by a Yellow Page spread.

    The Internet and computing devices are new media.  Applying old school marketing principles to new media is a wise idea.  That’s exactly what we are about to show you here.  Marketing Local Business Online simply makes sense.

    Can Your Customers Find Your Local Business On The Internet?

    Local Business Search Results

    Don’t worry — if you’re a Fortune Multi-National Conglomerate, you don’t need to appear in the Local Business Results.

    One of the best kept Local Internet Marketing secrets is Google Places.  Until your business is registered here, it cannot be found in the search results map.  Google implemented this feature in early 2009, and it’s been evolving ever since.  For those buying locally, however, this is the First thing most searchers see … and probably the First links on which they will click.  Once here, not only are you at the Top of Page One — look at that Map! They now know where you are and how to Get To You …

    If you’ve seen maps and GPS on cell phones, this is how your Local Business shows up on mobile devices.  The Mobile Market is enormous and truly the Wave of the future.  Marketing Local Business Online puts you on the Map.

    Organic Search Results

    Additionally, you need to be at the top of the normal, Organic Search Results, the traditional results area on the left, mostly below the Local Business Results.  When your web page link is in the Top Six Organic Search Results — your Local Business has Another Clickable Link on this First Search Page. Multiple Clickable Links on the First Search Page increases your odds that your Customers will go to your Web Site … once there, we believe you can close them.  This is the heart of Marketing Local Business Online.

    Your Organic Search Results are a function of the Quality & Credibility of your Local Business presence on the Internet.  You want all online roads leading back to you and your Web Site.  There are virtually unlimited credible and respectable sources throughout the Internet, and from there nearly infinite routes back to your Local Business Web Site.  Remember traditional Referrals and Testimonials from old school marketing?  Referral Links back to your Web Pages from everywhere on the Internet are Testimonials to your Local Business relevance.

    The Local Business with the Most Links Wins !!!

    Content Search Results

    Furthermore, your Online Content must also appear in the Top Search Results!  All Content relevant to that search adds More Links back to your Local Business on the First Search Page. You and your Local Business are going to be viewed as the Top Authority on all matters regarding this Search.  Google loves Rich, Relevant & Rewarding Online Content !!! If marketing is fundamentally the relationship between business and its marketplace; then, Marketing Local Business Online presents the opportunity to initiate conversations with your marketplace.

    • Online Videos (Youtube.com)
    • Online Press Releases (PRweb.com)
    • Online Articles (EzineArticles.com)
    • Social Content Sites (Squidoo.com)
    • Online Classifieds (Craigslist.org)
    • Online Business Directories (MerchantCircle.com)
    • Online Review Sites (Kudzu.com)

    But, wait, there’s more!

    Pay-Per-Click (PPC)

    You want to be in the Pay-Per-Click and/or Sponsored Results up there in the top yellow box and down along the right side.  Pay-Per-Click is Pay-As-You-Go — your Ad Only shows up when somebody searches for your specific Key Words.  Your Ad is Only shown to your Best Customers who are searching specifically for what you have to offer.  You set how much you are willing to pay, and you Only pay when somebody clicks on your Ad — the Fully Qualified Buyer.

    So, the question is, how much is each Fully Qualified Customer on your web site worth to you ???  Marketing Local Business Online is your opportunity to decide.

    Geo-Targeting Your Ads

    Furthermore, you can also target your Ads to Local Customers in your area.  By focusing on Local Customers, your Ad is Only seen locally.  Locally seen Ads are more likely to attract Local Customers, are cheaper for you, and you do not compete with companies on the other side of the World.

    For example, a consumer searches, “I need a plumber.”  Google knows where the Local Plumbers are.  When you Only show your Ad to people in your city for these “generic” keywords, you get cheaper clicks, targeted traffic and less competition.  Do you see how Marketing Local Business Online differs from the yellow pages?

    What If Your Web Pages Sit Atop The Search Engine Results?

    What If You Are The #1 Authority Online?

    Imagine what Marketing Local Business Online means for your Local Business! How many more customers do you want coming to you every single day?  every single week?  every single month?

    What will it do for your Local Business when you have your Online Market Domination Plan in place?

    If Marketing Local Business Online interests you … If you’re just a little bit curious … If your Local Business wants more telephone calls …

    Contact Us Today!    612-235-6060

    Make an Appointment for an Absolutely FREE and NO Obligation Consultation.

    MDS Resource will review your Local Business and your current situation on the Internet.  MDS Resource will work with you; we will work out a plan that Best meets your Needs. MDS Resource will light your way to Marketing Local Business Online.

    If you have a Yellow Pages Ad, you are already Spending Marketing Money.  What is your Return On That Investment ???

    WARNING:     Only A Few Will Qualify To Work With Us

    Every Search Engine Result Page can present only the Most Relevant Web Pages that fit into the limited space on one page.  Only an Elite Few Local Businesses can possibly be seen there.  Marketing Local Business Online is simple today because you will leap ahead of your competition; and once in the lead, you need only hold the lead to win.

    Do your own homework.  Look for yourself.  Do a search using keywords that your Best Customers will use to find your Local Business.

    Which Local Businesses are on the First Search Page? How many Local Businesses are on the First Search Page? Is that your Biggest Competitor there in A. or B. in the Local Business Results? Are your Best Customers going to your Competitors because they find them — NOT YOU — in the search results?

    As you see, nobody can possibly do a credible job placing more than six Local Businesses in your Market on Google Page One.  Furthermore, when you consider our goal is to have Multiple Links to your Local Business on that same Google Page One, even fewer Local Businesses qualify for our representation.

    Will your toughest Competitor come to us first?  Do your Competitors want more customers? Are your Competitors marketing local business online.

    Act Now!    612-235-6060    Call Today!

    Marketing Local Business Online May Be Your Salvation