MDS Resource — Digital Ad Agency

Tag: your business online

  • Online Reputation Repair Can Be Avoided By Effective Online Reviews and Reputation Management

    Do You Know What People Are Saying About Your Business Online?

    What Is Online Reputation Management?

    Here’s Wikipedia’s definition of Online Reputation Management:

    Online reputation management is the act of monitoring, addressing or mitigating search engine result pages or mentions in online media and Web sphere content. It primarily involves tracking what is written about a client on the Internet, then utilizing sophisticated online and offline techniques in promoting positive and neutral content, while at the same time pushing down those links the sponsor may not want to show when their name is searched.

    Did you know the 2011 “Social Shopping Study” indicates that 50% of consumers spend 75% or more of their total shopping time conducting online product research? Furthermore:

    • 92% of Adult Buyers Regularly Check Online Reviews Before Purchasing
    • 70% of Consumers Trust Other Consumers’ Opinions That Are Posted Online

    Why Is Online Reputation Management Important?

    Marketing local business online flourishes because the whole world is coming online, too.

    1. Your prospects are online
    2. Your competitors are online
    3. Your customers are online
    4. That includes your unhappy customers, too!

    The Internet Has Changed Everything !?!?

    Local small business marketing has benefited in so many ways from the Internet. However, the online universe has also empowered consumers.

    • Before the Internet, businesses delivered their messages to consumers via one-way communication channels that they controlled (think – TV commercials)
    • Business NO longer completely control their message!
    • Thanks to the Internet, everyone comments on business messages via blogs, social media, customer reviews, etc.

    What Are People Saying About Your Business?

    Your company’s online reputation is being discussed:

    1. By former employees
    2. By bloggers
    3. On forums
    4. On social media
    5. In customer reviews

    Online Reputation Is Crucial For The BIG BOYS, Too!

    Don’t believe me? Google the company names for which these all too common
    namesakes sprang up:

    • www.walmartsucks.org
    • www.homedepotsucks.com

    What Are The Negative Effects Of A Bad Online Reputation?

    1. Bad customer experience
    2. Unresolved customer issues
    3. Bad reputation
    4. Lost revenue

    What Can Happen If You Don’t Repair Your Tarnished Online Reputation?

    Internet marketing for small business needs every advantage possible to succeed. A tarnished name puts you at great risk.

    1. You could lose existing customers
    2. New customers may be difficult to find
    3. Your business can suffer financial loss
    4. You could go out of business!

    What Happens When You Repair & Defend Good Reputation?

    1. Your positive good online reputation stands out from the crowd
    2. You will retain existing customers
    3. You will get new customers easily
    4. Your positive brand image will be credible & authoritative!

    How To Maintain Your Online Reputation

    Marketing your business online is about building and nourishing relatinships. So, too, is reputation management.

    1. Be proactive instead of reactive
    2. Monitor online conversations about your business
    3. Respond and interact with consumers online
    4. Regularly create and distribute positive content

    What Are The Benefits Of Actively Seeking Online Reviews?

    Actively seeking online reviews from satisfied customers is certain to:

    • Boost conversions, and
    • Provide feedback about your product or service

    Consumers trust and expect online reviews and, seeing them, will gravitate to your business.

    How To Get Customer Reviews To Build Or Repair Reputation

    Referrals and new sales leads continue to be your ultimate goal. What better way to build social proof than to ask for a review?

    1. Survey all of your customers for feedback all of the time
    2. Offer incentives in exchange for reviews (e.g., coupons, discounts, free samples)
    3. Ask customers to review products by placing calls-to-action on your product pages
    4. Send customers to your business listings on Google Places, Yelp, CitySearch, etc.
    5. Link your business listing profiles to your website

    Always Create Positive, Branded Content To Promote Reputation!

    Flood the first search engine results pages with positive, branded content:

    • Your well-ranked website must be the first result for your company name
    • On-going search engine optimization (SEO) for all of your webpages
    • Videos, press releases, photos, articles, etc. promoting your good name
    • Tips, tools, helpful tutorials & other useful content for your visitors

    Monitor Online Conversations For The First Line Of Reputation Defense

    Find out what people are saying about your business:

    • Do a Google search for your business name …
    • What do you find when you search for you?
    • Check articles, blogs, forums & customer review sites
    • Frequently check your own blog & website for comments
    • Pay close attention to the social network sites

    Reputation Repair Requires Response & Interaction

    1. Listen to what people are saying
    2. Be respectful
    3. Display a helpful & friendly demeanor
    4. Respond to both positive and negative comments
    5. Always quickly offer solutions to problems

    Why Respond & Interact To Fix Online Reputations?

    • It builds relationships
    • It allows you to actively manage & control your brand
    • It allows other people to see your point of view
    • It shows that you care

    You do care, don’t you?

    How To Repair Your Reputation

    Do you already have negative online comments and reviews?

    1. Make brand optimization your main focus
    2. Use SEO to drive negativity further down the SERP’s
    3. Create and publish videos, press releases & articles
    4. Create a blog — regularly publish fresh & unique content
    5. Engage in social media to build a loyal & eager following

    How to Improve & Fix Your Online Reputation

    1. Ask for negative reviews to be removed
    2. Promptly address issues
    3. Don’t ignore unhappy customers
    4. Don’t argue with customers
    5. Know when to walk away
    6. You cannot please everyone!

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    Answer Questions: 612-235-6060

  • 10 Internet Marketing For Small Business Ways To Attract Local Customers

    Easy Ways To Attract Local Customers

    The Facts About Consumer Internet Usage

    This trend continues to rise and Internet Marketing for small business must get on board with this — or perish.

    • Most Consumers search online for local products and services.
    • Approximately 35% of all Internet searches are for local things.
    • There are more than 250 Million searches on Google alone every single day!
    • Online marketing is predicted to be at least 15% of all media ad spending in 2013.

    Internet technology is GREAT … But, it has caused Problems for Some Local Businesses! Here’s why:

    1. Consumers are using online search instead of yellow pages and newspapers when looking for local products and services.
    2. Some businesses still spend thousands of dollars on ineffective traditional advertising methods.
    3. And, some businesses are not yet investing in online advertising and marketing. Are you?

    As a Result …

    • Business expenses continue to rise while profits decline.
    • Local Businesses are struggling to get new and repeat customers.
    • Great customers are buying from Local Businesses well placed online.

    Here Are 10 Ways Your Local Business Can Connect With Your Local Consumers

    1. Connect With Search Engine Visibility

      • You must work hard to gain better search engine positioning and rankings.
      • You must search engine optimize your website using on-the-page factors, making certain that your money phrases are in your content.
      • You must search engine optimize your website using off-the-page factors, persuading other sites to link back to you.
      • Claim, verify and optimize your Google Places listing
    2. Connect With Your Professional Website

      • All Effective Websites MUST Have:

        1. An organized and easily navigable layout
        2. Fresh, relevant and compelling content everywhere
        3. A strong Call-To-Action on every page
        4. An integrated lead capture system
    3. Connect With Email Marketing

      • Local Internet Marketing Money Is In Your LIST!

        1. Email marketing is cost-effective, automated and easy to deliver.
        2. Email marketing helps you build trust and credibility.
        3. Email marketing allows you to generate business on auto-pilot 24/7.
        4. Email marketing statistics are simple to track.
    4. Connect With Mobile Marketing

      • There are approximately 4 BILLION Mobile users worldwide!
      • By 2014, Mobile Internet usage is expected to exceed Desktop Internet usage!
      • Business websites must be Mobile optimized to accommodate Mobile Internet on-the-go users too rushed to squint, zoom and scroll.
      • Text message marketing promotes and connects with local audiences on the go.
    5. Connect With Social Media

      • Search engine optimization (SEO) is NOT enough! Hang Out With Your Customers and Prospects Online …

        1. Consumers spend many hours on social media sites every single day.
        2. Building relationships on sites like Facebook, Twitter, LinkedIn and YouTube is necessary for business.
        3. Social media markets are so big, Facebook is the 3rd largest country in the world!

          1. China
          2. India
          3. Facebook
          4. United States
    6. Connect With Video Marketing

      • Online Videos are HOT … Perhaps, Too HOT To Handle!

        1. Videos increase your visibility in search results and positioning.
        2. Online videos help you develop trust and expert status.
        3. Videos increase conversion rates, website traffic and are the single most powerfl small business advertising!
          cVideos run on auto-pilot and set you apart from your competitors
    7. Connect With Publish Online Content

      • The Internet Revolves Around CONTENT! Effective Website Optimization Multi-Purposes Content Everywhere

        1. Publish keyword rich articles and blog posts related to your industry.
        2. Publish keyword optimized press releases to attract media attention.
        3. Publish content to online directories to drive traffic back to your website.
    8. Connect With Reputation Management

      • Do You Know What People Say About Your Business Online? Local Search Optimization Relies On The Social Proof Of Reviews & Testimonials!

        1. Pay attention to what is being said about your business online.
        2. Promote positive online reviews & testimonials about your business.
        3. A bad online reputation can negatively impact your business.
        4. Respond promptly and handle all negative remarks quickly.
    9. Connect With Online Classified Ads

      • Effective Marketing Local Business Is All About Promoting Your Business Everywhere Local Customers Hang Out

        • Online Classified Ad sites are free or are very low cost.
        • Craigslist is one of the most popular online classified ad sites.
        • Optimize your ads with effective keywords to show up in search results.
        • Images in your ads make them more attractive to consumers.
    10. Connect With Paid Online Advertising

      • Successful Internet Marketing For Small Business Quickly Learns Its Best Market From Paid Advertising!

        1. Paid online advertising is effective at gaining more exposure quickly.
        2. Pay-Per-Click (PPC) is one of the most popular paid advertising methods.
        3. Google’s paid advertising platform is called AdWords.
        4. Facebook also has paid advertising to get in front of your best prospects.

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Answer Questions: 612-235-6060

  • How To Begin Inbound Marketing Your Business Online Success

    Inbound Marketing Your Business Online Begins With Keywords
    Inbound Marketing Your Business Online Begins With Keywords

    Marketing your business online effectively depends, of course, on getting great new customers from the Internet. On the one hand, you must be found on the first page of search results or your chances of being found at all drop precipitously. When was the last time you searched online and actually clicked on a link on page two, ten or one hundred? Yes, I, too, sometimes go beyond page one; but, how often do you do it?

    Inbound Marketing Your Business Online Depends On Being Found

    On the other hand, you must be found by a large enough population of searchers. Clearly, not even you can sell everybody who crosses your path today, can you? The truth is, some are ready to buy from you today, some later and some, quite frankly, will never buy from you. That they many not buy from anybody any time is no consolation, is it?

    Marketing Your Business Online Puts You In Front Of Great Prospects

    The trick is putting yourself directly in front of the very best of the best prospects. Quite some trick, indeed! Anticipate eager buyers shopping specifically for what you offer and you can appear before them as if they sought you out. Inbound marketing is all about empowering consumers. Be found by enough of the right people and inbound marketing your business online is profitable.

    Keyword Analysis Drives Marketing Your Business Online

    Taking a tip from the search engine optimizers (SEO’s) you need to study the key words and phrases those eager shoppers type into the search box before clicking search. For simplicity, let’s call the words or phrase of words people type into the search box a keyword. Keyword analysis then is the study of keywords and how you will be found by people using them.

    Answer Four Marketing Your Business Online Questions

    There are four questions every business must answer if they are to get great new business from the Internet:

    Marketing Your Business Online Seeks Buyers

    1. What are people actually searching for?

      Although many start by listing those keywords by which they want people to find them, nobody can control the keywords searched by others. If you want to be found by a specific keyword, but nobody is searching by that keyword, you will not be found. Hence, anticipate eager buyers shopping for what you offer.

    Marketing Your Business Online Demands Buyers

    1. What is the commercial intent of each search?

      The history of the Internet is a long story about sharing information between government agencies and educational institutions. Little by little all of this world’s information is finding a home online. Any type of research you can imagine can be conducted over the Internet, including names, addresses and phone numbers; texts of the greatest world literature; and known species of fish near New Zealand. I can’t speak for your business; but, my business needs paying customers. Hence, anticipate eager buyers shopping for what you offer.

    Begin Marketing Your Business Online Simply

    1. How difficult is it for me to be found on the first page of search results?

      Even if eager buyers are searching for your keyword and they have every intention of purchasing, there remains the daunting task of being found in search results. Some companies have been at this for many years. Some have earned great authority, credibility and trust from search engines and consumers. Difficulty to reach the first page is a function of passing your competitors on the way from last page to first. Many well searched keywords may be easier for your business than others.

    Marketing Your Business Online Demands Your Choice

    1. For which keywords do I want to be found?

      Knowing the keywords eager buyers search to find you, knowing which keywords are searched for purchasing purposes and knowing the less difficult keywords on which you can build success demands another decision from you. From this sea of opportune keywords you must sort, prioritize and select a subset on which to build your foundation. Know this, a list of keywords by itself holds little promise for you. Great prospects already know the keywords they are using — it’s the solution to their problem that they seek.

    Inbound Marketing Your Business Online Begins With Keywords

    Inbound marketing your business online effectively depends on delivering great content to great customers on the Internet. The truth is, some are ready to buy from you because they come to believe that you have the solution to their problem. That they use specific keywords when searching for that solution means that content featuring those keywords will attract their attention. Once you have their attention, then you have the right to call them to action and invite them to interact with you. Nonetheless, inbound marketing your business online begins with thorough keyword analysis.

    Call Now
    Answer Marketing Your Business Online Questions: 612-235-6060

    Call MDS Resource For Special Offer Now: 612-235-6060

  • If You’re Marketing Your Business Online, You Can Double Your Leads & Triple Revenues In Ninety Days

    Marketing Your Business Online Increases Sales
    Marketing Your Business Online Increases Sales

    OK, admit it, marketing your business online or offline is not the most interesting topic, is it? Working with your best customer on a great job that turns out perfectly for all of you is interesting. Summer golf tournaments and family vacations in Cancun and your sister’s wedding are interesting. Marketing your business is not quite there, it’s usually something more of a chore than interesting. So, what are you doing here reading this?

    Is Marketing Your Business Online Or Offline Working?

    Are you sitting around waiting for new customers to walk in your front door handing you money? Is that plan working so poorly that you’re bored to tears with nothing else to do but read this blog post? O, I’m sure it’s not that bad. After all, you could be pestering your receptionist instead, telling her a better way to file last month’s bills. Instead, you’re here looking for answers, right?

    The Marketing Your Business Online Question

    Answers to what question? If nobody’s reading your yellow pages to find you and call you and come on in, where are all of the new customers finding where to go to buy? Well, the Internet is teeming with consumers young and old. Google statistics pronounce that there are over four billion searches conducted every single day. More than one billion of those daily searches are by eager buyers looking to buy something locally. When would you like to be introduced to some of them? Of course, Google is not the only game in town. Facebook membership is the third largest country in the world, behind only India and China. According to iStrategyLabs, the number of Americans age 55 and over using Facebook grew nearly 59% during 2010. Do you think any of them are going to buy what you offer?

    One Marketing Your Business Online Clue

    Let me give you one simple yet priceless clue that you can take away from here and implement all by yourself this afternoon. ComScore reported more than 175 million unique American viewers in October 2010 watching an average of over 900 minutes of online video. In 2009 Cisco predicted that by 2013 video will be 90% of all Internet traffic. Video is here, video is popular and video is boosting brands of everyday businesses just like yours. Don’t believe me? Google four words: ‘san diego trial attorney’ — how many trial attorneys do you think there are in San Diego? Look closely at the top two results. The first result was put online nearly five years ago, and the second nearly three years ago. The search engines recognize that Internet users want to watch videos. Video is everywhere: on our smart phones, in stores, on television and everywhere on the Internet.

    Marketing Your Business Online With Video Is Easy

    The most watched videos are not Super Bowl commercials. Video is ideal for marketing your business online, because online video can be simple, easy and inexpensive. If you can make a Powerpoint presentation, you can do a simple voiceover, add background music and convert that into a great video marketing piece. Affordable video cameras are everywhere, too. Plan to tell your story online just as you would eyeball-to-eyeball with your best customer. Tell us how you solve problems for real people and how that has changed their lives for the better. Every company has something fascinating, unique or funny that put into a video people will want to share. You do, too.

    Marketing Your Business Online Increases Sales

    See? Marketing your business online is an interesting topic, isn’t it? Make marketing your business more interesting than a chore. If you’d rather sit around waiting for new customers to hand you money, then you better start being found by eager buyers searching for what you offer. After all, you could be pestering your receptionist instead, remember? You can double your leads and triple revenues in ninety days by marketing your business online with video.

    Call Now
    Answer Your Marketing Your Business Online Question: 612-235-6060

    Call MDS Resource For Special Offer Now: 612-235-6060

  • Secrets Of Marketing Your Business Online: The Easiest Way To Be Found Everywhere Eager Buyers Look

    Marketing Your Business Online Is An Opportunity
    Marketing Your Business Online Is An Opportunity

    So, you have a business and you’ve finally taken it online. Everything is ready to go. The website is up and looking to win a trophy! Forms are working and email, too. You hired an extra hand to answer the phone and greet newcomers in your door. All your best features and advantages are bulleted and bold. You spent a load on all of this, including that SEO guy who said all you’ll ever need is 1st place on Google.

    But, where are the new customers? Everybody everywhere promised you, Build it and they will come! Yes, it’s true, you’re really Google numero uno for a keyword you wanted. And, it’s also true that you’re getting a bunch of online visitors showing up on your homepage, at least for a couple seconds. What more can you expect? Darn it! Where are your new customers? Is this Internet marketing thingy all hogwash, only a cruel hoax, a costly scam?

    Nobody seems interested in your website or your business or what you have to offer. Sure, you have the gosh darned prettiest website in the world — you shelled out lots to make that happen! You have pages of content full of information about your products and, yet, your website fails to make sales. Where, then, have you gone wrong? Marketing your business online is critical for any business, small or big. Unless you tell the world about it, until you are found, how is anyone supposed to know?

    Targeted Leads Come From Marketing Your Business Online

    How you market online is key to filling your sales funnel with targeted leads that convert to great new customers. The Internet has not so much changed marketing as it has transformed the way we consume. As we learn to search and find what we want on the Internet — when we want it — we respond less and less to offline media. Therefore, anticipate eager buyers shopping for what you offer and, when they search, everywhere they look you are there. Ergo, it’s crucial that your business is found on the search engines; but, that’s more a factor of what they type than what you want them to type.

    Once you’re found by eager buyers searching for you — what then? Think about your own searches and buying patterns. Suppose you search for a four-slice toaster. Google, for example, presents a search result page with ten “organic” results. Each of these includes a headline of up to 60 bold characters followed by a description of up to 160 characters. Has that ever sold you then and there? Of course not! You start at the top, numero uno, and decide among the ten which to click and follow the link. Follow that link — whither? If it takes you to my homepage and you need to search again for four-slice toasters, how likely are you to continue and buy from me? Rich, rewarding and relevant content remains king. When I give you exactly what you expect after following my link, are you more or less likely to become my customer?

    Make Marketing Your Business Online Drop Dead Simple

    Once I’ve got you, targeted lead, on my site and you find what you’re looking to buy, how can I make it drop dead simple for you to buy from me? If you are confused, if you don’t instinctively know what to do next, if I don’t simply ask you to take that next step, what’s to keep you from simply slipping away? At this point, marketing your business online draws a play from the age old offline playbook. Conversion is a function of your Call-To-Action, plain and simple. Once you’ve found what you want and I make it simpler to follow my yellow brick road than wander off into the jungle, this is where great new customers are made.

    Marketing your business online is about four decisive factors:

    1. Targeted Leads
    2. Relevant Content
    3. Call-To-Action
    4. Conversion

    Marketing Your Business Online Is An Opportunity

    Once you know your buyer personae, it’s easy to give them what they want. Follow relevant, compelling content with a simple and clear request, whether that be call me, come in for a demonstration or sign-up for our newsletter. If marketing is about relationships and every relationship begins with a single conversation, then conversion is more about continuing a good conversation with a great new customer. Marketing your business online is about the opportunity for unlimited conversations.

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    Answer Marketing Your Business Online Question: 612-235-6060

    Call MDS Resource For Special Offer Now: 612-235-6060

  • Are You Marketing Your Business Online Unprofitably?

    Is Marketing Your Business Online Profitable?
    Is Marketing Your Business Online Profitable?

    In this world we live in today there are tremendous opportunities to market your business online. It can be very confusing to navigate this online world and make sound decisions that maximize the value of your marketing efforts. To help you solve these struggles, below are several ideas to take away and implement right away to bring you more success.

    Social Media Enhances Marketing Your Business Online

    Social media is all the rage lately, and for good reason. Today Facebook is the third largest nation in the world with 500 million users: China, India, Facebook then the United States. It’s one of the best places to expose your business. Facebook makes this easy through the creation of Facebook Pages where visitors looking for more information about your business can find you. Setting up your business Page is simple and can be finished in a matter of minutes.

    Twitter has created a massive audience that is quickly growing to 200 million users. It’s becoming one of the first sites people visit when they log onto the Internet. Not only are people reading other people’s messages for personal amusement, but they conduct searches to discover new businesses and new products.

    These are two of many different online media available for marketing your business online. This interaction with your customers will benefit your company by highlighting concerns where you can respond immediately. You can put out fires when they’re only smoking, before they grow into a real problem.

    Understand Your Customer To Solve Their Problems

    While ideas of creating the next Chia pet might seem like a good idea, they don’t solve anyone’s problems. The best way to grow your business is to focus on a niche audience and solve their real world problems. Once you have discovered their problems, you deliver products that are truly needed. Through social media in which those niches participate, time spent marketing your business online will return profit.

    Marketing Your Business Online Is A Story

    Your “story” is more than a buzz word when it comes to marketing your business online. Consumers are quick to ignore pitches and fake product reviews. They will listen intently to a story from a user and how they used a product to solve a problem. You know how good you are eyeball-to-eyeball with prospects — your story should be specific and related to directly to your prospect’s need. Online, too, this builds trust in people for you and your business. Build on your relationships with customers through your social media efforts.

    Online Marketing Demands You Listen Then Engage

    Listening to your customers’ conversations about your business and your competitors is extremely important. If customers talk about you in social media, no response to their requests and problems will adversely affect your business popularity. Customers demand to be heard more than ever! Listen carefully to what is said, then develop a sound response. Rushing to conclusion is never a good idea and further confuses the marketplace.

    There are many other ways you can market your business online effectively. These tips will help transform your marketing effort into something modern and effective. Interacting with customers has never been easier than online. Marketing online is far cheaper compared to traditional marketing media.

    Marketing Your Business Online Is Where Your Customers Are

    It is always best to go where the people are. Right now, eager buyers are shopping online for what you offer. They’re all online waiting to hear what your business has to say. They’re listening for your stories and eager to engage with you. What are you waiting for? Start marketing your business online today.

  • How Local Small Business Marketing Drove My Sales Through The Roof In The Dreariest Of Economies

    Local Small Business Marketing Drives Sales
    Local Small Business Marketing Drives Sales

    Is Local Small Business Marketing Right For You?

    The Internet has changed the way that the world does business. It really has changed everything. People no longer stop what they are doing to reach for the Yellow Pages when they need a service or product. They reach for their computer and this has changed everything.

    Has Local Small Business Slowed?

    Where once you might have succeeded advertising your local business in the local newspaper, now you need to get your business online with local small business marketing My business targets my local community — most of my customers come from a five mile radius. Year on year it’s been getting harder and harder to hit my sales targets. It seems like each year there are fewer good customers out there. Can you relate to my story?

    The reason for my struggles is likely the same as your struggles — I was not making the most of marketing my local small business online. It’s less about traditional offline media and all about the Internet now. How has the Internet has transformed local small business marketing? That is where eager buyers are looking for my products and services.

    Local Small Business Marketing Is On The Internet

    Since I started taking seriously what the Internet offers in terms of local small business marketing, my sales have literally shot through the roof. Where once I was struggling to make ends meet, now I’m struggling to cope with the avalanche of work I have coming in every single day — I need to add staff soon. There is no doubt in my mind that the Internet and its facility to put my local small business directly in front of eager buyers has changed my local small business for the better forever!

    Marketing To Local Buyers Grows Small Business

    I was taken completely by surprise that my business keeps growing, even throughout these current economic challenges. Not even this global recession has stopped my business from growing. My success is undoubtedly our change from traditional marketing methods to local small business marketing online.

    Local Business Profits From Eager Local Buyers

    I know that it might seem counter intuitive to use the Internet to connect with customers who are perhaps just a few miles from your door; but, look at the facts: The Internet is everywhere — in our phones, in our ipads and ipods, in our computers and in our cars and TV’s. More than 80% of Americans use the Internet regularly and more than 1 billion people each month search to buy locally.

    Get Onboard Local Small Business Marketing

    This Internet thing has changed the game of business by moving the goal posts closer for local small business. If you have a local business and you want to grow profitably in 2011 and beyond, wake up to these changes and get onboard. Local small business marketing is what you need to do right now.

  • 101 Ways To Profit From Marketing Your Business Online

    Profit By Marketing Your Business Online
    Profit By Marketing Your Business Online

    Is Marketing Your Business Online Viable?

    Are you looking for a real way to grow your business, get more leads and generate more sales? Let me say upfront, you can’t wrestle with your business and achieve a clear victory without marketing your business online. Don’t swat at me quite yet — I have my reasons which you’ll soon see.

    I’ve been an entrepreneur for over 10 years now and I have a lot of experience growing businesses. Throughout all the business growth, I’ve been testing each method to find the best ways to improve business. I discovered that marketing your business online is the most effective way to gain popularity and attract a flock of eager buyers shopping for what you offer. Although there are still offline techniques available for growing business, many of these methods are waning and can sink your bank account. Especially when your business is quite young, you usually can’t afford to use high cost promotion methods. At times like these, can you risk investing in advertising with questionable return?

    You Have Permission To Market Your Business Online

    One of the greatest offline marketing business turn-offs today, consumers no longer accept intrusion marketing. They are not waiting to be told what is available for purchase. Instead, think about your own habit. When you get the whim to acquire something new, are you more likely to Google for it or scan through Yellow Pages?

    Luckily, the Internet makes it possible for everybody, even those with tight budgets, to market their business online via websites, blogs, video, social media and social networks. Are you serious about serious business growth? Are increased sales and more of your best customers acquisitions that drive you through your business day? I suggest you consider marketing your business online. Perhaps the greatest thing about this is that it’s considerably less expensive to market your business online than ineffective traditional marketing ever was.

    You Can Afford Marketing Your Business Online

    Of course, nearly all business owners have a website. All by itself, how effective has your static online business card been for your business? Among the most effective online marketing strategies is participation in social media and social networks. I have been augmenting my website efforts with social media for over 5 years now and it’s been tremendously effective increasing awareness of my business brand.

    Where Marketing Your Business Online Takes Place

    Yes, there are at least 101 social media and social networks in which you can participate. Not all of them are equally effective for your business; and to participate in all of them will be prohibitively expensive. So, where to start? Where will it benefit your business most? Of the 101 possible, I recommend all businesses consider these three:

    • Linkedln — The world’s largest network of professionals;
    • Facebook — The 3rd largest “country” in the world; and
    • Twitter — Customers, vendors, partners & competitors discuss you here.

    Social Media Are Marketing Your Business Online

    Social media are effective precisely because they empower consumers to participate in business development. What better way to market your business online than to ask your market what it will buy? Once you anticipate for what eager buyers are shopping, place your content there where they will find it and follow it back to your door. Marketing your business online is that simple.