MDS Resource — Digital Ad Agency

Tag: yellow pages

  • 10 Internet Marketing For Small Business Ways To Attract Local Customers

    Easy Ways To Attract Local Customers

    The Facts About Consumer Internet Usage

    This trend continues to rise and Internet Marketing for small business must get on board with this — or perish.

    • Most Consumers search online for local products and services.
    • Approximately 35% of all Internet searches are for local things.
    • There are more than 250 Million searches on Google alone every single day!
    • Online marketing is predicted to be at least 15% of all media ad spending in 2013.

    Internet technology is GREAT … But, it has caused Problems for Some Local Businesses! Here’s why:

    1. Consumers are using online search instead of yellow pages and newspapers when looking for local products and services.
    2. Some businesses still spend thousands of dollars on ineffective traditional advertising methods.
    3. And, some businesses are not yet investing in online advertising and marketing. Are you?

    As a Result …

    • Business expenses continue to rise while profits decline.
    • Local Businesses are struggling to get new and repeat customers.
    • Great customers are buying from Local Businesses well placed online.

    Here Are 10 Ways Your Local Business Can Connect With Your Local Consumers

    1. Connect With Search Engine Visibility

      • You must work hard to gain better search engine positioning and rankings.
      • You must search engine optimize your website using on-the-page factors, making certain that your money phrases are in your content.
      • You must search engine optimize your website using off-the-page factors, persuading other sites to link back to you.
      • Claim, verify and optimize your Google Places listing
    2. Connect With Your Professional Website

      • All Effective Websites MUST Have:

        1. An organized and easily navigable layout
        2. Fresh, relevant and compelling content everywhere
        3. A strong Call-To-Action on every page
        4. An integrated lead capture system
    3. Connect With Email Marketing

      • Local Internet Marketing Money Is In Your LIST!

        1. Email marketing is cost-effective, automated and easy to deliver.
        2. Email marketing helps you build trust and credibility.
        3. Email marketing allows you to generate business on auto-pilot 24/7.
        4. Email marketing statistics are simple to track.
    4. Connect With Mobile Marketing

      • There are approximately 4 BILLION Mobile users worldwide!
      • By 2014, Mobile Internet usage is expected to exceed Desktop Internet usage!
      • Business websites must be Mobile optimized to accommodate Mobile Internet on-the-go users too rushed to squint, zoom and scroll.
      • Text message marketing promotes and connects with local audiences on the go.
    5. Connect With Social Media

      • Search engine optimization (SEO) is NOT enough! Hang Out With Your Customers and Prospects Online …

        1. Consumers spend many hours on social media sites every single day.
        2. Building relationships on sites like Facebook, Twitter, LinkedIn and YouTube is necessary for business.
        3. Social media markets are so big, Facebook is the 3rd largest country in the world!

          1. China
          2. India
          3. Facebook
          4. United States
    6. Connect With Video Marketing

      • Online Videos are HOT … Perhaps, Too HOT To Handle!

        1. Videos increase your visibility in search results and positioning.
        2. Online videos help you develop trust and expert status.
        3. Videos increase conversion rates, website traffic and are the single most powerfl small business advertising!
          cVideos run on auto-pilot and set you apart from your competitors
    7. Connect With Publish Online Content

      • The Internet Revolves Around CONTENT! Effective Website Optimization Multi-Purposes Content Everywhere

        1. Publish keyword rich articles and blog posts related to your industry.
        2. Publish keyword optimized press releases to attract media attention.
        3. Publish content to online directories to drive traffic back to your website.
    8. Connect With Reputation Management

      • Do You Know What People Say About Your Business Online? Local Search Optimization Relies On The Social Proof Of Reviews & Testimonials!

        1. Pay attention to what is being said about your business online.
        2. Promote positive online reviews & testimonials about your business.
        3. A bad online reputation can negatively impact your business.
        4. Respond promptly and handle all negative remarks quickly.
    9. Connect With Online Classified Ads

      • Effective Marketing Local Business Is All About Promoting Your Business Everywhere Local Customers Hang Out

        • Online Classified Ad sites are free or are very low cost.
        • Craigslist is one of the most popular online classified ad sites.
        • Optimize your ads with effective keywords to show up in search results.
        • Images in your ads make them more attractive to consumers.
    10. Connect With Paid Online Advertising

      • Successful Internet Marketing For Small Business Quickly Learns Its Best Market From Paid Advertising!

        1. Paid online advertising is effective at gaining more exposure quickly.
        2. Pay-Per-Click (PPC) is one of the most popular paid advertising methods.
        3. Google’s paid advertising platform is called AdWords.
        4. Facebook also has paid advertising to get in front of your best prospects.

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  • How Inbound Marketing Attracts New Sales Leads And You Give Them What They Want

    New Sales Leads Are Looking For You
    New Sales Leads Are Looking For You

    New sales leads, I am told, are the bane of small business today. Or, shall I say, there is a dearth of new sales leads everywhere struggling business looks. To what do we owe this sparsity? I talk with a lot of business owners. Lately, the two biggest problems I hear are too few targeted sales leads and poor return on advertising investments. Do either of these ring true with you?

    How Rare Are New Sales Leads?

    Was it always this way? Most business owners tell me, “No, in better times customers were plentiful.” Is this only a matter of good times versus bad times? They tell me that not too many years ago, new customers found them in the yellow pages and called for an appointment. New customers read a newspaper ad and came through their door ready to buy. New customers used to answer the telemarketer’s call eager to give up their credit card number. Really?

    Did The Internet Destroy New Sales Leads?

    Some bemoan the Internet. “The Internet is a scam!” they tell me. “There are so many hooligans out there selling Google salvation.” OK, now we’re getting somewhere. It’s true, Google is not in business to give you customers. Google is in business to make money and lots of money they are making. Their best customers, however, are not you and me, business owners, and not you and me, website owners. Google’s best customers are advertisers who pay Google to place their ads where eager shoppers will find them, click on them and see what they have to offer.

    Does Google Eat New Sales Leads?

    Why, then, is Google so large, so dominant and everywhere we look nowadays? They are in our smartphones. They are renting out commercial movies and competing with broadcast media. They are developing a driverless car. But, clearly, they started on the Internet and the Internet is the foundation on which they built this behemoth. Why? The Internet is where consumers have migrated. Yes, those consumers not flipping through yellow pages, those consumers not calling the classified ads, those consumers not answering their phones — those consumers are on the Internet. Eager shoppers are scouring the Internet to buy today’s whim. And they’re telling their friends and family what they found.

    New Sales Leads Respond To Inbound Marketing

    Inbound marketing takes advantage of the Internet and the sea of shoppers there. Anticipate eager shoppers searching for what you offer. Identify the best of these shoppers, identify that most interesting of your offering and place your virtual kiosk directly in their path. Instead of intruding into their lives shrieking “Buy me!” and “Give me money!” demonstrate to them what you have to help them. Offer your visitors some token of your expertise with no strings attached. Show them that, indeed, sometimes lunch is free. New sales leads like that.

    Can New Sales Leads Can Find You?

    Inbound marketing success is predicated on three things:

    1. Be found! Until you are found there is no chance new sales leads will come to you.
    2. Be found by enough people. It’s truly unlikely that you will sell all of your prospects today. Some will buy, some will not and others may buy another day.
    3. Be found by enough of the right people. At any given instant, some percent of the world is looking to purchase what you have to offer. Regardless the number, these are your prospects — nobody else. How likely are you to persuade a diaper shopper or diner looking for great Chinese food to open their wallets to you?

    New Sales Leads Are Looking For You

    Are new sales leads the bane of small business today? To what do we owe this sparsity? Many business owners say, “In better times customers were plentiful.” The problem is you are looking in the wrong places. Worse, your best prospects are looking for you and you’re nowhere they are looking. Inbound marketing attracts new sales leads and you can give them what they want.

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  • How To Get Great Customers With Online Marketing For Small Business And Search Engines

    Online Marketing For Small Business Creates Great Customers!
    Online Marketing For Small Business Creates Great Customers!

    OK, sure, if you’re big business like Wal Mart or Amazon the Internet is great. But, what do search engines have to do with online marketing for small business? In short, search engines are a tremendous opportunity to be found. How’s it working out for you in the Sunday newspaper classifieds? How many new customers found you in the yellow pages last month?

    Online Marketing For Small Business Works Locally

    Truth be told, right this minute, right here in the Twin Cities, eager buyers are searching for what you offer. Anticipate these eager buyers and you have the opportunity to stand up directly in front of each of them and tell them your great story. Once you identify the buyer personae of your greatest customers, what’s to stop you from stalking your perfect prospects? Isn’t creating great customers the best action you can take in growing your business? Is it possible to have too many great customers?

    Search Engines Help Online Marketing For Small Business

    Let’s look closely at typical search engine results to see what’s in it for you. For the sake of illustration, we’ll use Google. Sure, lately we’re seeing a lot of commercials about Bing, and certainly Facebook, too, has an impressive number of searches. Google recently reported four billion searches every day, one billion of which are seeking to buy locally. With two-thirds of all search engine searches, Google epitomizes the online search experience.

    Depending on your specific search phrase, the Google search results page may contain three different types of results:

    Paid Search And Online Marketing For Small Business

    Pay-per-click (PPC) advertising may appear above all other results and/or down the right side. First and foremost, know that these are paid advertisements. Every time somebody clicks on one of these ads, whoever placed the ad pays Google. From the time you sign up to the time you start seeing results can be as quick as a few hours. Paid advertising can quickly pull prospects, test landing pages and gauge the market.

    Local Business Results And Online Marketing For Small Business

    Have you noticed the maps? Unless you’re totally oblivious to the Internet and online search, these last two years of online marketing for small business are remarkable because of the local business results.

    Google and the other search engines realize that there is an enormous demand for local and neighborhood search results. Why? Because eager buyers are shopping and ready to buy; but, they’re not prepared to put a new house in a shopping cart and purchase it from Amazon. For many items consumers still insist on buying from a person. They still put the relationship before the deal. And that is great news for local business.

    Getting on the map is not a function of paid advertising. Nor is it simply a matter of having a great website. Local business results feature businesses that are remarkable in their community. First, they claimed their listing in the local directories, such as Google Places, Yahoo! Local, Yelp, etc. Second, these businesses made the effort to standardize their listings everywhere, including using the same local telephone number and spelling consistently. Third, customers find them remarkable enough to leave online reviews, endorsements and testimonials for local business. The search engines are gathering many public reviews into the local business results.

    Organic Results And Online Marketing For Small Business

    Last but not least are the well known organic results. They are called organic because they are the “natural” ordering of all web pages cataloged across the Internet. Although, different search engines rank and order web pages differently, the notions of credibility and trust and back link references from other websites are shared. Clearly, if your business is found on the first page of Google results, eager buyers searching for what you offer may click on your link. Also, the more eager buyers find your link the more likely your business is to sell. Although, many say organic results are “free,” do not forget that consumer searches vary and the search engines change their rules to appeal to searchers.

    SEO And Online Marketing For Small Business

    Search engine optimization (SEO) is the process of appealing to search engine algorithms in order to place high in their rankings. Effective online marketing for small business must consider SEO because each business must be found by buyers if they are to sell. Neither SEO nor marketing, however, is simply a matter of adding some ingredient to your website. If marketing is the relationship between a business and its marketplace, and every relationship begins with a single conversation, how many conversations with eager buyers do you want online?

    Online Marketing For Small Business Creates Great Customers!

    Is it possible to have too many great customers? Search engines are a tremendous opportunity to be found. Right this minute, right here in the Twin Cities, eager buyers are searching for what you offer. Is creating great customers your goal in online marketing for small business?

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  • How I Am Marketing Local Business Profitably By Anticipating Eager Buyers Shopping For What I Offer

    Great Customers Come From Marketing Local Business
    Great Customers Come From Marketing Local Business

    It’s no secret. Times are tough, job security is a thing of the past and there’s no free lunch. Never let it be said that you’re outdone and victimized by circumstances, right? You’re at the helm of a viable small business and you’re determined to make this work — er, determined to succeed! But, times have changed and marketing local business is not at all what it used to be. Nobody’s calling from the Sunday Classifieds or yellow pages. Few are answering telemarketing calls. Even you probably don’t open too much direct mail.

    Marketing Local Business Is More Than Internet

    Top it all with these young techies with their rocket science tales get-rich-quick on the Internet. Do you really believe that an award winning drop-dead beautiful website brings revenues in your door? Can it be true that simply appearing on Google Page One, whether pay-per-click or “free,” guarantees that online visitors will grease your palm? Where is common sense? You’re a consumer, too. Look at your own consumer behavior — do you buy from the first automaton that shows up on your phone or screen?

    Marketing Local Business In A Consumer Paradise

    What is the secret to marketing local business today? Whereas, ten years ago we still paid attention Sunday football commercials to see the latest features of the 2011 Chevy Malibu, today consumers don’t care to be told what’s available. The world is, indeed, your oyster. When you have a need, fill it. When you crave, seek satisfaction. When you are in pain, relieve yourself. The Internet is for consumers the universal mail order catalog. It is so easy to simply search for what you desire, shop it from thousands of vendors everywhere in the world and buy it when you are ready. This is a buyer’s world, a consumer’s paradise.

    Inbound Marketing Local Business Is Not Intrusive

    Inbound marketing local business is unlike any intrusion marketing. Render yourself findable and prepare to tell your story just like you do face-to-face:

    1. Anticipate eager buyers shopping for what you offer. This is the inescapable first and necessary step. Drop that silly idea that your market is everybody in the world. Your very best customer has a specific personality. Before they buy they have a problem. When you fully understand the problems you solve best, then you know very well those best prospects with whom you ought to speak. More to the point, now you know exactly how they are searching for their solution.

    Marketing Local Business Offers Solutions

    1. Put your company in front of them everywhere they look. One foot in front of the other — you learned that and toddled. Only after you fully understand how, what, where, when and why they are searching … only then can you know exactly where to stand to be seen. Offer them a sip of water to quench their thirst. Allow them to see for themselves that you have a solution to their problem. Be found by standing directly in front of your best prospects.

    Court Prospects While Marketing Local Business

    1. Court them, nurture them and never let them forget you. Once found, they have ample opportunity to get to know you. Marketing local business online makes you a publisher. Carve your best stories into the Internet. They will be there available to be heard forever. Although, you cannot know if you and a prospect met at the right time. You may not be a good fit for each other. They may not appreciate your business model. Respect them and allow them to get to know your company.

    Great Customers Come From Marketing Local Business

    It’s so easy online to facilitate the gathering of wonderful customers and prospects in your virtual place of business. Honor them and encourage them to openly discuss the solutions to real problems that you offer. When time is right the right prospect will step forward and convert into a great customer. Inbound marketing local business means that they found you, they partook of your hospitality and many of them like what they found enough to ask to buy from you.

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    Answer Your Marketing Local Business Question: 612-235-6060

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  • If You’re Marketing Your Business Online, You Can Double Your Leads & Triple Revenues In Ninety Days

    Marketing Your Business Online Increases Sales
    Marketing Your Business Online Increases Sales

    OK, admit it, marketing your business online or offline is not the most interesting topic, is it? Working with your best customer on a great job that turns out perfectly for all of you is interesting. Summer golf tournaments and family vacations in Cancun and your sister’s wedding are interesting. Marketing your business is not quite there, it’s usually something more of a chore than interesting. So, what are you doing here reading this?

    Is Marketing Your Business Online Or Offline Working?

    Are you sitting around waiting for new customers to walk in your front door handing you money? Is that plan working so poorly that you’re bored to tears with nothing else to do but read this blog post? O, I’m sure it’s not that bad. After all, you could be pestering your receptionist instead, telling her a better way to file last month’s bills. Instead, you’re here looking for answers, right?

    The Marketing Your Business Online Question

    Answers to what question? If nobody’s reading your yellow pages to find you and call you and come on in, where are all of the new customers finding where to go to buy? Well, the Internet is teeming with consumers young and old. Google statistics pronounce that there are over four billion searches conducted every single day. More than one billion of those daily searches are by eager buyers looking to buy something locally. When would you like to be introduced to some of them? Of course, Google is not the only game in town. Facebook membership is the third largest country in the world, behind only India and China. According to iStrategyLabs, the number of Americans age 55 and over using Facebook grew nearly 59% during 2010. Do you think any of them are going to buy what you offer?

    One Marketing Your Business Online Clue

    Let me give you one simple yet priceless clue that you can take away from here and implement all by yourself this afternoon. ComScore reported more than 175 million unique American viewers in October 2010 watching an average of over 900 minutes of online video. In 2009 Cisco predicted that by 2013 video will be 90% of all Internet traffic. Video is here, video is popular and video is boosting brands of everyday businesses just like yours. Don’t believe me? Google four words: ‘san diego trial attorney’ — how many trial attorneys do you think there are in San Diego? Look closely at the top two results. The first result was put online nearly five years ago, and the second nearly three years ago. The search engines recognize that Internet users want to watch videos. Video is everywhere: on our smart phones, in stores, on television and everywhere on the Internet.

    Marketing Your Business Online With Video Is Easy

    The most watched videos are not Super Bowl commercials. Video is ideal for marketing your business online, because online video can be simple, easy and inexpensive. If you can make a Powerpoint presentation, you can do a simple voiceover, add background music and convert that into a great video marketing piece. Affordable video cameras are everywhere, too. Plan to tell your story online just as you would eyeball-to-eyeball with your best customer. Tell us how you solve problems for real people and how that has changed their lives for the better. Every company has something fascinating, unique or funny that put into a video people will want to share. You do, too.

    Marketing Your Business Online Increases Sales

    See? Marketing your business online is an interesting topic, isn’t it? Make marketing your business more interesting than a chore. If you’d rather sit around waiting for new customers to hand you money, then you better start being found by eager buyers searching for what you offer. After all, you could be pestering your receptionist instead, remember? You can double your leads and triple revenues in ninety days by marketing your business online with video.

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    Answer Your Marketing Your Business Online Question: 612-235-6060

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  • If You Are Marketing Local Business You Can Double Your Best Sales In Ninety Days Or Less

    Free Publicity Marketing Local Business
    Free Publicity Marketing Local Business

    How does your business survive without local buyers shopping for what you offer? Marketing local business may seem daunting, that you’re at a big disadvantage to the big boys. You probably don’t have an online shopping cart and you create great customers eyeball-to-eyeball. Unlike international behemoths like Amazon and Target, you have a service area issue. Although, you’ll service buyers who travel hundreds of miles to you, your ideal customer lives within a 10 or 50 mile radius. Is this your business?

    You’ll be excited to hear that you’re not limited in the ways you can market yourself locally. Yes, I know, most business owners don’t specialize in marketing. This whole advertising thing has become a sinkhole for money you’d rather reinvest back into the business. After placing a few ads all over town, putting your company listing in the yellow pages and networking with your Chamber of Commerce and Lions Club, you’ve probably run out of advertising ideas. Times are tough, traditional advertising is more expensive and, near as you can tell, your return on advertising budget approaches zero. On top of everything else, Dorothy the yellow pages rep and Toto the local SEO geek are pestering you to get online, saying all you need is to be numero uno on Google and a million website visitors. That’s it — nothing more — right?

    Not.

    It’s true, as we learn to search and find what we want on the Internet – when we want it – we respond less and less to offline media. As consumers, we have definitely changed the ways we shop and buy. We no longer sit around waiting to be told what to buy and what’s available for purchase. Million dollar Super Bowl commercials are mere entertainment now, so why spend wheelbarrows of money on traditional and ineffective advertising? Get with the times, marketing local business benefits greatly from the following tips:

    Marketing Local Business Online

    Anticipate eager buyers shopping for you online and everywhere they look you are there. Remember yellow pages? Similarly on the Internet, there are directories that catalog local companies by location, by advertising and by customer reviews. These local online directories are quickly becoming popular resources for buyers to find local companies. Little to no cash gets your company listed in these directories. Advertise your company in as many locations as practical to gain maximum exposure. Google Places, Yahoo! Local, Bing Local, MerchantCircle and Yelp are but a smattering. There are also industry, thematic and cultural directories, too.

    Free Publicity Marketing Local Business

    It’s always vital to announce your business organization, activities and events to your community on a regular basis. This is more than simply telling everybody that you’re still in business. Survival and success are NOT the same thing. New products and services demonstrate that you’re interested in and responding to your customers’ evolving needs and desires. Your blog, Facebook, Twitter, MerchantCircle and even LinkedIn are great places to post your news. Press releases, news releases and media announcements are easier and cheaper done now than ever before. There are many sites online catering to your PR needs. When eager buyers see that you not only have what they’re searching for, but you also have an even newer model, they’ll likely tell their friends about you.

    Marketing Local Business Customers Love Coupons

    Consider the fact that people love to save money — don’t you, too? — coupons can create great customers. You don’t have to worry about complicated sales pitches, just offer them a discount for trying you out. Instead of direct mail or printing fliers, save yourself the distribution expense and publish coupons on the Internet. With billions of searches on the Internet every month, be creative and put your promotion everywhere your eager buyers are looking. Try mentioning a coupon in your blog post, experiment with QR codes people will scan with their smart phones and consider social media. Internet sites like Groupon, Foursquare, Gowalla, Yelp and MerchantCircle are only the tip of the iceberg. Get them in the door and you have the opportunity to create another great customer!

    Can your business survive with local buyers? Yes and marketing your local business online is easy and fun! You’re not limited in the ways you can market locally. By marketing local business effectively you can double your best sales in ninety days or less.

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    Answer Your Marketing Local Business Question: 612-235-6060

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  • Secrets Of Local Small Business Marketing – Funnel Eager Buyers Through Your Sales Funnel In Droves

    Diversify Local Small Business Marketing
    Diversify Local Small Business Marketing

    Local Small Business Marketing Thinks Big

    The first secret of local small business marketing is to not think like a small business. Have you ever wondered what it would be like if your brick and mortar business made you money even if none of your employees showed up for work and your door never even opened? Do you sometimes have nightmares of your company shutting down because your referral system dried up and blew away? If you answer yes to either of these questions, then you must consider the benefits of building an inbound marketing system to anticipate eager buyers shopping for what you offer and everywhere they look you are there. Instead of tossing and turning at night, with these cutting edge methods of marketing your local business you’ll sleep like a baby and your company will thrive. If the old saying “You can’t teach an old dog new tricks” applies to you, you may want to consider a total overhaul. Changing your marketing strategy can mean the difference between reaching new record sales highs or shutting down and filing for bankruptcy.

    Imagine for a moment marketing in a way that targets your best customer in her natural environment. Offer her valuable information that she’s already seeking for free. Imagine she’s so delighted by what you’ve given her that she returns time and again to pay you for what you do best. Sounds like a dream does it? Unfortunately for many businesses stuck in their ways, that is all successful business will ever be — a dream. Let’s face it, the profits of traditional marketing tactics — yellow pages, newspaper ads, telemarketing, etc. — are drying up and blowing away. Where did all of the customers go? Yes, the economy is dragging; but, we all know, consumers are still consuming. So, where did they go?

    Local Small Business Marketing Prospers Online

    The second secret of local small business marketing is to stake your claim on the Internet. Why the Internet you may be wondering? The Internet is where consumers gather to search, to buy and to share their experiences with other consumers. Web searchers are becoming more sophisticated everyday. Everyday, more and more people search the Internet to find and buy more and more. As we learn to search and find what we want on the Internet — when we want it — we respond less and less to offline media. Literally, billions of searches are conducted every singe month by eager buyers looking to purchase locally. More to the point, when was the last time you flipped through your yellow pages?

    Diversify Local Small Business Marketing

    The third secret of local small business marketing is to diversify your online promotional portfolio. Ten years ago, it was extraordinary simply to publish your online business card. Woo-hoo! You were on the Internet and everybody was so proud and excited and everybody told everybody that your business is on the Internet! Today, your online business card is a fossil. Nobody cares about your company, except you. What have you done for me lately?

    Promote your company on interactive social media sites like Facebook and YouTube. It’s no longer enough to trumpet your features and advantages to the world. As we learn to search and find what we want on the Internet we respond less and less to intrusive messages. I am a consumer and when I’m in the market for a new thing I will search for it. What’s in it for me? When I find your interesting product or service, I’m going to ask my online brothers and sisters about you. I’m going to check you out on LinkedIn; and then I’m going to do the same for your company. I’m likely to watch your and your competitors’s videos and read all of the articles I can find published online. How many fans Like your fan pages and Like your blog posts?

    Local Marketing Is Effective

    Are you still thinking like a small business? What if none of your employees showed up for work and your door never even opened? What if your nightmares came true and your business dried up and blew away? Inbound marketing anticipates eager buyers shopping for what you offer. Changing your marketing strategy can mean the difference between reaching new record sales highs or shutting down and filing for bankruptcy. Local small business marketing is effective online because it funnels eager buyers through your sales funnel in droves.

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  • WARNING: New Sales Leads Will Ignite Your Business Into A Bonfire Through Which You Cannot Sleep

    New Sales Leads Burn Brightly
    New Sales Leads Burn Brightly

    The Internet is the prime tool for generating new sales leads today. You may have heard this a million times before and ignored it, but I’m really serious. The old ways of getting sales leads flat out do not work anymore. There’s little spark left, far more smoke than flame. Honestly, how antiquated can the old ways be?

    Are New Sales Leads Scarce?

    How many new customers did you make last month due to yellow pages or telemarketing? Does anybody really watch commercials on Tivo? Although trade fairs are still viable for promoting interest in your booth visitors. Am I the only one questioning the quantity of quality leads trade shows produce? Perhaps, it’s best to use offline media as kindling for a new, hotter fire.

    A Multitude Of Quality Leads

    Really, the most effective way to get new sales leads today is on the Internet. Not all website visitors are online leads; and not all sales become customers. But, with billions — billions more than millions — of online page views every month, your sales can explode practically overnight. The trick is visibility, findability and conversion. These are the embers from which your bonfire will roar to life. You need to get your business seen by as many eager buyers as possible.

    Call New Sales Leads To Action

    That’s why the Internet is just so great! Honestly, how many people will actually read your yellow page or newspaper ad? How many eager buyers will stop by your booth at a trade show? Anticipate how eager buyers shopping for what you offer seek you online and what’s stopping you from being everywhere they look? For example, thousands of people are searching Google for your products and services every single day. You need to ask these visitors to stick around, to interact with you and call them to action. Which is easier seen, an open flame or the glimmer of an old reflection?

    Start A New Sales Leads Frenzy

    Internet marketing can be far, far cheaper than any traditional marketing. When some tactic disappoints you, simply change your message mid-campaign until you find that glorious log that really stokes a fire. Well, of course you want new sales leads! What are you going to do with great leads once you have them? After you give them free information, collect their email address and receive their permission to help them, you need to nurture these prospects and convert them to great customers.

    Fan the flames. Create a frenzy of eager buyers clamoring for your attention. Let new sales leads compete with each other to become your next greatest customer.

    New Sales Leads Burn Brightly

    The Internet is the location of new sales leads today. You’ve heard this million of times before. You ignored it. The old ways of getting sales leads have burned out, far more smoke than flame. If you want to party all the way to the bank, start an Internet fire with terrific customers. Let new sales leads dance around the online inferno you create together. Let them fan the social media flames and, together, you celebrate successful business with new sales leads.

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    Answer Your New Sales Leads Question: 612-235-6060

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  • How To Succeed At Online Marketing For Small Business With Any Realistic Budget

    Don't Ignore Online Marketing For Small Business
    Don't Ignore Online Marketing For Small Business

    Are you a small business owner? Do you want to see a lot more customers coming to you in 2011? Certainly, every business owner I’ve met answers these in the affirmative! What’s your plan to grow your business with great new customers?

    Clearly, every new customer is a function of new leads in your sales funnel — we know this as conversion. And, every new sales lead is a subset of the number of eager buyers shopping for what you offer who are exposed to your business — we know this as marketing. Admit it, the numbers of people exposed to your business depends on marketing strategy, tactics, advertising, etc. Times change and so has effectiveness of traditional marketing tactics and offline advertising. Whereas, telemarketing, yellow pages, newspaper ads and other previously effective tactics are seriously lame today, online marketing for small business produces more targeted sales leads everyday.

    Don’t Ignore Online Marketing For Small Business

    Most small business owners ignore online marketing, because they don’t understand how the Internet has dramatically changed consumers. Furthermore, many unwary businesses have been duped into costly schemes to fool Google and other search engines. Have you been duped into believing that #1 on Google first page or a million website visitors in a month are ends in themselves? How do they add to your bottom line? Here’s a clue: work both of them into a business plan, pass it on to your banker and ask for a business loan. Point is, show your banker a plan to get more targeted sales leads calling you on the phone and then they’ll talk money. Google itself and random website visitors do absolutely nothing to grow your business.

    Fortunately for you, this Internet thingy has totally changed the way we consume! No longer flipping through yellow pages or browsing the Sunday Trib classifieds, eager buyers shopping for what you offer are on the Internet right this second searching for you. Every time they search they receive a search results page. If you’re not on that page, they will buy from somebody else. Online marketing for small business has one goal: everywhere they search they find you there.

    Affordable Online Marketing For Small Business

    Fact is, effectively marketing your business is now possible with any realistic budget:

    • Email marketing has long been the favorite of Internet marketers, perhaps because it’s the online equivalent to direct marketing. Done right, instead of intruding in the Inbox, you ask and they grant you permission to nurture them and keep them informed with current and relevant information. Keeping permission marketing foremost in your mind, think of events, specials and successes that you’d appreciate knowing about your favorite vendors. Your customers and prospects will appreciate the same about you.
    • Online articles are another great way to increase awareness of you, your business and, especially, those special things you do that benefit your customers. Do you remember fondly thumbing through a magazine, reading interesting articles and clipping some articles so you can refer back to them later? The Internet is several magnitudes greater than any paper magazine. This very minute somebody is reading an article about your product and service and today she’ll bookmark it and maybe tell her friends about it. Have you ever tried to find a article in a magazine you threw out a long time ago? That won’t happen online, because it’s always available to be found, 24/7, 365 days a year.
    • Social media is all about family, friends and vacation pictures — right? No. It, too, can be tremendously effective in putting your business in front of eager buyers. Facebook membership alone is the third largest country in the world: China, India, Facebook, USA … In 2010 it’s been reported that the largest growing Facebook demographic is middle aged women. Again, keep in mind how online marketing for small business is primarily about developing relationships with your marketplace. What better way to start a conversation with a new prospect than at a huge party? Facebook, for example, is a neverending party of friends, family and coworkers, and they’re all talking about what’s on their minds. Strike a positive chord with just one, and they’ll tell somebody about you, and on and on.

    Follow Online Marketing For Small Business To Success

    Online marketing is about branding. The more people recognize your personal name, your business name and your place in the community, the more likely that one of them converts into a customer. Notice how we haven’t mentioned traditional advertising agencies and TV commercial production crews — the prohibitive prices of traditional marketing simply are not necessary online. It’s more about leaving thousands and thousands of bread crumbs from your business throughout the Internet. Whenever some eager buyer happens on one crumb while shopping for what you offer, Hansel and Gretel will follow the trail to your door. Like all marketing, the only goal of online marketing for small business is to create customers.

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  • Give Me Ninety Days And You Will Be Successfully Marketing Local Business Throughout The Twin Cities

    Marketing Local Business Has Changed
    Marketing Local Business Has Changed

    Marketing local business is not as simple today as it was in the past. A long time ago, it seems marketers promoted local business by putting ads in the yellow pages and buying ad space in the local newspaper. Business has gotten very hard in The Twin Cities. Eager buyers no longer look at the newspaper ads to shop for products and services. Today most consumers start by doing an Internet search before they buy. What will happen when you anticipate eager buyers shopping for what you offer? Knowing what they type into the search box, what’s keeping you from appearing everywhere they look?

    Marketing Local Business Online

    Take roofing for example. Drop by Google.com and search for the following:

    • twin cities roofing
    • minneapolis roofing
    • saint paul roofing

    As I write this, the search engine results pages all show one thing in common: that gorgeous map! Local business results are your key to marketing local business successfully.

    There are three sections to each Google search results page:

    1. Pay-per-click advertisements at the top and down the right side;
    2. Local business results and that gorgeous map above the fold; and
    3. Organic or natural search results everywhere else.

    So, each roofing company has at least three (3) chances to show on each page. And, take note, this is only Google! We’re not looking at Yahoo!, Bing, Facebook or any other search results. Is Your Website Marketing Local Business?

    Consider your own company website. You may have paid big bucks to publish your online business card — did you? Did you pay for pretty? Or, did you intend to pay to produce more customers? How many new customers did you get last month because of your pretty website? What is your return on that investment?

    What about your website content? Is it relevant to your visitors? Is it compelling them to take action and buy from you once they’re on your pages? What would persuade you to buy from you? Are you calling them to action on each page? If you don’t ask them to call you, what do you expect them to do? Not calling you, not buying from you and going away may be exactly the message they’re getting from you.

    As a local business, what are you doing to make sure that eager local buyers know that you exist? How would you find your company if you didn’t know about it? Remember that cool map? Google will only place you in the local business results after they recognize that your business is local to that search. What is your service area? As a Minneapolis roofer, how interested are you in Duluth business? Or, business in Fort Lauderdale? The best marketing local business strategy pulls customers directly from your local community. Even if business thousands of miles away can be good, won’t local business be better?

    Marketing Local Business Has Changed

    Marketing local business online is not that different from marketing offline. Eager buyers want to taste, hear, smell and feel your products and services. Give them a great reason to walk through your front door and they’ll come to check you out. There are rating and review sites providing places for your customers to express their feelings about your business. Claim your business listing on social rating and review sites like Google Places, MerchantCircle, Yelp, Angie’s List, etc. With half a reason to stand up in public and tell the world about your remarkable work, many customers will do just that.

    How much of that do you want?

    Community involvement will certainly build your brand quickly. The more your neighbors talk about your business, the sooner marketing local business brings them to you. Marketing local business is different today than in the past. Today most consumers start by doing an Internet search before they buy. Anticipate eager buyers shopping for what you offer and, of a sudden, everywhere they look you are there. In fact, marketing local business online is different: it is effective.

    Marketing Local Business 90 Day Challenge

    Give me ninety days and you will be successfully marketing local business throughout the Twin Cities.