MDS Resource — Digital Ad Agency

Tag: telemarketing

How I Am Marketing Local Business Profitably By Anticipating Eager Buyers Shopping For What I Offer
Great Customers Come From Marketing Local Business
It’s no secret. Times are tough, job security is a thing of the past and there’s no free lunch. Never let it be said that you’re outdone and victimized by circumstances, right? You’re at the helm of a viable small business and you’re determined to make this work — er, determined to succeed! But, times have changed and marketing local business is not at all what it used to be. Nobody’s calling from the Sunday Classifieds or yellow pages. Few are answering telemarketing calls. Even you probably don’t open too much direct mail.
Marketing Local Business Is More Than Internet
Top it all with these young techies with their rocket science tales get-rich-quick on the Internet. Do you really believe that an award winning drop-dead beautiful website brings revenues in your door? Can it be true that simply appearing on Google Page One, whether pay-per-click or “free,” guarantees that online visitors will grease your palm? Where is common sense? You’re a consumer, too. Look at your own consumer behavior — do you buy from the first automaton that shows up on your phone or screen?
Marketing Local Business In A Consumer Paradise
What is the secret to marketing local business today? Whereas, ten years ago we still paid attention Sunday football commercials to see the latest features of the 2011 Chevy Malibu, today consumers don’t care to be told what’s available. The world is, indeed, your oyster. When you have a need, fill it. When you crave, seek satisfaction. When you are in pain, relieve yourself. The Internet is for consumers the universal mail order catalog. It is so easy to simply search for what you desire, shop it from thousands of vendors everywhere in the world and buy it when you are ready. This is a buyer’s world, a consumer’s paradise.
Inbound Marketing Local Business Is Not Intrusive
Inbound marketing local business is unlike any intrusion marketing. Render yourself findable and prepare to tell your story just like you do face-to-face:
1. Anticipate eager buyers shopping for what you offer. This is the inescapable first and necessary step. Drop that silly idea that your market is everybody in the world. Your very best customer has a specific personality. Before they buy they have a problem. When you fully understand the problems you solve best, then you know very well those best prospects with whom you ought to speak. More to the point, now you know exactly how they are searching for their solution.
Marketing Local Business Offers Solutions
1. Put your company in front of them everywhere they look. One foot in front of the other — you learned that and toddled. Only after you fully understand how, what, where, when and why they are searching … only then can you know exactly where to stand to be seen. Offer them a sip of water to quench their thirst. Allow them to see for themselves that you have a solution to their problem. Be found by standing directly in front of your best prospects.
Court Prospects While Marketing Local Business
1. Court them, nurture them and never let them forget you. Once found, they have ample opportunity to get to know you. Marketing local business online makes you a publisher. Carve your best stories into the Internet. They will be there available to be heard forever. Although, you cannot know if you and a prospect met at the right time. You may not be a good fit for each other. They may not appreciate your business model. Respect them and allow them to get to know your company.
Great Customers Come From Marketing Local Business
It’s so easy online to facilitate the gathering of wonderful customers and prospects in your virtual place of business. Honor them and encourage them to openly discuss the solutions to real problems that you offer. When time is right the right prospect will step forward and convert into a great customer. Inbound marketing local business means that they found you, they partook of your hospitality and many of them like what they found enough to ask to buy from you.
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Answer Your Marketing Local Business Question: 612-235-6060
13 February 2011
Secrets Of Local Small Business Marketing – Funnel Eager Buyers Through Your Sales Funnel In Droves
Diversify Local Small Business Marketing
Local Small Business Marketing Thinks Big
The first secret of local small business marketing is to not think like a small business. Have you ever wondered what it would be like if your brick and mortar business made you money even if none of your employees showed up for work and your door never even opened? Do you sometimes have nightmares of your company shutting down because your referral system dried up and blew away? If you answer yes to either of these questions, then you must consider the benefits of building an inbound marketing system to anticipate eager buyers shopping for what you offer and everywhere they look you are there. Instead of tossing and turning at night, with these cutting edge methods of marketing your local business you’ll sleep like a baby and your company will thrive. If the old saying “You can’t teach an old dog new tricks” applies to you, you may want to consider a total overhaul. Changing your marketing strategy can mean the difference between reaching new record sales highs or shutting down and filing for bankruptcy.
Imagine for a moment marketing in a way that targets your best customer in her natural environment. Offer her valuable information that she’s already seeking for free. Imagine she’s so delighted by what you’ve given her that she returns time and again to pay you for what you do best. Sounds like a dream does it? Unfortunately for many businesses stuck in their ways, that is all successful business will ever be — a dream. Let’s face it, the profits of traditional marketing tactics — yellow pages, newspaper ads, telemarketing, etc. — are drying up and blowing away. Where did all of the customers go? Yes, the economy is dragging; but, we all know, consumers are still consuming. So, where did they go?
Local Small Business Marketing Prospers Online
The second secret of local small business marketing is to stake your claim on the Internet. Why the Internet you may be wondering? The Internet is where consumers gather to search, to buy and to share their experiences with other consumers. Web searchers are becoming more sophisticated everyday. Everyday, more and more people search the Internet to find and buy more and more. As we learn to search and find what we want on the Internet — when we want it — we respond less and less to offline media. Literally, billions of searches are conducted every singe month by eager buyers looking to purchase locally. More to the point, when was the last time you flipped through your yellow pages?
Diversify Local Small Business Marketing
The third secret of local small business marketing is to diversify your online promotional portfolio. Ten years ago, it was extraordinary simply to publish your online business card. Woo-hoo! You were on the Internet and everybody was so proud and excited and everybody told everybody that your business is on the Internet! Today, your online business card is a fossil. Nobody cares about your company, except you. What have you done for me lately?
Promote your company on interactive social media sites like Facebook and YouTube. It’s no longer enough to trumpet your features and advantages to the world. As we learn to search and find what we want on the Internet we respond less and less to intrusive messages. I am a consumer and when I’m in the market for a new thing I will search for it. What’s in it for me? When I find your interesting product or service, I’m going to ask my online brothers and sisters about you. I’m going to check you out on LinkedIn; and then I’m going to do the same for your company. I’m likely to watch your and your competitors’s videos and read all of the articles I can find published online. How many fans Like your fan pages and Like your blog posts?
Local Marketing Is Effective
Are you still thinking like a small business? What if none of your employees showed up for work and your door never even opened? What if your nightmares came true and your business dried up and blew away? Inbound marketing anticipates eager buyers shopping for what you offer. Changing your marketing strategy can mean the difference between reaching new record sales highs or shutting down and filing for bankruptcy. Local small business marketing is effective online because it funnels eager buyers through your sales funnel in droves.
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Answer Local Small Business Marketing Question: 612-235-6060
18 January 2011
WARNING: New Sales Leads Will Ignite Your Business Into A Bonfire Through Which You Cannot Sleep
New Sales Leads Burn Brightly
The Internet is the prime tool for generating new sales leads today. You may have heard this a million times before and ignored it, but I’m really serious. The old ways of getting sales leads flat out do not work anymore. There’s little spark left, far more smoke than flame. Honestly, how antiquated can the old ways be?
Are New Sales Leads Scarce?
How many new customers did you make last month due to yellow pages or telemarketing? Does anybody really watch commercials on Tivo? Although trade fairs are still viable for promoting interest in your booth visitors. Am I the only one questioning the quantity of quality leads trade shows produce? Perhaps, it’s best to use offline media as kindling for a new, hotter fire.
A Multitude Of Quality Leads
Really, the most effective way to get new sales leads today is on the Internet. Not all website visitors are online leads; and not all sales become customers. But, with billions — billions more than millions — of online page views every month, your sales can explode practically overnight. The trick is visibility, findability and conversion. These are the embers from which your bonfire will roar to life. You need to get your business seen by as many eager buyers as possible.
Call New Sales Leads To Action
That’s why the Internet is just so great! Honestly, how many people will actually read your yellow page or newspaper ad? How many eager buyers will stop by your booth at a trade show? Anticipate how eager buyers shopping for what you offer seek you online and what’s stopping you from being everywhere they look? For example, thousands of people are searching Google for your products and services every single day. You need to ask these visitors to stick around, to interact with you and call them to action. Which is easier seen, an open flame or the glimmer of an old reflection?
Start A New Sales Leads Frenzy
Internet marketing can be far, far cheaper than any traditional marketing. When some tactic disappoints you, simply change your message mid-campaign until you find that glorious log that really stokes a fire. Well, of course you want new sales leads! What are you going to do with great leads once you have them? After you give them free information, collect their email address and receive their permission to help them, you need to nurture these prospects and convert them to great customers.
Fan the flames. Create a frenzy of eager buyers clamoring for your attention. Let new sales leads compete with each other to become your next greatest customer.
New Sales Leads Burn Brightly
The Internet is the location of new sales leads today. You’ve heard this million of times before. You ignored it. The old ways of getting sales leads have burned out, far more smoke than flame. If you want to party all the way to the bank, start an Internet fire with terrific customers. Let new sales leads dance around the online inferno you create together. Let them fan the social media flames and, together, you celebrate successful business with new sales leads.
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Answer Your New Sales Leads Question: 612-235-6060
12 January 2011
How To Succeed At Online Marketing For Small Business With Any Realistic Budget
Don't Ignore Online Marketing For Small Business
Are you a small business owner? Do you want to see a lot more customers coming to you in 2011? Certainly, every business owner I’ve met answers these in the affirmative! What’s your plan to grow your business with great new customers?
Clearly, every new customer is a function of new leads in your sales funnel — we know this as conversion. And, every new sales lead is a subset of the number of eager buyers shopping for what you offer who are exposed to your business — we know this as marketing. Admit it, the numbers of people exposed to your business depends on marketing strategy, tactics, advertising, etc. Times change and so has effectiveness of traditional marketing tactics and offline advertising. Whereas, telemarketing, yellow pages, newspaper ads and other previously effective tactics are seriously lame today, online marketing for small business produces more targeted sales leads everyday.
Don’t Ignore Online Marketing For Small Business
Most small business owners ignore online marketing, because they don’t understand how the Internet has dramatically changed consumers. Furthermore, many unwary businesses have been duped into costly schemes to fool Google and other search engines. Have you been duped into believing that #1 on Google first page or a million website visitors in a month are ends in themselves? How do they add to your bottom line? Here’s a clue: work both of them into a business plan, pass it on to your banker and ask for a business loan. Point is, show your banker a plan to get more targeted sales leads calling you on the phone and then they’ll talk money. Google itself and random website visitors do absolutely nothing to grow your business.
Fortunately for you, this Internet thingy has totally changed the way we consume! No longer flipping through yellow pages or browsing the Sunday Trib classifieds, eager buyers shopping for what you offer are on the Internet right this second searching for you. Every time they search they receive a search results page. If you’re not on that page, they will buy from somebody else. Online marketing for small business has one goal: everywhere they search they find you there.
Affordable Online Marketing For Small Business
Fact is, effectively marketing your business is now possible with any realistic budget:
- Email marketing has long been the favorite of Internet marketers, perhaps because it’s the online equivalent to direct marketing. Done right, instead of intruding in the Inbox, you ask and they grant you permission to nurture them and keep them informed with current and relevant information. Keeping permission marketing foremost in your mind, think of events, specials and successes that you’d appreciate knowing about your favorite vendors. Your customers and prospects will appreciate the same about you.
- Online articles are another great way to increase awareness of you, your business and, especially, those special things you do that benefit your customers. Do you remember fondly thumbing through a magazine, reading interesting articles and clipping some articles so you can refer back to them later? The Internet is several magnitudes greater than any paper magazine. This very minute somebody is reading an article about your product and service and today she’ll bookmark it and maybe tell her friends about it. Have you ever tried to find a article in a magazine you threw out a long time ago? That won’t happen online, because it’s always available to be found, 24/7, 365 days a year.
- Social media is all about family, friends and vacation pictures — right? No. It, too, can be tremendously effective in putting your business in front of eager buyers. Facebook membership alone is the third largest country in the world: China, India, Facebook, USA … In 2010 it’s been reported that the largest growing Facebook demographic is middle aged women. Again, keep in mind how online marketing for small business is primarily about developing relationships with your marketplace. What better way to start a conversation with a new prospect than at a huge party? Facebook, for example, is a neverending party of friends, family and coworkers, and they’re all talking about what’s on their minds. Strike a positive chord with just one, and they’ll tell somebody about you, and on and on.
Follow Online Marketing For Small Business To Success
Online marketing is about branding. The more people recognize your personal name, your business name and your place in the community, the more likely that one of them converts into a customer. Notice how we haven’t mentioned traditional advertising agencies and TV commercial production crews — the prohibitive prices of traditional marketing simply are not necessary online. It’s more about leaving thousands and thousands of bread crumbs from your business throughout the Internet. Whenever some eager buyer happens on one crumb while shopping for what you offer, Hansel and Gretel will follow the trail to your door. Like all marketing, the only goal of online marketing for small business is to create customers.
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Answer Your Online Marketing For Small Business Question: 612-235-6060
9 January 2011
Millions Now Attract New Sales Leads That Instantly Convert Into High Quality And Repeat Business
New Sales Leads Convert Into Repeat Business
Why are new sales leads getting to be increasingly rare for so many businesses in America today? If you have a small to medium sized business, don’t you know exactly what I mean? Its not that you’re doing anything wrong to complain that new sales leads are getting harder and harder to find. It’s partly the economic situation that we find ourselves immersed in.
New Sales Leads Succeed
We’re all suffering in similar ways. Everyday you open up the news paper, turn on the radio and TV only to find that yet another company has gone bust. There is no doubt that this global recession has really taken its toll on small business. If you were to ask them, most business owners would tell you that the one thing that they long for right now is a reliable source of new sales leads that convert into high quality repeat business. This source of new sales leads would make the difference between thriving and going under.
Many businesses are failing today. Yet some small businesses are surviving, even growing, in the middle of our current financial crisis. The difference is new sales leads and today great leads are found online. The Internet is a goldmine for new sales leads. No matter whether you are looking for local, national or international leads, look for sales leads online.
New Sales Leads Are Online
Almost every American has access to the Internet these days — whether it be online through a standard computer or through their cell phone. The Internet will soon be the only method anyone in the US uses to find business products and services. In order to secure for your business new sales leads that convert into repeat business, you need to learn how to use the Internet for effective marketing purposes. Failure to utilize the Internet in this way will result in losing out on all of those new sales leads your business so badly need.
The bottom line is that all of those customers are still out here. They’re everywhere. They’re just not thumbing through Yellow Pages, not answering telemarketing calls and not responding to newspaper ads. Eager buyers are shopping on the Internet for what you offer. If they don’t find you, they will buy elsewhere.
Eager Buyers Are New Sales Leads
Consumers are using different sources to find the products and services that they need. Anticipate your buyers, where they shop, what they type into search engines, which websites and social media they frequent — anticipate eager buyers and everywhere they look you will be there. Once you position your business directly in front of all of your best customers you are found. Otherwise, you’re going to continue to hemorrhage customers and revenue and success.
New Sales Leads Will Buy From Somebody
Remember, too, that these eager buyers searching online for the products and services that they need will find businesses with which to consummate business. The question is, Are you happy allowing your competition to profit from your new sales leads? Your best customers are having their needs met. Every day you are not marketing yourself online, you are losing out on the opportunity to convert these leads to your customers. In effect, you are allowing your competition to grow.
New sales leads are the seeds of serious business growth.
25 December 2010
For Overwhelmed Business Owners: How Online Marketing For Small Business Gives You Breathing Room
Room To Breathe Online Marketing For Small Business
Online marketing for small business owners can be somewhat tricky, but, if done successfully, it can make running a small business simpler. Online marketing can make a small business successful while, at the same time, allow a small business owner an easier time running her business. So, how does online marketing for small business really help business? Does it really make things easier for small business, or simply simpler?
Online Marketing For Small Business Or Fail
Well, let me put it this way, small business needs to be aggressively marketed, no matter what, or the competition will eat it alive. If your business is not marketed properly, it will fail — plain and simple. As it is, the never ending race for new business is exhausting and consumes the bulk of my time. I love courting great prospects and the challenge to convert them into great customers. What’s better than bringing a great customer into your family? How can small business get any better than growing your family of great customers?
So, why should a small business be marketed online as opposed to marketed elsewhere? Let me show you several reasons:
First of all, marketing online gives small business owners a greater sense of control over where and to whom the business is marketed. To whom ought you to market your business? Understand your two or three best customers intimately and coalesce that intimacy into buyer personae. Focus on your buyer personae. If you’re not selling Pampers or used cars, do not market to Pampers and used car buyers. Online marketing is much better than traditional marketing for laser focus on target markets.
Focus On Online Marketing For Small Business
If your business sells rare antiques, you don’t want teenagers to be the majority of people seeing your advertisements. With online marketing, a business owner easily chooses on which online media to market her business. She can monitor the demographic viewing her website to help determine whether or not that online media is where she wants her business advertised. Marketing to the right demographic is one of the most important factors in generating sales, because targeted leads are more readily closed. This is accomplished most easily marketing small business online.
Furthermore, online marketing for small business makes growing business easier because online media are more readily changed. They don’t need to be as on top of marketing strategies as they needed to be when they ran ads in print or some other offline media. Have you ever tried to change the color palette on a billboard? How quickly can you change from black-and-white to color Yellow Pages spread?
What does this mean? Well, I’m not saying that a business owner won’t have to monitor her marketing strategies closely. Whether they are online or off, one size never fits all. Some techniques will work and others don’t. Some strategies may work today and no longer work next year.
Measure Online Marketing For Small Business
Nevertheless, it’s far easier to monitor effectiveness online, and easier to test multiple alternatives simultaneously. With a simple click of a button, the small business owner can see how many websites visitors she’s attracting from particular advertisements.
More to the point, it’s easier than ever to gather metrics and measure crazy stuff like visitors to leads to sales ratios. How profitable is your Yellow Pages campaign? Traditional offline marketing cannot provide clear cause and effect metrics. It’s exceedingly difficult to monitor how much interest in a business is being generated from TV commercials, newspaper ads and telemarketing calls. Online, these statistics are readily monitored.
Online Marketing For Small Business Is Smart
Overall, online marketing for small business is just plain smart! Making the small business owner’s life much simpler is perhaps the single greatest benefit of online marketing.
22 December 2010
Are You Pitifully Marketing Local Business? Lessons To Turnaround Local Business Marketing
Marketing Local Business Turnaround Lessons
Marketing Local Business Effectively Succeeds
All small businesses catering to the real world ought to get started by focusing within a local area on a small niche market. There is a continuous demand around the world for effective strategies for marketing local business to the community. Regardless of this large number of businesses searching for ways to market within their local area, most end up failing. Why is this happening? How is it that so many well intentioned business people fail marketing their local business?
Are these indications that local business marketing is not effective? Is it because business people, although qualified professionals, are not capable of carrying out local marketing tasks successfully? Local marketing is really about establishing your business presence within a specific area, getting eager buyers shopping for what you offer to recognize and respect your brand. Traditionally, there have been numerous ways to market locally, such as radio and TV advertising, telemarketing and print advertising including magazines, newspapers and Yellow Pages. With the advent of the Internet, however, traditional marketing is waning in effectiveness because consumers no longer respond to intrusive advertising.
Even though all of these methods continue to be effective to a smaller degree, we have found it much more affordable and effective to advertise our local business online. Marketing local business online is a broad topic comprised of different strategies. Yes, everybody today has a website. Regardless how pretty your website looks, the true tests of effectiveness are the number and quality of the leads your website produces. How many eager buyers shopping for what you offer contacted you last month because of your website?
Start Marketing Local Business To Nurture Prospects
For starters, not every visitor to your website is immediately prepared to buy. Email marketing targeted at local businesses is a good way for people to continue learning about your business. Social media marketing is also powerful at promoting your brand in your community. Individuals more closely relate to businesses within their community than from dissimilar geographical locations. Additionally, we are a very visual culture and video is a fantastic way to tell your local business story to a local audience. Becoming familiar with these facts helps you to take advantage of and use the strength of marketing local business online.
Search engine marketing is also readily directed at specific geographic areas and regions. Considering the simplicity of this strategy, in addition to effectiveness and affordability, it is the first I recommend that you consider implementing these days. Pay-Per-Click advertising is also readily directed geographically, but due to cost you need to allocate additional marketing budget. Last but not least, increase your website traffic with effective search engine optimization and basic back-linking techniques. SEO is really about publishing the rich, relevant and rewarding content search engine users seek. Back links are testimonials elsewhere on the Internet endorsing your local business by putting a link to your website on their website.
Many people question the effectiveness of search engine optimization for local business marketing. Basically, anticipating the key words and phrases that eager buyers type into the search engines allows you to be found wherever they look. Google facilitates this through Local Business Results and Google Places. Yahoo! and Bing are also eager to provide local business results because all search engines recognize that millions of eager buyers are searching to buy locally.
Marketing Local Business Speaks To Your Community
Marketing your local business is essential if you want any new business from your community. When you fully understand and implement some of these techniques, then your local business will profit from local customers. Every business is different and one size never fits all. Try these techniques marketing local business online and determine which combination best profits your business. Besides that, understanding the strategies and options available enable you to plan effective local marketing that best benefits your local business.
19 December 2010