MDS Resource — Digital Ad Agency

Tag: sales leads

  • How To Succeed At Online Marketing For Small Business With Any Realistic Budget

    Don't Ignore Online Marketing For Small Business
    Don't Ignore Online Marketing For Small Business

    Are you a small business owner? Do you want to see a lot more customers coming to you in 2011? Certainly, every business owner I’ve met answers these in the affirmative! What’s your plan to grow your business with great new customers?

    Clearly, every new customer is a function of new leads in your sales funnel — we know this as conversion. And, every new sales lead is a subset of the number of eager buyers shopping for what you offer who are exposed to your business — we know this as marketing. Admit it, the numbers of people exposed to your business depends on marketing strategy, tactics, advertising, etc. Times change and so has effectiveness of traditional marketing tactics and offline advertising. Whereas, telemarketing, yellow pages, newspaper ads and other previously effective tactics are seriously lame today, online marketing for small business produces more targeted sales leads everyday.

    Don’t Ignore Online Marketing For Small Business

    Most small business owners ignore online marketing, because they don’t understand how the Internet has dramatically changed consumers. Furthermore, many unwary businesses have been duped into costly schemes to fool Google and other search engines. Have you been duped into believing that #1 on Google first page or a million website visitors in a month are ends in themselves? How do they add to your bottom line? Here’s a clue: work both of them into a business plan, pass it on to your banker and ask for a business loan. Point is, show your banker a plan to get more targeted sales leads calling you on the phone and then they’ll talk money. Google itself and random website visitors do absolutely nothing to grow your business.

    Fortunately for you, this Internet thingy has totally changed the way we consume! No longer flipping through yellow pages or browsing the Sunday Trib classifieds, eager buyers shopping for what you offer are on the Internet right this second searching for you. Every time they search they receive a search results page. If you’re not on that page, they will buy from somebody else. Online marketing for small business has one goal: everywhere they search they find you there.

    Affordable Online Marketing For Small Business

    Fact is, effectively marketing your business is now possible with any realistic budget:

    • Email marketing has long been the favorite of Internet marketers, perhaps because it’s the online equivalent to direct marketing. Done right, instead of intruding in the Inbox, you ask and they grant you permission to nurture them and keep them informed with current and relevant information. Keeping permission marketing foremost in your mind, think of events, specials and successes that you’d appreciate knowing about your favorite vendors. Your customers and prospects will appreciate the same about you.
    • Online articles are another great way to increase awareness of you, your business and, especially, those special things you do that benefit your customers. Do you remember fondly thumbing through a magazine, reading interesting articles and clipping some articles so you can refer back to them later? The Internet is several magnitudes greater than any paper magazine. This very minute somebody is reading an article about your product and service and today she’ll bookmark it and maybe tell her friends about it. Have you ever tried to find a article in a magazine you threw out a long time ago? That won’t happen online, because it’s always available to be found, 24/7, 365 days a year.
    • Social media is all about family, friends and vacation pictures — right? No. It, too, can be tremendously effective in putting your business in front of eager buyers. Facebook membership alone is the third largest country in the world: China, India, Facebook, USA … In 2010 it’s been reported that the largest growing Facebook demographic is middle aged women. Again, keep in mind how online marketing for small business is primarily about developing relationships with your marketplace. What better way to start a conversation with a new prospect than at a huge party? Facebook, for example, is a neverending party of friends, family and coworkers, and they’re all talking about what’s on their minds. Strike a positive chord with just one, and they’ll tell somebody about you, and on and on.

    Follow Online Marketing For Small Business To Success

    Online marketing is about branding. The more people recognize your personal name, your business name and your place in the community, the more likely that one of them converts into a customer. Notice how we haven’t mentioned traditional advertising agencies and TV commercial production crews — the prohibitive prices of traditional marketing simply are not necessary online. It’s more about leaving thousands and thousands of bread crumbs from your business throughout the Internet. Whenever some eager buyer happens on one crumb while shopping for what you offer, Hansel and Gretel will follow the trail to your door. Like all marketing, the only goal of online marketing for small business is to create customers.

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  • Who Else Wants Targeted Sales Leads? Targeted Sales Leads Can Only Result In Better Customers

    Targeted Sales Leads Result In Better Customers
    Targeted Sales Leads Result In Better Customers

    Are Targeted Sales Leads A Secret?

    I ignored telling my buddies about this, thinking that they’re already aware, until one day one of my buddies approached me and asked, “How can I increase my sales?” I was stunned. You should have seen my eyes when I heard her question because I always thought every business owner knows that the best way to increase sales is to get in front of eager buyers. I’d so much rather be in front of an eager buyer shopping for what I offer than tire kickers or garage salers. Targeted sales leads are the best gauge of eager buyers I know.

    Of course, whenever I generate targeted prospects, I invariably get better customers and better deals at close. You know what I mean … people ready to buy anything you’re selling. During economic crisis, businesses begin the crunch and spiral, too, into financial crisis — even the doctors and lawyers. While most of the successful entrepreneurs that I know are walking away with fat envelopes day after day, they’re all reporting increased sales. How can this be?

    Whether you’re a doctor, carpenter, mover, salon manager or whatever business you own online or off, this is not a secret — sales leads are your life blood. The secret is not that you need targeted sales leads; rather, how are you going to target the sales leads you seek? The only secret is finding out the simplest and fastest way to target leads for your business. Even better, find an affordable way to keep your best prospects lining up at your door waiting to be sold!

    Targeted Sales Leads Make A Beeline

    Imagine inbound marketing is you putting out the honey trap, a special honey appealing only to eager buyers shopping for what you offer, and everywhere they look they see your honey. Is it any wonder that they make a beeline to you? Can you imagine any better customer than those that call you up and ask, “I’ve tasted your honey. Tell me more. What can you do for me?”

    I guess I’m one of those successful entrepreneurs. Expert coach and successful businessman for over 10 years now, I figured out 7 years ago how to continuously generate solid buying leads for any kind of business. Right now, I’m working with several local business owners to increase their sales and improve their business by creating a neverending stream of targeted sales leads. And, on top of that, thanks to the Internet and inbound marketing, all of this fits within business budgets that most are already spending:

    • What’s your return on yellow pages investments?
    • How many new customers did you get from your last newspaper ad?
    • What percentage of your website visitors actually paid you money?

    Better ROI Than Targeted Sales Leads?

    I help business owners who are disturbed about poor return on advertising investments. May I ask you a question? I talk with a lot of business owners. Lately, the two biggest problems I’ve been hearing are too few targeted leads and how to achieve serious business growth in 2011. Do either of these ring true with you?

    Why waste sales time on those who are not likely to buy from you? Yea, sure, you’re persuasive and sometimes you close an unwitting prospect. Be truthful, how good a customer has she been? Optimize your conversion rate with cheap targeted sales leads and appreciate how good customers benefit your business.

  • Millions Now Attract New Sales Leads That Instantly Convert Into High Quality And Repeat Business

    New Sales Leads Convert Into Repeat Business
    New Sales Leads Convert Into Repeat Business

    Why are new sales leads getting to be increasingly rare for so many businesses in America today? If you have a small to medium sized business, don’t you know exactly what I mean? Its not that you’re doing anything wrong to complain that new sales leads are getting harder and harder to find. It’s partly the economic situation that we find ourselves immersed in.

    New Sales Leads Succeed

    We’re all suffering in similar ways. Everyday you open up the news paper, turn on the radio and TV only to find that yet another company has gone bust. There is no doubt that this global recession has really taken its toll on small business. If you were to ask them, most business owners would tell you that the one thing that they long for right now is a reliable source of new sales leads that convert into high quality repeat business. This source of new sales leads would make the difference between thriving and going under.

    Many businesses are failing today. Yet some small businesses are surviving, even growing, in the middle of our current financial crisis. The difference is new sales leads and today great leads are found online. The Internet is a goldmine for new sales leads. No matter whether you are looking for local, national or international leads, look for sales leads online.

    New Sales Leads Are Online

    Almost every American has access to the Internet these days — whether it be online through a standard computer or through their cell phone. The Internet will soon be the only method anyone in the US uses to find business products and services. In order to secure for your business new sales leads that convert into repeat business, you need to learn how to use the Internet for effective marketing purposes. Failure to utilize the Internet in this way will result in losing out on all of those new sales leads your business so badly need.

    The bottom line is that all of those customers are still out here. They’re everywhere. They’re just not thumbing through Yellow Pages, not answering telemarketing calls and not responding to newspaper ads. Eager buyers are shopping on the Internet for what you offer. If they don’t find you, they will buy elsewhere.

    Eager Buyers Are New Sales Leads

    Consumers are using different sources to find the products and services that they need. Anticipate your buyers, where they shop, what they type into search engines, which websites and social media they frequent — anticipate eager buyers and everywhere they look you will be there. Once you position your business directly in front of all of your best customers you are found. Otherwise, you’re going to continue to hemorrhage customers and revenue and success.

    New Sales Leads Will Buy From Somebody

    Remember, too, that these eager buyers searching online for the products and services that they need will find businesses with which to consummate business. The question is, Are you happy allowing your competition to profit from your new sales leads? Your best customers are having their needs met. Every day you are not marketing yourself online, you are losing out on the opportunity to convert these leads to your customers. In effect, you are allowing your competition to grow.

    New sales leads are the seeds of serious business growth.

  • Are You Afraid Of Closing Targeted Sales Leads? Why Don’t You Have More Targeted Sales Leads?

    Do You Want More Targeted Sales Leads?
    Do You Want More Targeted Sales Leads?

    Targeted Sales Leads Are Eager Buyers

    Today the Internet is an excellent resource that you should use to facilitate operating any small and medium size business. As you know consumers have numerous choices when they are shopping online. Need proof? Go to Google.com, type “plumber” in the box and click Search. Right now, at the top of the results on my computer, Google tells me that there are 11,200,000 pages on the Internet about the word plumber.

    How do you expect eager buyers shopping for what you offer to find you, to contact you and to buy from you? Out of all those web pages, only one can be ranked number one. Only a small number of links can exist on that first search results page, including organic, paid and local business results.

    Effective online marketing results identify targeted sales leads and direct them to your website. Why do you care about the mother looking for Pampers if you’re selling cars? When you don’t know how this works it can end up costing a lot of money and time. How much can you afford?

    Continue reading for some tips about how to improve your return on advertising investment. When your sales funnel is full of targeted sales leads you’ll be working full time closing deals with buyers eager to do business with you.

    Targeted Sales Leads Cannot Be Bought

    Never buy sales leads. There is no way to guarantee that a sales leads list is fresh nor how interested they are in your products. Having bought something similar in the past is no gauge of current interest.

    The Internet has certainly changed the way we consume. One thing is certain: when we are eager and preparing to buy, the Internet provides us with a plethora of research information about what we seek to buy. Would you rather try to coax people to buy from you, or stand in front of those seeking to buy what you sell?

    Establish a schedule and know your place in the sales cycle. Especially if you’re a sole proprietor, time is of the essence. Wearing too many hats (e.g., marketer, salesman, manufacturer and accountant) is the surest way to get nothing profitable done.

    Therefore, set sales objectives and schedule time and resources to achieve them. Where are you most effective in your sales cycle? If you plan to search online daily to find potential sales leads, does it make sense that the chief executive does this? Perhaps, you ought to hire a part time worker to get this done.

    Search For Targeted Sales Leads

    Search for targeted sales leads in your niche market. Everybody is an authority in something. Isn’t that why you’re in the business you’re in? Your business sells a specific product or specific service. Identify the one or two key buyer personae for each product and service.

    Who are they? Why do they want your product? Why do they need your service? What is their specific problem? What do you offer that will benefit them?

    Once identified, anticipate where they are and how they will seek you out when they’re eager to buy. Be found there where they’re looking. Ask them to call you, come in your front door or request further information online. Just imagine how easy it will be for them to ask for your help. How easy will that be to earn your profit?

    Convert Targeted Sales Leads To Great Customers

    Think about purchasing a software application to keep track of your sales cycle. Think about Customer Relationship Management (CRM) software as a dutiful assistant whose sole job is to prompt you every step of the way to converting targeted sales leads into satisfied customers. Once your online marketing is filling your sales funnel, you cannot afford to let any slippery leads get away.

    Yes, you have to research online to find your target market. CRM software can simplify and reduce this work. The key to getting a great start is know who are already your very best customers. Which of your customers, if you had ten more just like them, would seat you in the lap of luxury for the foreseeable future? Why don’t you have ten more just like that one? What are you afraid of?

    Don’t Fear Targeted Sales Leads

    Don’t be afraid to talk to you best customers. Ask them, Why did you buy from us? Why do you come back to us and buy more? Answers to these questions will put flesh on the bones of your buyer personae skeletons you sketched earlier. Once you understand who benefits most buying from you, anticipate where they are and where they will shop when they’re eager to buy.

    Be there. Be found. Prosper!

  • How I Anticipate Eager Buyers Shopping For What I Offer And Convert Them Into New Sales Leads

    How Do You Benefit New Sales Leads?
    How Do You Benefit New Sales Leads?

    New sales leads are the crème of every business. Knowing the demand for your product is essential to be able to generate sales leads. It is a known fact that businesses survive and flourish on sales. New sales leads are the oxygen business breathes. How do you anticipate those shopping for what you offer?

    Market Research Discovers New Sales Leads

    Every business irrespective of size and type must conduct thorough market research about your industry. Perceiving the attributes of your market equips you with intricate details about it. Understanding the exact requirements and wants of your customers helps you serve them better. Once you see and know your buyer personae, tell your business story to the right people and new sales leads will come to you.

    New Sales Leads Are Also Aware Of Your Competition

    Market research also provides competitive analytics. With this information you can understand where to reposition your brand to achieve a competitive edge over your competition that will generate new sales leads. What do you have that benefits your customers more than what your competition offers?

    Marketing To New Sales Leads

    Communicating your main benefits to your customers is of utmost importance. To explain this better, let’s look closely at the 4 P’s of Marketing:

    • Product — As explained earlier, knowing about the market dynamics equips you with diverse knowledge and helps you to position your product and service everywhere consumers are shopping for it. Redevelopment and re-engineering of your product in light of consumer demand is necessary to capture new sales leads. Furthermore, to induce repeat sales and referrals, give your customers reason to come back for more.
    • Price — The price of your offering should reflect its value to your customers. Setting high prices without commensurate value will simply drive customers away. Even selling premium products, keep the high price in line with the perceived benefits. This not only attracts the cream crowd but also substantially increase your revenues. Truth be told, new sales leads are less concerned with price and more with what’s in it for them.
    • Place — This is the location where you sell your offering, the distribution channel. Again make sure that your business is convenient to your customers and reduce their effort to the minimum. Your distribution system must be devoid of middle men. Proper replenishment of stock is necessary to avoid customer dissatisfaction and keep up with demand. New sales leads benefit from you being at the right time and place.
    • Promotion — Perhaps, the most important aspect of generating new sales leads is your communication strategy. Based on your audience and product, marketing communications should nurture relationships. Whether you’re advertising or promoting sales, your desired result is to anticipate eager buyers shopping for what you offer. For example, during a sales lull, offering discounts and incentives will continue your revenue stream and keep customers interested in you, your business and your products.

    How Do You Benefit New Sales Leads?

    Generating new sales leads is a must for every business to survive in today’s cut-throat competitive world. Although it may seem more of an art than a science, knowing the benefits your best customers seek is a sure way to garner new sales leads.