MDS Resource — Digital Ad Agency

Tag: press release

  • Online Reputation Repair Can Be Avoided By Effective Online Reviews and Reputation Management

    Do You Know What People Are Saying About Your Business Online?

    What Is Online Reputation Management?

    Here’s Wikipedia’s definition of Online Reputation Management:

    Online reputation management is the act of monitoring, addressing or mitigating search engine result pages or mentions in online media and Web sphere content. It primarily involves tracking what is written about a client on the Internet, then utilizing sophisticated online and offline techniques in promoting positive and neutral content, while at the same time pushing down those links the sponsor may not want to show when their name is searched.

    Did you know the 2011 “Social Shopping Study” indicates that 50% of consumers spend 75% or more of their total shopping time conducting online product research? Furthermore:

    • 92% of Adult Buyers Regularly Check Online Reviews Before Purchasing
    • 70% of Consumers Trust Other Consumers’ Opinions That Are Posted Online

    Why Is Online Reputation Management Important?

    Marketing local business online flourishes because the whole world is coming online, too.

    1. Your prospects are online
    2. Your competitors are online
    3. Your customers are online
    4. That includes your unhappy customers, too!

    The Internet Has Changed Everything !?!?

    Local small business marketing has benefited in so many ways from the Internet. However, the online universe has also empowered consumers.

    • Before the Internet, businesses delivered their messages to consumers via one-way communication channels that they controlled (think – TV commercials)
    • Business NO longer completely control their message!
    • Thanks to the Internet, everyone comments on business messages via blogs, social media, customer reviews, etc.

    What Are People Saying About Your Business?

    Your company’s online reputation is being discussed:

    1. By former employees
    2. By bloggers
    3. On forums
    4. On social media
    5. In customer reviews

    Online Reputation Is Crucial For The BIG BOYS, Too!

    Don’t believe me? Google the company names for which these all too common
    namesakes sprang up:

    • www.walmartsucks.org
    • www.homedepotsucks.com

    What Are The Negative Effects Of A Bad Online Reputation?

    1. Bad customer experience
    2. Unresolved customer issues
    3. Bad reputation
    4. Lost revenue

    What Can Happen If You Don’t Repair Your Tarnished Online Reputation?

    Internet marketing for small business needs every advantage possible to succeed. A tarnished name puts you at great risk.

    1. You could lose existing customers
    2. New customers may be difficult to find
    3. Your business can suffer financial loss
    4. You could go out of business!

    What Happens When You Repair & Defend Good Reputation?

    1. Your positive good online reputation stands out from the crowd
    2. You will retain existing customers
    3. You will get new customers easily
    4. Your positive brand image will be credible & authoritative!

    How To Maintain Your Online Reputation

    Marketing your business online is about building and nourishing relatinships. So, too, is reputation management.

    1. Be proactive instead of reactive
    2. Monitor online conversations about your business
    3. Respond and interact with consumers online
    4. Regularly create and distribute positive content

    What Are The Benefits Of Actively Seeking Online Reviews?

    Actively seeking online reviews from satisfied customers is certain to:

    • Boost conversions, and
    • Provide feedback about your product or service

    Consumers trust and expect online reviews and, seeing them, will gravitate to your business.

    How To Get Customer Reviews To Build Or Repair Reputation

    Referrals and new sales leads continue to be your ultimate goal. What better way to build social proof than to ask for a review?

    1. Survey all of your customers for feedback all of the time
    2. Offer incentives in exchange for reviews (e.g., coupons, discounts, free samples)
    3. Ask customers to review products by placing calls-to-action on your product pages
    4. Send customers to your business listings on Google Places, Yelp, CitySearch, etc.
    5. Link your business listing profiles to your website

    Always Create Positive, Branded Content To Promote Reputation!

    Flood the first search engine results pages with positive, branded content:

    • Your well-ranked website must be the first result for your company name
    • On-going search engine optimization (SEO) for all of your webpages
    • Videos, press releases, photos, articles, etc. promoting your good name
    • Tips, tools, helpful tutorials & other useful content for your visitors

    Monitor Online Conversations For The First Line Of Reputation Defense

    Find out what people are saying about your business:

    • Do a Google search for your business name …
    • What do you find when you search for you?
    • Check articles, blogs, forums & customer review sites
    • Frequently check your own blog & website for comments
    • Pay close attention to the social network sites

    Reputation Repair Requires Response & Interaction

    1. Listen to what people are saying
    2. Be respectful
    3. Display a helpful & friendly demeanor
    4. Respond to both positive and negative comments
    5. Always quickly offer solutions to problems

    Why Respond & Interact To Fix Online Reputations?

    • It builds relationships
    • It allows you to actively manage & control your brand
    • It allows other people to see your point of view
    • It shows that you care

    You do care, don’t you?

    How To Repair Your Reputation

    Do you already have negative online comments and reviews?

    1. Make brand optimization your main focus
    2. Use SEO to drive negativity further down the SERP’s
    3. Create and publish videos, press releases & articles
    4. Create a blog — regularly publish fresh & unique content
    5. Engage in social media to build a loyal & eager following

    How to Improve & Fix Your Online Reputation

    1. Ask for negative reviews to be removed
    2. Promptly address issues
    3. Don’t ignore unhappy customers
    4. Don’t argue with customers
    5. Know when to walk away
    6. You cannot please everyone!

    Call Now
    Answer Questions: 612-235-6060

  • Reputation Management: 10 Things You Can Do To Repair Your Online Reputation

    Reputation Management And Your First Impression

    Who says you never get a second chance to make a first impression? Indeed, you may have a second chance, especially if that first chance was taken from you. In this world where your reputation is everything and your name is far more than mere label, reputation management is a business necessity.

    Internet media is complicated. Now we are all exemplary publishers and we the people build and extend the Internet a little bit more every day! Not only can anybody contribute; but, there are no rules regulating what is said, in which venue and how close any of it is to truth.

    Who’s to stop a vindictive person from anonymously complaining online where everybody can see it? Often, by anonymous, it’s true that many of these complainers hide behind a shroud because they cannot withstand the slightest scrutiny. Did you ever know somebody who complains every chance they get? Far from a majority, it only takes one acerbic comment to destroy a beautifully constructed reputation. One bad review from one disgruntled or obnoxious trouble maker and years of carefully crafted integrity can come tumbling down.

    How Can You Repair Online Reputation?

    So, what can you do to put Humpty Dumpty back together again? Can you really repair a damaged online reputation? Yes, you can repair online reputations. Is it as simple as removing negative online reviews?

    Sadly, no. For the most part, bad reviews are probably carved in Internet stone. But, one bad apple is no reason to throw out the whole bushel.

    Ten Effective Reputation Management Practices

    1. Review Sites

      Review sites, also known as citation sites, are essential to successful reputation management. When people see stars on business reviews, it is social proof that your business has very positive fans. Five stars clearly indicate a winner! Three stars leave people thinking average and so-so.


      What do you think when you see a one or two star rating?

      One way to repair an online reputation is to amass as many five star ratings as possible on many different sits.

    2. Blogs

      Blogs continue to be extremely popular communications tools. Whereas, many estimates count as many blogs as United States population, that number is less important than how business benefits from blogs. Whereas, web pages are intended to present static facets of your business, blog posts are quite different. Blogging allows you to present the day-to-day elements of your business, such as events, success stories and milestones.

      Furthermore, your public audience is invited to comment on and interact with your business through your blog. Therefore, blogs become a chronology of the good things about your business and how your public responds to them over time. A continuous stream of great news eventually removes the effect of negative online reviews.

    3. Pictures

      Yes, a picture is worth at least a thousand words! Even Google recognizes images as their own search category. All else equal, people browsing on the Internet are far more likely to look at pictures than read text.


      Don’t you want your audience to see clean images of your company and happy, smiling faces?

      Cleanup your online reputation by positioning a plethora of positive images high in search results. Basic search engine optimization of your images includes:

      • Main keyword in the image filename
      • Main keyword in the HTML alt tag
      • Keywords in the image description
      • Keywords in the image caption
      • Position images on the page in context

  • Video Testimonials

    Whereas, images are powerful, video is the single most powerful medium on the Internet! So much so, that Google often favors videos over most other online properties in the search results. Have you ever searched and found those remarkable video thumbnails on the 1st search results page?

    We all know that Testimonials are the best marketing promotion you can have, right? Video Testimonials are the most persuasive of all Testimonials. Keep it succinct, to the point and as specific as can be. Then, of course, position your Video Testimonials where they can be easily found and viewed.


    Who will remember that anonymous bad review?

  • Press Releases

    Tell everybody who is anybody what’s going on with your business. Press releases announce noteworthy events and accomplishments. They are designed to attract news media attention, so they can help you spread the word to a larger audience.

    The fact is, you always want a lot of positive attention for your business. You need even more when you’re recovering from bad reviews. Regular press releases help:

    • Generate traffic to your website
    • Give your company more visibility
    • Build your brand
    • Provide credibility and authority

  • Nullify Negative Keywords

    It’s a fact: Many Americans start their fact-finding and decision-making on the Internet. That’s good, isn’t it? Isn’t that why you’re on the web to begin with? They search and when they find you, you have a sales opportunity.

    However, when the 1st search results page includes links associating your company with “scam,” “scammers” and bad reviews, many people cannot get past the negativity. Instead, they use the back button and browse elsewhere.

    Your job, then, is to fill that 1st search results page with positive links to your business, whether they be blog posts, YouTube videos, Facebook or citations. The point is, if you have only one reference to your business on a search results page, there are many more opportunities for negativity. Bury a bad review with many positive references to you.

  • Local News

    Your business is part of your local community, isn’t it? How do you participate in your community? Have you contributed to a church group, civic activity or food drive? Do you partner with businesses down the block? Can you help celebrate and appreciate success stories in your neighborhood?

    The local Internet is a great source for local directories, special offers and collaborative opportunities with other local businesses. One of Facebook’s most powerful features facilitates “tagging” other business pages. Celebrate the best of your community online and ask other businesses to do the same. This will demonstrate your positive place in the community.

  • Thread Authority

    Often times, you can participate in forums to express your authority in your field and build credibility. Find a local forum or one specifically about your industry and look for opportunities to help and provide information. When you see a discussion to which you can add value, forget your sales pitch and simply offer great advice and free information.

    When time is right, start a discussion, again offering great advice and free information. You may also write an article to guest blog on some other blog and get a whole new audience remarking about your credibility and perceived authority.

  • Facebook

    Whereas, your website is mostly about your company and what you have to say about it, social media is primarily about what others have to say about you. Facebook is king of social media now, its members being the 3rd largest country in the world:

    1. China
    2. India
    3. Facebook
    4. United States

    Properly managing social media is a critical part of building your reputation in the community. Facebook done right is social proof, whether that be a Like, Share or simply interacting on your Wall. When many people are positively interacting with your Facebook page, newcomers start their relationship with you on a very positive note. Positive social media engagement and interaction is a powerful buffer to negative reviews that may be found elsewhere.

  • LinkedIn

    LinkedIn is the largest professional network in the world. Thread authority, mentioned above, is especially applicable here, too. By participating in Groups and LinkedIn Answers, you can quickly increase credibility and be seen as an authority in your field.

    LinkdeIn Recommendations, however, warrant mention here as an extremely powerful tool to present positive Testimonials. Whereas, elsewhere reviews and Testimonials are often veiled in anonymity, LinkedIn Recommendations cannot be anonymous. Furthermore, since LinkdedIn members are exclusively professionals, their Recommendations are imbued with professional credibility.


    Nothing squashes an anonymous bad review like a recommendation from a credible professional!

    • Reputation Management Is More Than Putting Out Fires

    Although, you may not be able to remove bad reviews, certainly there are many ways to distract prospects with glowing references to your company. Truly, it takes a lot of work to build a good name and very little to destroy it!

    It’s been said that the best defense is a great offense. The simplest reputation management is to build a wall of glowing reviews before any bad review appears. Short of that, you now see many ways you can repair your online reputation once it’s tarnished.

    Call Now
    Answer Questions: 612-235-6060

  • 10 Internet Marketing For Small Business Ways To Attract Local Customers

    Easy Ways To Attract Local Customers

    The Facts About Consumer Internet Usage

    This trend continues to rise and Internet Marketing for small business must get on board with this — or perish.

    • Most Consumers search online for local products and services.
    • Approximately 35% of all Internet searches are for local things.
    • There are more than 250 Million searches on Google alone every single day!
    • Online marketing is predicted to be at least 15% of all media ad spending in 2013.

    Internet technology is GREAT … But, it has caused Problems for Some Local Businesses! Here’s why:

    1. Consumers are using online search instead of yellow pages and newspapers when looking for local products and services.
    2. Some businesses still spend thousands of dollars on ineffective traditional advertising methods.
    3. And, some businesses are not yet investing in online advertising and marketing. Are you?

    As a Result …

    • Business expenses continue to rise while profits decline.
    • Local Businesses are struggling to get new and repeat customers.
    • Great customers are buying from Local Businesses well placed online.

    Here Are 10 Ways Your Local Business Can Connect With Your Local Consumers

    1. Connect With Search Engine Visibility

      • You must work hard to gain better search engine positioning and rankings.
      • You must search engine optimize your website using on-the-page factors, making certain that your money phrases are in your content.
      • You must search engine optimize your website using off-the-page factors, persuading other sites to link back to you.
      • Claim, verify and optimize your Google Places listing
    2. Connect With Your Professional Website

      • All Effective Websites MUST Have:

        1. An organized and easily navigable layout
        2. Fresh, relevant and compelling content everywhere
        3. A strong Call-To-Action on every page
        4. An integrated lead capture system
    3. Connect With Email Marketing

      • Local Internet Marketing Money Is In Your LIST!

        1. Email marketing is cost-effective, automated and easy to deliver.
        2. Email marketing helps you build trust and credibility.
        3. Email marketing allows you to generate business on auto-pilot 24/7.
        4. Email marketing statistics are simple to track.
    4. Connect With Mobile Marketing

      • There are approximately 4 BILLION Mobile users worldwide!
      • By 2014, Mobile Internet usage is expected to exceed Desktop Internet usage!
      • Business websites must be Mobile optimized to accommodate Mobile Internet on-the-go users too rushed to squint, zoom and scroll.
      • Text message marketing promotes and connects with local audiences on the go.
    5. Connect With Social Media

      • Search engine optimization (SEO) is NOT enough! Hang Out With Your Customers and Prospects Online …

        1. Consumers spend many hours on social media sites every single day.
        2. Building relationships on sites like Facebook, Twitter, LinkedIn and YouTube is necessary for business.
        3. Social media markets are so big, Facebook is the 3rd largest country in the world!

          1. China
          2. India
          3. Facebook
          4. United States
    6. Connect With Video Marketing

      • Online Videos are HOT … Perhaps, Too HOT To Handle!

        1. Videos increase your visibility in search results and positioning.
        2. Online videos help you develop trust and expert status.
        3. Videos increase conversion rates, website traffic and are the single most powerfl small business advertising!
          cVideos run on auto-pilot and set you apart from your competitors
    7. Connect With Publish Online Content

      • The Internet Revolves Around CONTENT! Effective Website Optimization Multi-Purposes Content Everywhere

        1. Publish keyword rich articles and blog posts related to your industry.
        2. Publish keyword optimized press releases to attract media attention.
        3. Publish content to online directories to drive traffic back to your website.
    8. Connect With Reputation Management

      • Do You Know What People Say About Your Business Online? Local Search Optimization Relies On The Social Proof Of Reviews & Testimonials!

        1. Pay attention to what is being said about your business online.
        2. Promote positive online reviews & testimonials about your business.
        3. A bad online reputation can negatively impact your business.
        4. Respond promptly and handle all negative remarks quickly.
    9. Connect With Online Classified Ads

      • Effective Marketing Local Business Is All About Promoting Your Business Everywhere Local Customers Hang Out

        • Online Classified Ad sites are free or are very low cost.
        • Craigslist is one of the most popular online classified ad sites.
        • Optimize your ads with effective keywords to show up in search results.
        • Images in your ads make them more attractive to consumers.
    10. Connect With Paid Online Advertising

      • Successful Internet Marketing For Small Business Quickly Learns Its Best Market From Paid Advertising!

        1. Paid online advertising is effective at gaining more exposure quickly.
        2. Pay-Per-Click (PPC) is one of the most popular paid advertising methods.
        3. Google’s paid advertising platform is called AdWords.
        4. Facebook also has paid advertising to get in front of your best prospects.

    Call Now
    Answer Questions: 612-235-6060

  • If You Are Marketing Local Business You Can Double Your Best Sales In Ninety Days Or Less

    Free Publicity Marketing Local Business
    Free Publicity Marketing Local Business

    How does your business survive without local buyers shopping for what you offer? Marketing local business may seem daunting, that you’re at a big disadvantage to the big boys. You probably don’t have an online shopping cart and you create great customers eyeball-to-eyeball. Unlike international behemoths like Amazon and Target, you have a service area issue. Although, you’ll service buyers who travel hundreds of miles to you, your ideal customer lives within a 10 or 50 mile radius. Is this your business?

    You’ll be excited to hear that you’re not limited in the ways you can market yourself locally. Yes, I know, most business owners don’t specialize in marketing. This whole advertising thing has become a sinkhole for money you’d rather reinvest back into the business. After placing a few ads all over town, putting your company listing in the yellow pages and networking with your Chamber of Commerce and Lions Club, you’ve probably run out of advertising ideas. Times are tough, traditional advertising is more expensive and, near as you can tell, your return on advertising budget approaches zero. On top of everything else, Dorothy the yellow pages rep and Toto the local SEO geek are pestering you to get online, saying all you need is to be numero uno on Google and a million website visitors. That’s it — nothing more — right?

    Not.

    It’s true, as we learn to search and find what we want on the Internet – when we want it – we respond less and less to offline media. As consumers, we have definitely changed the ways we shop and buy. We no longer sit around waiting to be told what to buy and what’s available for purchase. Million dollar Super Bowl commercials are mere entertainment now, so why spend wheelbarrows of money on traditional and ineffective advertising? Get with the times, marketing local business benefits greatly from the following tips:

    Marketing Local Business Online

    Anticipate eager buyers shopping for you online and everywhere they look you are there. Remember yellow pages? Similarly on the Internet, there are directories that catalog local companies by location, by advertising and by customer reviews. These local online directories are quickly becoming popular resources for buyers to find local companies. Little to no cash gets your company listed in these directories. Advertise your company in as many locations as practical to gain maximum exposure. Google Places, Yahoo! Local, Bing Local, MerchantCircle and Yelp are but a smattering. There are also industry, thematic and cultural directories, too.

    Free Publicity Marketing Local Business

    It’s always vital to announce your business organization, activities and events to your community on a regular basis. This is more than simply telling everybody that you’re still in business. Survival and success are NOT the same thing. New products and services demonstrate that you’re interested in and responding to your customers’ evolving needs and desires. Your blog, Facebook, Twitter, MerchantCircle and even LinkedIn are great places to post your news. Press releases, news releases and media announcements are easier and cheaper done now than ever before. There are many sites online catering to your PR needs. When eager buyers see that you not only have what they’re searching for, but you also have an even newer model, they’ll likely tell their friends about you.

    Marketing Local Business Customers Love Coupons

    Consider the fact that people love to save money — don’t you, too? — coupons can create great customers. You don’t have to worry about complicated sales pitches, just offer them a discount for trying you out. Instead of direct mail or printing fliers, save yourself the distribution expense and publish coupons on the Internet. With billions of searches on the Internet every month, be creative and put your promotion everywhere your eager buyers are looking. Try mentioning a coupon in your blog post, experiment with QR codes people will scan with their smart phones and consider social media. Internet sites like Groupon, Foursquare, Gowalla, Yelp and MerchantCircle are only the tip of the iceberg. Get them in the door and you have the opportunity to create another great customer!

    Can your business survive with local buyers? Yes and marketing your local business online is easy and fun! You’re not limited in the ways you can market locally. By marketing local business effectively you can double your best sales in ninety days or less.

    Call Now
    Answer Your Marketing Local Business Question: 612-235-6060

    Call MDS Resource For Special Offer Now: 612-235-6060

  • Millions Now Find Local Business On The Internet Even Though The Yellow Pages Lie On A Shelf In Their Closet


    Millions Now Find Local Business On The Internet Even Though The Yellow Pages Lie On A Shelf In The Closet

    Is Your Local Business Getting Enough Phone Calls?



    MDS Resource Is Marketing Local Business Online

    MDS Resource Is Marketing Local Business Online

    What keeps you awake at night, indigestion boiling up your esophagus, eyes open, staring at the ceiling?  What do you secretly, ardently most desire?  Is your business growing to satisfy all of your Needs?

    With the radical changes in the economy and people moving away from Yellow Pages, newspaper Ads and other old school advertising media, your customers are looking on the Internet for you.  They search the Internet, and then they go down the street and buy what they want and need.  If they don’t find your Local Business in their search, they are not buying from you.  When are you going to be marketing your local business online?

    Times have changed, indeed.  The Internet is still new; but, it is everywhere, and it is not going away anytime soon.  The Internet has transformed our world, shrunk the whole world into a computer you hold in your hand, heretofore known as a cell phone.  If you don’t get your business in position to be seen on that small screen, your customers are going someplace else.

    Marketing Local Business Online is what you need to do to be found.

    If Your Local Business Is Found On The Internet, You Can Sell

    WARNING: Your Customers Are Looking For You Online Right Now!

    Perhaps, a few statistics will shed light on this mystery:

    • Over 1 Billion Local Searches performed every month — growing over 50% a year
    • 80% American consumers are using the Internet [2009]
    • 80% of people first search online before making a purchase
    • 97% Internet users use the Internet to shop [NPD Group]
    • 90% Internet searches result in offline brick & mortar purchases [Comscore]
    • 82% Internet searches result in calls & contact with businesses [Comscore]
    • 74% Internet users perform Local searches [Kelsey Group]
    • 73% Internet searches are related to Local content [Google]
    • 66% Internet users use Internet for Local searches [Comscore / TMP]
    • 25% Internet searches have purely Local commercial focus [ Kelsey / Bizrate]
    • Pepsi, FedEx pass on 2010 Super Bowl Ads … shift Ad dollars to new marketing efforts mostly online.

    Marketing Local Business Online Is A Brilliant Idea

    What Are Your Customers Looking For?

    Old school marketing is still King.  Times have changed, and media change, too.  None of us alive today remember the King’s herald announcing news from the official scroll.  Some of us recall barkers calling out theater or carnival sideshow attractions to passers-by.  Most of us have bought something from a newspaper advertisement, or called to order something prompted by a Yellow Page spread.

    The Internet and computing devices are new media.  Applying old school marketing principles to new media is a wise idea.  That’s exactly what we are about to show you here.  Marketing Local Business Online simply makes sense.

    Can Your Customers Find Your Local Business On The Internet?

    Local Business Search Results

    Don’t worry — if you’re a Fortune Multi-National Conglomerate, you don’t need to appear in the Local Business Results.

    One of the best kept Local Internet Marketing secrets is Google Places.  Until your business is registered here, it cannot be found in the search results map.  Google implemented this feature in early 2009, and it’s been evolving ever since.  For those buying locally, however, this is the First thing most searchers see … and probably the First links on which they will click.  Once here, not only are you at the Top of Page One — look at that Map! They now know where you are and how to Get To You …

    If you’ve seen maps and GPS on cell phones, this is how your Local Business shows up on mobile devices.  The Mobile Market is enormous and truly the Wave of the future.  Marketing Local Business Online puts you on the Map.

    Organic Search Results

    Additionally, you need to be at the top of the normal, Organic Search Results, the traditional results area on the left, mostly below the Local Business Results.  When your web page link is in the Top Six Organic Search Results — your Local Business has Another Clickable Link on this First Search Page. Multiple Clickable Links on the First Search Page increases your odds that your Customers will go to your Web Site … once there, we believe you can close them.  This is the heart of Marketing Local Business Online.

    Your Organic Search Results are a function of the Quality & Credibility of your Local Business presence on the Internet.  You want all online roads leading back to you and your Web Site.  There are virtually unlimited credible and respectable sources throughout the Internet, and from there nearly infinite routes back to your Local Business Web Site.  Remember traditional Referrals and Testimonials from old school marketing?  Referral Links back to your Web Pages from everywhere on the Internet are Testimonials to your Local Business relevance.

    The Local Business with the Most Links Wins !!!

    Content Search Results

    Furthermore, your Online Content must also appear in the Top Search Results!  All Content relevant to that search adds More Links back to your Local Business on the First Search Page. You and your Local Business are going to be viewed as the Top Authority on all matters regarding this Search.  Google loves Rich, Relevant & Rewarding Online Content !!! If marketing is fundamentally the relationship between business and its marketplace; then, Marketing Local Business Online presents the opportunity to initiate conversations with your marketplace.

    • Online Videos (Youtube.com)
    • Online Press Releases (PRweb.com)
    • Online Articles (EzineArticles.com)
    • Social Content Sites (Squidoo.com)
    • Online Classifieds (Craigslist.org)
    • Online Business Directories (MerchantCircle.com)
    • Online Review Sites (Kudzu.com)

    But, wait, there’s more!

    Pay-Per-Click (PPC)

    You want to be in the Pay-Per-Click and/or Sponsored Results up there in the top yellow box and down along the right side.  Pay-Per-Click is Pay-As-You-Go — your Ad Only shows up when somebody searches for your specific Key Words.  Your Ad is Only shown to your Best Customers who are searching specifically for what you have to offer.  You set how much you are willing to pay, and you Only pay when somebody clicks on your Ad — the Fully Qualified Buyer.

    So, the question is, how much is each Fully Qualified Customer on your web site worth to you ???  Marketing Local Business Online is your opportunity to decide.

    Geo-Targeting Your Ads

    Furthermore, you can also target your Ads to Local Customers in your area.  By focusing on Local Customers, your Ad is Only seen locally.  Locally seen Ads are more likely to attract Local Customers, are cheaper for you, and you do not compete with companies on the other side of the World.

    For example, a consumer searches, “I need a plumber.”  Google knows where the Local Plumbers are.  When you Only show your Ad to people in your city for these “generic” keywords, you get cheaper clicks, targeted traffic and less competition.  Do you see how Marketing Local Business Online differs from the yellow pages?

    What If Your Web Pages Sit Atop The Search Engine Results?

    What If You Are The #1 Authority Online?

    Imagine what Marketing Local Business Online means for your Local Business! How many more customers do you want coming to you every single day?  every single week?  every single month?

    What will it do for your Local Business when you have your Online Market Domination Plan in place?

    If Marketing Local Business Online interests you … If you’re just a little bit curious … If your Local Business wants more telephone calls …

    Contact Us Today!    612-235-6060

    Make an Appointment for an Absolutely FREE and NO Obligation Consultation.

    MDS Resource will review your Local Business and your current situation on the Internet.  MDS Resource will work with you; we will work out a plan that Best meets your Needs. MDS Resource will light your way to Marketing Local Business Online.

    If you have a Yellow Pages Ad, you are already Spending Marketing Money.  What is your Return On That Investment ???

    WARNING:     Only A Few Will Qualify To Work With Us

    Every Search Engine Result Page can present only the Most Relevant Web Pages that fit into the limited space on one page.  Only an Elite Few Local Businesses can possibly be seen there.  Marketing Local Business Online is simple today because you will leap ahead of your competition; and once in the lead, you need only hold the lead to win.

    Do your own homework.  Look for yourself.  Do a search using keywords that your Best Customers will use to find your Local Business.

    Which Local Businesses are on the First Search Page? How many Local Businesses are on the First Search Page? Is that your Biggest Competitor there in A. or B. in the Local Business Results? Are your Best Customers going to your Competitors because they find them — NOT YOU — in the search results?

    As you see, nobody can possibly do a credible job placing more than six Local Businesses in your Market on Google Page One.  Furthermore, when you consider our goal is to have Multiple Links to your Local Business on that same Google Page One, even fewer Local Businesses qualify for our representation.

    Will your toughest Competitor come to us first?  Do your Competitors want more customers? Are your Competitors marketing local business online.

    Act Now!    612-235-6060    Call Today!

    Marketing Local Business Online May Be Your Salvation