MDS Resource — Digital Ad Agency

Tag: online pr

  • Online Reputation Repair Can Be Avoided By Effective Online Reviews and Reputation Management

    Do You Know What People Are Saying About Your Business Online?

    What Is Online Reputation Management?

    Here’s Wikipedia’s definition of Online Reputation Management:

    Online reputation management is the act of monitoring, addressing or mitigating search engine result pages or mentions in online media and Web sphere content. It primarily involves tracking what is written about a client on the Internet, then utilizing sophisticated online and offline techniques in promoting positive and neutral content, while at the same time pushing down those links the sponsor may not want to show when their name is searched.

    Did you know the 2011 “Social Shopping Study” indicates that 50% of consumers spend 75% or more of their total shopping time conducting online product research? Furthermore:

    • 92% of Adult Buyers Regularly Check Online Reviews Before Purchasing
    • 70% of Consumers Trust Other Consumers’ Opinions That Are Posted Online

    Why Is Online Reputation Management Important?

    Marketing local business online flourishes because the whole world is coming online, too.

    1. Your prospects are online
    2. Your competitors are online
    3. Your customers are online
    4. That includes your unhappy customers, too!

    The Internet Has Changed Everything !?!?

    Local small business marketing has benefited in so many ways from the Internet. However, the online universe has also empowered consumers.

    • Before the Internet, businesses delivered their messages to consumers via one-way communication channels that they controlled (think – TV commercials)
    • Business NO longer completely control their message!
    • Thanks to the Internet, everyone comments on business messages via blogs, social media, customer reviews, etc.

    What Are People Saying About Your Business?

    Your company’s online reputation is being discussed:

    1. By former employees
    2. By bloggers
    3. On forums
    4. On social media
    5. In customer reviews

    Online Reputation Is Crucial For The BIG BOYS, Too!

    Don’t believe me? Google the company names for which these all too common
    namesakes sprang up:

    • www.walmartsucks.org
    • www.homedepotsucks.com

    What Are The Negative Effects Of A Bad Online Reputation?

    1. Bad customer experience
    2. Unresolved customer issues
    3. Bad reputation
    4. Lost revenue

    What Can Happen If You Don’t Repair Your Tarnished Online Reputation?

    Internet marketing for small business needs every advantage possible to succeed. A tarnished name puts you at great risk.

    1. You could lose existing customers
    2. New customers may be difficult to find
    3. Your business can suffer financial loss
    4. You could go out of business!

    What Happens When You Repair & Defend Good Reputation?

    1. Your positive good online reputation stands out from the crowd
    2. You will retain existing customers
    3. You will get new customers easily
    4. Your positive brand image will be credible & authoritative!

    How To Maintain Your Online Reputation

    Marketing your business online is about building and nourishing relatinships. So, too, is reputation management.

    1. Be proactive instead of reactive
    2. Monitor online conversations about your business
    3. Respond and interact with consumers online
    4. Regularly create and distribute positive content

    What Are The Benefits Of Actively Seeking Online Reviews?

    Actively seeking online reviews from satisfied customers is certain to:

    • Boost conversions, and
    • Provide feedback about your product or service

    Consumers trust and expect online reviews and, seeing them, will gravitate to your business.

    How To Get Customer Reviews To Build Or Repair Reputation

    Referrals and new sales leads continue to be your ultimate goal. What better way to build social proof than to ask for a review?

    1. Survey all of your customers for feedback all of the time
    2. Offer incentives in exchange for reviews (e.g., coupons, discounts, free samples)
    3. Ask customers to review products by placing calls-to-action on your product pages
    4. Send customers to your business listings on Google Places, Yelp, CitySearch, etc.
    5. Link your business listing profiles to your website

    Always Create Positive, Branded Content To Promote Reputation!

    Flood the first search engine results pages with positive, branded content:

    • Your well-ranked website must be the first result for your company name
    • On-going search engine optimization (SEO) for all of your webpages
    • Videos, press releases, photos, articles, etc. promoting your good name
    • Tips, tools, helpful tutorials & other useful content for your visitors

    Monitor Online Conversations For The First Line Of Reputation Defense

    Find out what people are saying about your business:

    • Do a Google search for your business name …
    • What do you find when you search for you?
    • Check articles, blogs, forums & customer review sites
    • Frequently check your own blog & website for comments
    • Pay close attention to the social network sites

    Reputation Repair Requires Response & Interaction

    1. Listen to what people are saying
    2. Be respectful
    3. Display a helpful & friendly demeanor
    4. Respond to both positive and negative comments
    5. Always quickly offer solutions to problems

    Why Respond & Interact To Fix Online Reputations?

    • It builds relationships
    • It allows you to actively manage & control your brand
    • It allows other people to see your point of view
    • It shows that you care

    You do care, don’t you?

    How To Repair Your Reputation

    Do you already have negative online comments and reviews?

    1. Make brand optimization your main focus
    2. Use SEO to drive negativity further down the SERP’s
    3. Create and publish videos, press releases & articles
    4. Create a blog — regularly publish fresh & unique content
    5. Engage in social media to build a loyal & eager following

    How to Improve & Fix Your Online Reputation

    1. Ask for negative reviews to be removed
    2. Promptly address issues
    3. Don’t ignore unhappy customers
    4. Don’t argue with customers
    5. Know when to walk away
    6. You cannot please everyone!

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    Answer Questions: 612-235-6060

  • Reputation Management: 10 Things You Can Do To Repair Your Online Reputation

    Reputation Management And Your First Impression

    Who says you never get a second chance to make a first impression? Indeed, you may have a second chance, especially if that first chance was taken from you. In this world where your reputation is everything and your name is far more than mere label, reputation management is a business necessity.

    Internet media is complicated. Now we are all exemplary publishers and we the people build and extend the Internet a little bit more every day! Not only can anybody contribute; but, there are no rules regulating what is said, in which venue and how close any of it is to truth.

    Who’s to stop a vindictive person from anonymously complaining online where everybody can see it? Often, by anonymous, it’s true that many of these complainers hide behind a shroud because they cannot withstand the slightest scrutiny. Did you ever know somebody who complains every chance they get? Far from a majority, it only takes one acerbic comment to destroy a beautifully constructed reputation. One bad review from one disgruntled or obnoxious trouble maker and years of carefully crafted integrity can come tumbling down.

    How Can You Repair Online Reputation?

    So, what can you do to put Humpty Dumpty back together again? Can you really repair a damaged online reputation? Yes, you can repair online reputations. Is it as simple as removing negative online reviews?

    Sadly, no. For the most part, bad reviews are probably carved in Internet stone. But, one bad apple is no reason to throw out the whole bushel.

    Ten Effective Reputation Management Practices

    1. Review Sites

      Review sites, also known as citation sites, are essential to successful reputation management. When people see stars on business reviews, it is social proof that your business has very positive fans. Five stars clearly indicate a winner! Three stars leave people thinking average and so-so.


      What do you think when you see a one or two star rating?

      One way to repair an online reputation is to amass as many five star ratings as possible on many different sits.

    2. Blogs

      Blogs continue to be extremely popular communications tools. Whereas, many estimates count as many blogs as United States population, that number is less important than how business benefits from blogs. Whereas, web pages are intended to present static facets of your business, blog posts are quite different. Blogging allows you to present the day-to-day elements of your business, such as events, success stories and milestones.

      Furthermore, your public audience is invited to comment on and interact with your business through your blog. Therefore, blogs become a chronology of the good things about your business and how your public responds to them over time. A continuous stream of great news eventually removes the effect of negative online reviews.

    3. Pictures

      Yes, a picture is worth at least a thousand words! Even Google recognizes images as their own search category. All else equal, people browsing on the Internet are far more likely to look at pictures than read text.


      Don’t you want your audience to see clean images of your company and happy, smiling faces?

      Cleanup your online reputation by positioning a plethora of positive images high in search results. Basic search engine optimization of your images includes:

      • Main keyword in the image filename
      • Main keyword in the HTML alt tag
      • Keywords in the image description
      • Keywords in the image caption
      • Position images on the page in context

  • Video Testimonials

    Whereas, images are powerful, video is the single most powerful medium on the Internet! So much so, that Google often favors videos over most other online properties in the search results. Have you ever searched and found those remarkable video thumbnails on the 1st search results page?

    We all know that Testimonials are the best marketing promotion you can have, right? Video Testimonials are the most persuasive of all Testimonials. Keep it succinct, to the point and as specific as can be. Then, of course, position your Video Testimonials where they can be easily found and viewed.


    Who will remember that anonymous bad review?

  • Press Releases

    Tell everybody who is anybody what’s going on with your business. Press releases announce noteworthy events and accomplishments. They are designed to attract news media attention, so they can help you spread the word to a larger audience.

    The fact is, you always want a lot of positive attention for your business. You need even more when you’re recovering from bad reviews. Regular press releases help:

    • Generate traffic to your website
    • Give your company more visibility
    • Build your brand
    • Provide credibility and authority

  • Nullify Negative Keywords

    It’s a fact: Many Americans start their fact-finding and decision-making on the Internet. That’s good, isn’t it? Isn’t that why you’re on the web to begin with? They search and when they find you, you have a sales opportunity.

    However, when the 1st search results page includes links associating your company with “scam,” “scammers” and bad reviews, many people cannot get past the negativity. Instead, they use the back button and browse elsewhere.

    Your job, then, is to fill that 1st search results page with positive links to your business, whether they be blog posts, YouTube videos, Facebook or citations. The point is, if you have only one reference to your business on a search results page, there are many more opportunities for negativity. Bury a bad review with many positive references to you.

  • Local News

    Your business is part of your local community, isn’t it? How do you participate in your community? Have you contributed to a church group, civic activity or food drive? Do you partner with businesses down the block? Can you help celebrate and appreciate success stories in your neighborhood?

    The local Internet is a great source for local directories, special offers and collaborative opportunities with other local businesses. One of Facebook’s most powerful features facilitates “tagging” other business pages. Celebrate the best of your community online and ask other businesses to do the same. This will demonstrate your positive place in the community.

  • Thread Authority

    Often times, you can participate in forums to express your authority in your field and build credibility. Find a local forum or one specifically about your industry and look for opportunities to help and provide information. When you see a discussion to which you can add value, forget your sales pitch and simply offer great advice and free information.

    When time is right, start a discussion, again offering great advice and free information. You may also write an article to guest blog on some other blog and get a whole new audience remarking about your credibility and perceived authority.

  • Facebook

    Whereas, your website is mostly about your company and what you have to say about it, social media is primarily about what others have to say about you. Facebook is king of social media now, its members being the 3rd largest country in the world:

    1. China
    2. India
    3. Facebook
    4. United States

    Properly managing social media is a critical part of building your reputation in the community. Facebook done right is social proof, whether that be a Like, Share or simply interacting on your Wall. When many people are positively interacting with your Facebook page, newcomers start their relationship with you on a very positive note. Positive social media engagement and interaction is a powerful buffer to negative reviews that may be found elsewhere.

  • LinkedIn

    LinkedIn is the largest professional network in the world. Thread authority, mentioned above, is especially applicable here, too. By participating in Groups and LinkedIn Answers, you can quickly increase credibility and be seen as an authority in your field.

    LinkdeIn Recommendations, however, warrant mention here as an extremely powerful tool to present positive Testimonials. Whereas, elsewhere reviews and Testimonials are often veiled in anonymity, LinkedIn Recommendations cannot be anonymous. Furthermore, since LinkdedIn members are exclusively professionals, their Recommendations are imbued with professional credibility.


    Nothing squashes an anonymous bad review like a recommendation from a credible professional!

    • Reputation Management Is More Than Putting Out Fires

    Although, you may not be able to remove bad reviews, certainly there are many ways to distract prospects with glowing references to your company. Truly, it takes a lot of work to build a good name and very little to destroy it!

    It’s been said that the best defense is a great offense. The simplest reputation management is to build a wall of glowing reviews before any bad review appears. Short of that, you now see many ways you can repair your online reputation once it’s tarnished.

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    Answer Questions: 612-235-6060

  • Give Me Search Engine Optimization And I’ll Give You Targeted Sales Leads

    Targeted Sales Leads Are The Goal Of SEO
    Targeted Sales Leads Are The Goal Of SEO

    I talk with a lot of business owners and executives. One of the biggest problems I’ve been hearing is the dearth of targeted sales leads. There are, of course, plenty of books written on just this subject. Some will say, buying leads is the way to go. Others will say that success comes only through referrals. Lately we’re hearing about the Internet being a bountiful source of qualified leads.

    Targeted Sales Leads Are On The Internet

    The Internet is a big place. How do you go about finding sales leads on the Internet; or, rather, how do targeted leads go about finding you and your company? We’ve touched on this before: the Internet, in a sense, is an enormous library and search engines are its card catalogs. As we learn to search and find what we want on the Internet — when we want it — we respond less and less to offline media. How, then, can you be found by these eager buyers on the Internet?

    Do You Need Targeted Sales Leads?

    Search engine optimization (SEO) is a tactic the goal of which is to get more business and more customers. Filling your sale funnel with sales leads is a marketing strategy accomplished online by three tasks:

    1. Be found by search engines
    2. Be found on 1st search engine results page
    3. Maximize the number of website visitors

    What Are The Requirements For Targeted Sales Leads?

    Of course, nobody can know your business better than you. In order to attract targeted sales leads, we must understand the products and services you sell. Furthermore, your unique selling proposition allows prospects to see the difference between you and your competition. Who is your very best customer? Why do best customers stay with your company? We must identify your buyer personas before you can use the keywords that your best buyers actually use to search for you.

    SEO Benefits Targeted Sales Leads

    For many, that is a lot of work, especially all of this thinking about your business from your customer’s point of view. Why go to all this bother? Google recently remarked that every day four billion searches are conducted, one billion of which seek something local to buy. Done right, SEO benefits you in several ways:

    • Search engines respect your website and place it on the first search results page for specific keywords.
    • People searching for specific keywords will find your website on the first search results page.
    • Being found by more searchers, more visitors will visit your website.
    • More people visiting your website could translate into new business.
    • Organizing your website to better be found makes your website more interesting to visitors.
    • Organization of web pages and content to better be found makes your website more interesting to visitors.

    SEO Deliverables Result In Targeted Sales Leads

    Whether you do your SEO yourself or pay somebody to do it for you, you’re hoping for more customers, aren’t you? SEO sits on the marketing side of business and can deliver the following:

    • A defined service area by which to be found in local business results;
    • A manageable list of keywords and phrases for which great prospects are actually searching;
    • Distribution of keywords by web page, focus and intent;
    • Organization of web pages by intent, theme and relevance;
    • Every web page detailed by keywords, title, headers, descriptions and service area; and
    • Solid foundation and flexible design for ongoing and growing first page search engine exposure.

    Some SEO Expectations Are Targeted Sales Leads

    Although black hat wizardry may fool search engines quickly, the history of search engine algorithm changes indicates that these tactics are short lived tactics and not strategic. Following sound relationship marketing principles, your online properties will attract great customers and steadily build great new business over time. The time factor must not be underestimated and optimal progress may not be appreciated before three to six months. Some keywords are more competitive than others and will take longer to show first page search engine results. Competitors want first page search engine results, too, and some competition will slow your website progress.

    Targeted Sales Leads Are The Goal Of SEO

    Being found is not enough; nor is being found by a lot of people. Being found by enough of the right people is the only true success in marketing, regardless of medium. Success is more a function of converting great leads into great customers than it is in simply attracting large numbers of random visitors to your website. Targeted sales leads, then, are the ultimate goal of search engine optimization.

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    Answer Questions: 612-235-6060

    Call MDS Resource For Special Offer Now: 612-235-6060

  • Secrets Of Local Small Business Marketing – Funnel Eager Buyers Through Your Sales Funnel In Droves

    Diversify Local Small Business Marketing
    Diversify Local Small Business Marketing

    Local Small Business Marketing Thinks Big

    The first secret of local small business marketing is to not think like a small business. Have you ever wondered what it would be like if your brick and mortar business made you money even if none of your employees showed up for work and your door never even opened? Do you sometimes have nightmares of your company shutting down because your referral system dried up and blew away? If you answer yes to either of these questions, then you must consider the benefits of building an inbound marketing system to anticipate eager buyers shopping for what you offer and everywhere they look you are there. Instead of tossing and turning at night, with these cutting edge methods of marketing your local business you’ll sleep like a baby and your company will thrive. If the old saying “You can’t teach an old dog new tricks” applies to you, you may want to consider a total overhaul. Changing your marketing strategy can mean the difference between reaching new record sales highs or shutting down and filing for bankruptcy.

    Imagine for a moment marketing in a way that targets your best customer in her natural environment. Offer her valuable information that she’s already seeking for free. Imagine she’s so delighted by what you’ve given her that she returns time and again to pay you for what you do best. Sounds like a dream does it? Unfortunately for many businesses stuck in their ways, that is all successful business will ever be — a dream. Let’s face it, the profits of traditional marketing tactics — yellow pages, newspaper ads, telemarketing, etc. — are drying up and blowing away. Where did all of the customers go? Yes, the economy is dragging; but, we all know, consumers are still consuming. So, where did they go?

    Local Small Business Marketing Prospers Online

    The second secret of local small business marketing is to stake your claim on the Internet. Why the Internet you may be wondering? The Internet is where consumers gather to search, to buy and to share their experiences with other consumers. Web searchers are becoming more sophisticated everyday. Everyday, more and more people search the Internet to find and buy more and more. As we learn to search and find what we want on the Internet — when we want it — we respond less and less to offline media. Literally, billions of searches are conducted every singe month by eager buyers looking to purchase locally. More to the point, when was the last time you flipped through your yellow pages?

    Diversify Local Small Business Marketing

    The third secret of local small business marketing is to diversify your online promotional portfolio. Ten years ago, it was extraordinary simply to publish your online business card. Woo-hoo! You were on the Internet and everybody was so proud and excited and everybody told everybody that your business is on the Internet! Today, your online business card is a fossil. Nobody cares about your company, except you. What have you done for me lately?

    Promote your company on interactive social media sites like Facebook and YouTube. It’s no longer enough to trumpet your features and advantages to the world. As we learn to search and find what we want on the Internet we respond less and less to intrusive messages. I am a consumer and when I’m in the market for a new thing I will search for it. What’s in it for me? When I find your interesting product or service, I’m going to ask my online brothers and sisters about you. I’m going to check you out on LinkedIn; and then I’m going to do the same for your company. I’m likely to watch your and your competitors’s videos and read all of the articles I can find published online. How many fans Like your fan pages and Like your blog posts?

    Local Marketing Is Effective

    Are you still thinking like a small business? What if none of your employees showed up for work and your door never even opened? What if your nightmares came true and your business dried up and blew away? Inbound marketing anticipates eager buyers shopping for what you offer. Changing your marketing strategy can mean the difference between reaching new record sales highs or shutting down and filing for bankruptcy. Local small business marketing is effective online because it funnels eager buyers through your sales funnel in droves.

    Call Now
    Answer Local Small Business Marketing Question: 612-235-6060

    Call MDS Resource For Special Offer Now: 612-235-6060

  • Give Me Local Small Business Marketing And I’ll Whip My Dreams Into Profitable Business Over Night

    Dream Local Small Business Marketing Profits
    Dream Local Small Business Marketing Profits

    If local small business marketing is unfamiliar to you, look at it this way. The target of every business is to get the word out to the maximum number of people to maximize marketplace exposure. In business, market exposure correlates with sales.

    Go Online With Local Small Business Marketing

    Today in our cyber era, having an effective online presence is of utmost importance. As people spend more and more time in front of the computer, chances are better and better that they will search online for the products and services that they will buy. The Internet allows small business owners to display your expertise directly to eager buyers. Unlike traditional media like billboards, television advertising and Yellow Pages, with online media local small business marketing no longer requires huge amounts of money.

    Local Small Business Marketing Is Affordable

    It’s true! There are some really cool ways to promote your local business, many of which are free, to attract the targeted leads you desire. Here are some of the methods:

    • Create web pages that feature keywords specific to your particular products and services. What do we mean by “keyword?” Anticipate what eager buyers type into the search engine box before they click [Search]. Savvy buyers are getting savvier. With local small business marketing you want to attract local customers.
    • Make sure to choose terms that people will look for to find local products and services. For example, if you own a Detroit furniture business, you don’t want to target phrase “furniture.” It’s too generic. Google it yourself and see 257 MILLION web pages containing that word. Instead, Detroit buyers will type the phrase “detroit office furniture” and search. Now I find 700 thousand competitive web pages and also that local map featuring local furniture merchants.
    • Build a blog and they will come. Your blog is the ideal way to tell your story and interact with an interested audience. You know? I know you’re great telling your story and persuading prospects sitting across the table from you. Write each blog post that way, as if you’re eyeball-to-eyeball with the largest possible audience. And they will hear your story today, tomorrow and next year — when they’re ready to hear it. Once you’re done writing your post, bookmark it in social book marking sites like Digg.com and StumbleUpon.com to promote even more traffic.
    • Last but not least, don’t forget a Facebook fan page. Now that Facebook is the third largest country in the world (China, India, Facebook, United States …) your Fan page facilitates keeping up with your customers regardless where they are. Local small business marketing benefits from Facebook patrons Like-ing your page and telling the world how great you are. Local patrons frequenting Facebook are more likely to pay attention to your local business when privy to your popularity. Additionally, Facebook facilitates instant communication with your audience whenever you do something noteworthy, like a special event or a special promotion.

    Dream Big With Local Small Business Marketing

    As local business marketing becomes easier and more familiar to you, eager buyers will notice. To maximize marketplace exposure your local business must be found. In business, market exposure correlates with sales. What do you have to lose by dreaming big and making local small business marketing an overnight sensation?

  • Are You Marketing Your Business Online Unprofitably?

    Is Marketing Your Business Online Profitable?
    Is Marketing Your Business Online Profitable?

    In this world we live in today there are tremendous opportunities to market your business online. It can be very confusing to navigate this online world and make sound decisions that maximize the value of your marketing efforts. To help you solve these struggles, below are several ideas to take away and implement right away to bring you more success.

    Social Media Enhances Marketing Your Business Online

    Social media is all the rage lately, and for good reason. Today Facebook is the third largest nation in the world with 500 million users: China, India, Facebook then the United States. It’s one of the best places to expose your business. Facebook makes this easy through the creation of Facebook Pages where visitors looking for more information about your business can find you. Setting up your business Page is simple and can be finished in a matter of minutes.

    Twitter has created a massive audience that is quickly growing to 200 million users. It’s becoming one of the first sites people visit when they log onto the Internet. Not only are people reading other people’s messages for personal amusement, but they conduct searches to discover new businesses and new products.

    These are two of many different online media available for marketing your business online. This interaction with your customers will benefit your company by highlighting concerns where you can respond immediately. You can put out fires when they’re only smoking, before they grow into a real problem.

    Understand Your Customer To Solve Their Problems

    While ideas of creating the next Chia pet might seem like a good idea, they don’t solve anyone’s problems. The best way to grow your business is to focus on a niche audience and solve their real world problems. Once you have discovered their problems, you deliver products that are truly needed. Through social media in which those niches participate, time spent marketing your business online will return profit.

    Marketing Your Business Online Is A Story

    Your “story” is more than a buzz word when it comes to marketing your business online. Consumers are quick to ignore pitches and fake product reviews. They will listen intently to a story from a user and how they used a product to solve a problem. You know how good you are eyeball-to-eyeball with prospects — your story should be specific and related to directly to your prospect’s need. Online, too, this builds trust in people for you and your business. Build on your relationships with customers through your social media efforts.

    Online Marketing Demands You Listen Then Engage

    Listening to your customers’ conversations about your business and your competitors is extremely important. If customers talk about you in social media, no response to their requests and problems will adversely affect your business popularity. Customers demand to be heard more than ever! Listen carefully to what is said, then develop a sound response. Rushing to conclusion is never a good idea and further confuses the marketplace.

    There are many other ways you can market your business online effectively. These tips will help transform your marketing effort into something modern and effective. Interacting with customers has never been easier than online. Marketing online is far cheaper compared to traditional marketing media.

    Marketing Your Business Online Is Where Your Customers Are

    It is always best to go where the people are. Right now, eager buyers are shopping online for what you offer. They’re all online waiting to hear what your business has to say. They’re listening for your stories and eager to engage with you. What are you waiting for? Start marketing your business online today.

  • Millions Now Find Local Business On The Internet Even Though The Yellow Pages Lie On A Shelf In Their Closet


    Millions Now Find Local Business On The Internet Even Though The Yellow Pages Lie On A Shelf In The Closet

    Is Your Local Business Getting Enough Phone Calls?



    MDS Resource Is Marketing Local Business Online

    MDS Resource Is Marketing Local Business Online

    What keeps you awake at night, indigestion boiling up your esophagus, eyes open, staring at the ceiling?  What do you secretly, ardently most desire?  Is your business growing to satisfy all of your Needs?

    With the radical changes in the economy and people moving away from Yellow Pages, newspaper Ads and other old school advertising media, your customers are looking on the Internet for you.  They search the Internet, and then they go down the street and buy what they want and need.  If they don’t find your Local Business in their search, they are not buying from you.  When are you going to be marketing your local business online?

    Times have changed, indeed.  The Internet is still new; but, it is everywhere, and it is not going away anytime soon.  The Internet has transformed our world, shrunk the whole world into a computer you hold in your hand, heretofore known as a cell phone.  If you don’t get your business in position to be seen on that small screen, your customers are going someplace else.

    Marketing Local Business Online is what you need to do to be found.

    If Your Local Business Is Found On The Internet, You Can Sell

    WARNING: Your Customers Are Looking For You Online Right Now!

    Perhaps, a few statistics will shed light on this mystery:

    • Over 1 Billion Local Searches performed every month — growing over 50% a year
    • 80% American consumers are using the Internet [2009]
    • 80% of people first search online before making a purchase
    • 97% Internet users use the Internet to shop [NPD Group]
    • 90% Internet searches result in offline brick & mortar purchases [Comscore]
    • 82% Internet searches result in calls & contact with businesses [Comscore]
    • 74% Internet users perform Local searches [Kelsey Group]
    • 73% Internet searches are related to Local content [Google]
    • 66% Internet users use Internet for Local searches [Comscore / TMP]
    • 25% Internet searches have purely Local commercial focus [ Kelsey / Bizrate]
    • Pepsi, FedEx pass on 2010 Super Bowl Ads … shift Ad dollars to new marketing efforts mostly online.

    Marketing Local Business Online Is A Brilliant Idea

    What Are Your Customers Looking For?

    Old school marketing is still King.  Times have changed, and media change, too.  None of us alive today remember the King’s herald announcing news from the official scroll.  Some of us recall barkers calling out theater or carnival sideshow attractions to passers-by.  Most of us have bought something from a newspaper advertisement, or called to order something prompted by a Yellow Page spread.

    The Internet and computing devices are new media.  Applying old school marketing principles to new media is a wise idea.  That’s exactly what we are about to show you here.  Marketing Local Business Online simply makes sense.

    Can Your Customers Find Your Local Business On The Internet?

    Local Business Search Results

    Don’t worry — if you’re a Fortune Multi-National Conglomerate, you don’t need to appear in the Local Business Results.

    One of the best kept Local Internet Marketing secrets is Google Places.  Until your business is registered here, it cannot be found in the search results map.  Google implemented this feature in early 2009, and it’s been evolving ever since.  For those buying locally, however, this is the First thing most searchers see … and probably the First links on which they will click.  Once here, not only are you at the Top of Page One — look at that Map! They now know where you are and how to Get To You …

    If you’ve seen maps and GPS on cell phones, this is how your Local Business shows up on mobile devices.  The Mobile Market is enormous and truly the Wave of the future.  Marketing Local Business Online puts you on the Map.

    Organic Search Results

    Additionally, you need to be at the top of the normal, Organic Search Results, the traditional results area on the left, mostly below the Local Business Results.  When your web page link is in the Top Six Organic Search Results — your Local Business has Another Clickable Link on this First Search Page. Multiple Clickable Links on the First Search Page increases your odds that your Customers will go to your Web Site … once there, we believe you can close them.  This is the heart of Marketing Local Business Online.

    Your Organic Search Results are a function of the Quality & Credibility of your Local Business presence on the Internet.  You want all online roads leading back to you and your Web Site.  There are virtually unlimited credible and respectable sources throughout the Internet, and from there nearly infinite routes back to your Local Business Web Site.  Remember traditional Referrals and Testimonials from old school marketing?  Referral Links back to your Web Pages from everywhere on the Internet are Testimonials to your Local Business relevance.

    The Local Business with the Most Links Wins !!!

    Content Search Results

    Furthermore, your Online Content must also appear in the Top Search Results!  All Content relevant to that search adds More Links back to your Local Business on the First Search Page. You and your Local Business are going to be viewed as the Top Authority on all matters regarding this Search.  Google loves Rich, Relevant & Rewarding Online Content !!! If marketing is fundamentally the relationship between business and its marketplace; then, Marketing Local Business Online presents the opportunity to initiate conversations with your marketplace.

    • Online Videos (Youtube.com)
    • Online Press Releases (PRweb.com)
    • Online Articles (EzineArticles.com)
    • Social Content Sites (Squidoo.com)
    • Online Classifieds (Craigslist.org)
    • Online Business Directories (MerchantCircle.com)
    • Online Review Sites (Kudzu.com)

    But, wait, there’s more!

    Pay-Per-Click (PPC)

    You want to be in the Pay-Per-Click and/or Sponsored Results up there in the top yellow box and down along the right side.  Pay-Per-Click is Pay-As-You-Go — your Ad Only shows up when somebody searches for your specific Key Words.  Your Ad is Only shown to your Best Customers who are searching specifically for what you have to offer.  You set how much you are willing to pay, and you Only pay when somebody clicks on your Ad — the Fully Qualified Buyer.

    So, the question is, how much is each Fully Qualified Customer on your web site worth to you ???  Marketing Local Business Online is your opportunity to decide.

    Geo-Targeting Your Ads

    Furthermore, you can also target your Ads to Local Customers in your area.  By focusing on Local Customers, your Ad is Only seen locally.  Locally seen Ads are more likely to attract Local Customers, are cheaper for you, and you do not compete with companies on the other side of the World.

    For example, a consumer searches, “I need a plumber.”  Google knows where the Local Plumbers are.  When you Only show your Ad to people in your city for these “generic” keywords, you get cheaper clicks, targeted traffic and less competition.  Do you see how Marketing Local Business Online differs from the yellow pages?

    What If Your Web Pages Sit Atop The Search Engine Results?

    What If You Are The #1 Authority Online?

    Imagine what Marketing Local Business Online means for your Local Business! How many more customers do you want coming to you every single day?  every single week?  every single month?

    What will it do for your Local Business when you have your Online Market Domination Plan in place?

    If Marketing Local Business Online interests you … If you’re just a little bit curious … If your Local Business wants more telephone calls …

    Contact Us Today!    612-235-6060

    Make an Appointment for an Absolutely FREE and NO Obligation Consultation.

    MDS Resource will review your Local Business and your current situation on the Internet.  MDS Resource will work with you; we will work out a plan that Best meets your Needs. MDS Resource will light your way to Marketing Local Business Online.

    If you have a Yellow Pages Ad, you are already Spending Marketing Money.  What is your Return On That Investment ???

    WARNING:     Only A Few Will Qualify To Work With Us

    Every Search Engine Result Page can present only the Most Relevant Web Pages that fit into the limited space on one page.  Only an Elite Few Local Businesses can possibly be seen there.  Marketing Local Business Online is simple today because you will leap ahead of your competition; and once in the lead, you need only hold the lead to win.

    Do your own homework.  Look for yourself.  Do a search using keywords that your Best Customers will use to find your Local Business.

    Which Local Businesses are on the First Search Page? How many Local Businesses are on the First Search Page? Is that your Biggest Competitor there in A. or B. in the Local Business Results? Are your Best Customers going to your Competitors because they find them — NOT YOU — in the search results?

    As you see, nobody can possibly do a credible job placing more than six Local Businesses in your Market on Google Page One.  Furthermore, when you consider our goal is to have Multiple Links to your Local Business on that same Google Page One, even fewer Local Businesses qualify for our representation.

    Will your toughest Competitor come to us first?  Do your Competitors want more customers? Are your Competitors marketing local business online.

    Act Now!    612-235-6060    Call Today!

    Marketing Local Business Online May Be Your Salvation