MDS Resource — Digital Ad Agency

Tag: new sales leads

  • Online Reputation Repair Can Be Avoided By Effective Online Reviews and Reputation Management

    Do You Know What People Are Saying About Your Business Online?

    What Is Online Reputation Management?

    Here’s Wikipedia’s definition of Online Reputation Management:

    Online reputation management is the act of monitoring, addressing or mitigating search engine result pages or mentions in online media and Web sphere content. It primarily involves tracking what is written about a client on the Internet, then utilizing sophisticated online and offline techniques in promoting positive and neutral content, while at the same time pushing down those links the sponsor may not want to show when their name is searched.

    Did you know the 2011 “Social Shopping Study” indicates that 50% of consumers spend 75% or more of their total shopping time conducting online product research? Furthermore:

    • 92% of Adult Buyers Regularly Check Online Reviews Before Purchasing
    • 70% of Consumers Trust Other Consumers’ Opinions That Are Posted Online

    Why Is Online Reputation Management Important?

    Marketing local business online flourishes because the whole world is coming online, too.

    1. Your prospects are online
    2. Your competitors are online
    3. Your customers are online
    4. That includes your unhappy customers, too!

    The Internet Has Changed Everything !?!?

    Local small business marketing has benefited in so many ways from the Internet. However, the online universe has also empowered consumers.

    • Before the Internet, businesses delivered their messages to consumers via one-way communication channels that they controlled (think – TV commercials)
    • Business NO longer completely control their message!
    • Thanks to the Internet, everyone comments on business messages via blogs, social media, customer reviews, etc.

    What Are People Saying About Your Business?

    Your company’s online reputation is being discussed:

    1. By former employees
    2. By bloggers
    3. On forums
    4. On social media
    5. In customer reviews

    Online Reputation Is Crucial For The BIG BOYS, Too!

    Don’t believe me? Google the company names for which these all too common
    namesakes sprang up:

    • www.walmartsucks.org
    • www.homedepotsucks.com

    What Are The Negative Effects Of A Bad Online Reputation?

    1. Bad customer experience
    2. Unresolved customer issues
    3. Bad reputation
    4. Lost revenue

    What Can Happen If You Don’t Repair Your Tarnished Online Reputation?

    Internet marketing for small business needs every advantage possible to succeed. A tarnished name puts you at great risk.

    1. You could lose existing customers
    2. New customers may be difficult to find
    3. Your business can suffer financial loss
    4. You could go out of business!

    What Happens When You Repair & Defend Good Reputation?

    1. Your positive good online reputation stands out from the crowd
    2. You will retain existing customers
    3. You will get new customers easily
    4. Your positive brand image will be credible & authoritative!

    How To Maintain Your Online Reputation

    Marketing your business online is about building and nourishing relatinships. So, too, is reputation management.

    1. Be proactive instead of reactive
    2. Monitor online conversations about your business
    3. Respond and interact with consumers online
    4. Regularly create and distribute positive content

    What Are The Benefits Of Actively Seeking Online Reviews?

    Actively seeking online reviews from satisfied customers is certain to:

    • Boost conversions, and
    • Provide feedback about your product or service

    Consumers trust and expect online reviews and, seeing them, will gravitate to your business.

    How To Get Customer Reviews To Build Or Repair Reputation

    Referrals and new sales leads continue to be your ultimate goal. What better way to build social proof than to ask for a review?

    1. Survey all of your customers for feedback all of the time
    2. Offer incentives in exchange for reviews (e.g., coupons, discounts, free samples)
    3. Ask customers to review products by placing calls-to-action on your product pages
    4. Send customers to your business listings on Google Places, Yelp, CitySearch, etc.
    5. Link your business listing profiles to your website

    Always Create Positive, Branded Content To Promote Reputation!

    Flood the first search engine results pages with positive, branded content:

    • Your well-ranked website must be the first result for your company name
    • On-going search engine optimization (SEO) for all of your webpages
    • Videos, press releases, photos, articles, etc. promoting your good name
    • Tips, tools, helpful tutorials & other useful content for your visitors

    Monitor Online Conversations For The First Line Of Reputation Defense

    Find out what people are saying about your business:

    • Do a Google search for your business name …
    • What do you find when you search for you?
    • Check articles, blogs, forums & customer review sites
    • Frequently check your own blog & website for comments
    • Pay close attention to the social network sites

    Reputation Repair Requires Response & Interaction

    1. Listen to what people are saying
    2. Be respectful
    3. Display a helpful & friendly demeanor
    4. Respond to both positive and negative comments
    5. Always quickly offer solutions to problems

    Why Respond & Interact To Fix Online Reputations?

    • It builds relationships
    • It allows you to actively manage & control your brand
    • It allows other people to see your point of view
    • It shows that you care

    You do care, don’t you?

    How To Repair Your Reputation

    Do you already have negative online comments and reviews?

    1. Make brand optimization your main focus
    2. Use SEO to drive negativity further down the SERP’s
    3. Create and publish videos, press releases & articles
    4. Create a blog — regularly publish fresh & unique content
    5. Engage in social media to build a loyal & eager following

    How to Improve & Fix Your Online Reputation

    1. Ask for negative reviews to be removed
    2. Promptly address issues
    3. Don’t ignore unhappy customers
    4. Don’t argue with customers
    5. Know when to walk away
    6. You cannot please everyone!

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  • How Inbound Marketing Attracts New Sales Leads And You Give Them What They Want

    New Sales Leads Are Looking For You
    New Sales Leads Are Looking For You

    New sales leads, I am told, are the bane of small business today. Or, shall I say, there is a dearth of new sales leads everywhere struggling business looks. To what do we owe this sparsity? I talk with a lot of business owners. Lately, the two biggest problems I hear are too few targeted sales leads and poor return on advertising investments. Do either of these ring true with you?

    How Rare Are New Sales Leads?

    Was it always this way? Most business owners tell me, “No, in better times customers were plentiful.” Is this only a matter of good times versus bad times? They tell me that not too many years ago, new customers found them in the yellow pages and called for an appointment. New customers read a newspaper ad and came through their door ready to buy. New customers used to answer the telemarketer’s call eager to give up their credit card number. Really?

    Did The Internet Destroy New Sales Leads?

    Some bemoan the Internet. “The Internet is a scam!” they tell me. “There are so many hooligans out there selling Google salvation.” OK, now we’re getting somewhere. It’s true, Google is not in business to give you customers. Google is in business to make money and lots of money they are making. Their best customers, however, are not you and me, business owners, and not you and me, website owners. Google’s best customers are advertisers who pay Google to place their ads where eager shoppers will find them, click on them and see what they have to offer.

    Does Google Eat New Sales Leads?

    Why, then, is Google so large, so dominant and everywhere we look nowadays? They are in our smartphones. They are renting out commercial movies and competing with broadcast media. They are developing a driverless car. But, clearly, they started on the Internet and the Internet is the foundation on which they built this behemoth. Why? The Internet is where consumers have migrated. Yes, those consumers not flipping through yellow pages, those consumers not calling the classified ads, those consumers not answering their phones — those consumers are on the Internet. Eager shoppers are scouring the Internet to buy today’s whim. And they’re telling their friends and family what they found.

    New Sales Leads Respond To Inbound Marketing

    Inbound marketing takes advantage of the Internet and the sea of shoppers there. Anticipate eager shoppers searching for what you offer. Identify the best of these shoppers, identify that most interesting of your offering and place your virtual kiosk directly in their path. Instead of intruding into their lives shrieking “Buy me!” and “Give me money!” demonstrate to them what you have to help them. Offer your visitors some token of your expertise with no strings attached. Show them that, indeed, sometimes lunch is free. New sales leads like that.

    Can New Sales Leads Can Find You?

    Inbound marketing success is predicated on three things:

    1. Be found! Until you are found there is no chance new sales leads will come to you.
    2. Be found by enough people. It’s truly unlikely that you will sell all of your prospects today. Some will buy, some will not and others may buy another day.
    3. Be found by enough of the right people. At any given instant, some percent of the world is looking to purchase what you have to offer. Regardless the number, these are your prospects — nobody else. How likely are you to persuade a diaper shopper or diner looking for great Chinese food to open their wallets to you?

    New Sales Leads Are Looking For You

    Are new sales leads the bane of small business today? To what do we owe this sparsity? Many business owners say, “In better times customers were plentiful.” The problem is you are looking in the wrong places. Worse, your best prospects are looking for you and you’re nowhere they are looking. Inbound marketing attracts new sales leads and you can give them what they want.

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    Answer New Sales Leads Questions: 612-235-6060

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  • Give Me New Sales Leads That Immediately Convert Into Loyal Customers & I’ll Burst Through Doldrums

    Call New Sales Leads To Action
    Call New Sales Leads To Action

    Are you a business owner in desperate need of fresh new sales leads? Leads are the lifeline of just about any business. No matter what market you’re in every business owner knows that there will be dry spells from time to time. But we’re living in very tough times. Business is tough because unemployment is depressing, many are losing their homes in droves and people just generally aren’t lining up to part with their money.

    New Sales Leads Are On The Internet

    Although, there may be many answers to this problem, for the purpose of this article we’ll discuss using the Internet to generate new sales leads. Do you think that the Internet is just a fad? What can this crazy caprice, this virtual amusement park for kids and geeks have to offer your local small business? How can this haven for spammers, hackers and Amazon.com stimulate your business’ economy? Simply said, the Internet is where eager buyers are shopping for what you offer. Right this minute they are shopping online and they are going to buy from somebody. How much of that business do you want?

    Can New Sales Leads Find You?

    So, what’s the secret to producing new sales leads on the Internet? First, your business must be found. You must be found by eager buyers. You must be found where eager buyers are looking. Anticipate eager buyers shopping for what you offer and everywhere they look you can be there. Furthermore, the more people are shopping there, the more targeted sales leads will enter your sales funnel. If you want a lot of leads, make sure you’re offering something in great demand. This combination of great demand and being found everywhere those demanding are looking is critical to success.

    Respect New Sales Leads

    Second, treat your visitors like the honored guests they are. Once found, be worthy of their visits. Consider what’s interesting about you and your company. Why do existing customers like to do business with you? How are you unique? Tell your story online and leverage your interesting and unique business character. Never talk about services and products again — instead, focus on eager buyers and how you can solve problems for them.

    How can you push the envelope of what is tried and true in your market? Remember, your guests are visiting because they want a solution to their problem. How can you benefit them? Tell them about benefits and they will stay; otherwise they will go elsewhere. Give them valuable and relevant information and you grow in credibility. If it’s easy it’s already been done and it’s no longer valuable.

    Call New Sales Leads To Action

    Third, at the height of your guests interest, ask them to take action. Think about how information spreads online. What valuable content can you offer totally free? Think in terms of spreading ideas — not generating leads. Make your content easy to find and consume.

    In exchange for a little information about your guest, you offer them an opportunity to receive more valuable information. Take them to your squeeze page where they give you permission to continue this relationship. An eBook, consultation and samples can nurture their interest until they’re ready to purchase. Every company has something fascinating, unique or funny that can be turned into a video that people will want to share. You do, too. As long as you hold their interest they’re not going to buy elsewhere.

    New Sales Leads Cure Doldrums

    Don’t be in desperate need of fresh new sales leads. Leads are the lifeline of your business, too. Great new customers always cure the doldrums. Still think that the Internet is just a fad? This crazy caprice, this virtual amusement park for kids and geeks also offers salvation to your local small business. Simply said, the Internet is where new sales leads congregate when they are ready to buy.

    Call Now
    Answer Your New Sales Leads Question: 612-235-6060

    Call MDS Resource For Special Offer Now: 612-235-6060

  • Secrets Of Local Small Business Marketing – Funnel Eager Buyers Through Your Sales Funnel In Droves

    Diversify Local Small Business Marketing
    Diversify Local Small Business Marketing

    Local Small Business Marketing Thinks Big

    The first secret of local small business marketing is to not think like a small business. Have you ever wondered what it would be like if your brick and mortar business made you money even if none of your employees showed up for work and your door never even opened? Do you sometimes have nightmares of your company shutting down because your referral system dried up and blew away? If you answer yes to either of these questions, then you must consider the benefits of building an inbound marketing system to anticipate eager buyers shopping for what you offer and everywhere they look you are there. Instead of tossing and turning at night, with these cutting edge methods of marketing your local business you’ll sleep like a baby and your company will thrive. If the old saying “You can’t teach an old dog new tricks” applies to you, you may want to consider a total overhaul. Changing your marketing strategy can mean the difference between reaching new record sales highs or shutting down and filing for bankruptcy.

    Imagine for a moment marketing in a way that targets your best customer in her natural environment. Offer her valuable information that she’s already seeking for free. Imagine she’s so delighted by what you’ve given her that she returns time and again to pay you for what you do best. Sounds like a dream does it? Unfortunately for many businesses stuck in their ways, that is all successful business will ever be — a dream. Let’s face it, the profits of traditional marketing tactics — yellow pages, newspaper ads, telemarketing, etc. — are drying up and blowing away. Where did all of the customers go? Yes, the economy is dragging; but, we all know, consumers are still consuming. So, where did they go?

    Local Small Business Marketing Prospers Online

    The second secret of local small business marketing is to stake your claim on the Internet. Why the Internet you may be wondering? The Internet is where consumers gather to search, to buy and to share their experiences with other consumers. Web searchers are becoming more sophisticated everyday. Everyday, more and more people search the Internet to find and buy more and more. As we learn to search and find what we want on the Internet — when we want it — we respond less and less to offline media. Literally, billions of searches are conducted every singe month by eager buyers looking to purchase locally. More to the point, when was the last time you flipped through your yellow pages?

    Diversify Local Small Business Marketing

    The third secret of local small business marketing is to diversify your online promotional portfolio. Ten years ago, it was extraordinary simply to publish your online business card. Woo-hoo! You were on the Internet and everybody was so proud and excited and everybody told everybody that your business is on the Internet! Today, your online business card is a fossil. Nobody cares about your company, except you. What have you done for me lately?

    Promote your company on interactive social media sites like Facebook and YouTube. It’s no longer enough to trumpet your features and advantages to the world. As we learn to search and find what we want on the Internet we respond less and less to intrusive messages. I am a consumer and when I’m in the market for a new thing I will search for it. What’s in it for me? When I find your interesting product or service, I’m going to ask my online brothers and sisters about you. I’m going to check you out on LinkedIn; and then I’m going to do the same for your company. I’m likely to watch your and your competitors’s videos and read all of the articles I can find published online. How many fans Like your fan pages and Like your blog posts?

    Local Marketing Is Effective

    Are you still thinking like a small business? What if none of your employees showed up for work and your door never even opened? What if your nightmares came true and your business dried up and blew away? Inbound marketing anticipates eager buyers shopping for what you offer. Changing your marketing strategy can mean the difference between reaching new record sales highs or shutting down and filing for bankruptcy. Local small business marketing is effective online because it funnels eager buyers through your sales funnel in droves.

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  • WARNING: New Sales Leads Will Ignite Your Business Into A Bonfire Through Which You Cannot Sleep

    New Sales Leads Burn Brightly
    New Sales Leads Burn Brightly

    The Internet is the prime tool for generating new sales leads today. You may have heard this a million times before and ignored it, but I’m really serious. The old ways of getting sales leads flat out do not work anymore. There’s little spark left, far more smoke than flame. Honestly, how antiquated can the old ways be?

    Are New Sales Leads Scarce?

    How many new customers did you make last month due to yellow pages or telemarketing? Does anybody really watch commercials on Tivo? Although trade fairs are still viable for promoting interest in your booth visitors. Am I the only one questioning the quantity of quality leads trade shows produce? Perhaps, it’s best to use offline media as kindling for a new, hotter fire.

    A Multitude Of Quality Leads

    Really, the most effective way to get new sales leads today is on the Internet. Not all website visitors are online leads; and not all sales become customers. But, with billions — billions more than millions — of online page views every month, your sales can explode practically overnight. The trick is visibility, findability and conversion. These are the embers from which your bonfire will roar to life. You need to get your business seen by as many eager buyers as possible.

    Call New Sales Leads To Action

    That’s why the Internet is just so great! Honestly, how many people will actually read your yellow page or newspaper ad? How many eager buyers will stop by your booth at a trade show? Anticipate how eager buyers shopping for what you offer seek you online and what’s stopping you from being everywhere they look? For example, thousands of people are searching Google for your products and services every single day. You need to ask these visitors to stick around, to interact with you and call them to action. Which is easier seen, an open flame or the glimmer of an old reflection?

    Start A New Sales Leads Frenzy

    Internet marketing can be far, far cheaper than any traditional marketing. When some tactic disappoints you, simply change your message mid-campaign until you find that glorious log that really stokes a fire. Well, of course you want new sales leads! What are you going to do with great leads once you have them? After you give them free information, collect their email address and receive their permission to help them, you need to nurture these prospects and convert them to great customers.

    Fan the flames. Create a frenzy of eager buyers clamoring for your attention. Let new sales leads compete with each other to become your next greatest customer.

    New Sales Leads Burn Brightly

    The Internet is the location of new sales leads today. You’ve heard this million of times before. You ignored it. The old ways of getting sales leads have burned out, far more smoke than flame. If you want to party all the way to the bank, start an Internet fire with terrific customers. Let new sales leads dance around the online inferno you create together. Let them fan the social media flames and, together, you celebrate successful business with new sales leads.

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    Answer Your New Sales Leads Question: 612-235-6060

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  • Millions Now Attract New Sales Leads That Instantly Convert Into High Quality And Repeat Business

    New Sales Leads Convert Into Repeat Business
    New Sales Leads Convert Into Repeat Business

    Why are new sales leads getting to be increasingly rare for so many businesses in America today? If you have a small to medium sized business, don’t you know exactly what I mean? Its not that you’re doing anything wrong to complain that new sales leads are getting harder and harder to find. It’s partly the economic situation that we find ourselves immersed in.

    New Sales Leads Succeed

    We’re all suffering in similar ways. Everyday you open up the news paper, turn on the radio and TV only to find that yet another company has gone bust. There is no doubt that this global recession has really taken its toll on small business. If you were to ask them, most business owners would tell you that the one thing that they long for right now is a reliable source of new sales leads that convert into high quality repeat business. This source of new sales leads would make the difference between thriving and going under.

    Many businesses are failing today. Yet some small businesses are surviving, even growing, in the middle of our current financial crisis. The difference is new sales leads and today great leads are found online. The Internet is a goldmine for new sales leads. No matter whether you are looking for local, national or international leads, look for sales leads online.

    New Sales Leads Are Online

    Almost every American has access to the Internet these days — whether it be online through a standard computer or through their cell phone. The Internet will soon be the only method anyone in the US uses to find business products and services. In order to secure for your business new sales leads that convert into repeat business, you need to learn how to use the Internet for effective marketing purposes. Failure to utilize the Internet in this way will result in losing out on all of those new sales leads your business so badly need.

    The bottom line is that all of those customers are still out here. They’re everywhere. They’re just not thumbing through Yellow Pages, not answering telemarketing calls and not responding to newspaper ads. Eager buyers are shopping on the Internet for what you offer. If they don’t find you, they will buy elsewhere.

    Eager Buyers Are New Sales Leads

    Consumers are using different sources to find the products and services that they need. Anticipate your buyers, where they shop, what they type into search engines, which websites and social media they frequent — anticipate eager buyers and everywhere they look you will be there. Once you position your business directly in front of all of your best customers you are found. Otherwise, you’re going to continue to hemorrhage customers and revenue and success.

    New Sales Leads Will Buy From Somebody

    Remember, too, that these eager buyers searching online for the products and services that they need will find businesses with which to consummate business. The question is, Are you happy allowing your competition to profit from your new sales leads? Your best customers are having their needs met. Every day you are not marketing yourself online, you are losing out on the opportunity to convert these leads to your customers. In effect, you are allowing your competition to grow.

    New sales leads are the seeds of serious business growth.

  • How I Anticipate Eager Buyers Shopping For What I Offer And Convert Them Into New Sales Leads

    How Do You Benefit New Sales Leads?
    How Do You Benefit New Sales Leads?

    New sales leads are the crème of every business. Knowing the demand for your product is essential to be able to generate sales leads. It is a known fact that businesses survive and flourish on sales. New sales leads are the oxygen business breathes. How do you anticipate those shopping for what you offer?

    Market Research Discovers New Sales Leads

    Every business irrespective of size and type must conduct thorough market research about your industry. Perceiving the attributes of your market equips you with intricate details about it. Understanding the exact requirements and wants of your customers helps you serve them better. Once you see and know your buyer personae, tell your business story to the right people and new sales leads will come to you.

    New Sales Leads Are Also Aware Of Your Competition

    Market research also provides competitive analytics. With this information you can understand where to reposition your brand to achieve a competitive edge over your competition that will generate new sales leads. What do you have that benefits your customers more than what your competition offers?

    Marketing To New Sales Leads

    Communicating your main benefits to your customers is of utmost importance. To explain this better, let’s look closely at the 4 P’s of Marketing:

    • Product — As explained earlier, knowing about the market dynamics equips you with diverse knowledge and helps you to position your product and service everywhere consumers are shopping for it. Redevelopment and re-engineering of your product in light of consumer demand is necessary to capture new sales leads. Furthermore, to induce repeat sales and referrals, give your customers reason to come back for more.
    • Price — The price of your offering should reflect its value to your customers. Setting high prices without commensurate value will simply drive customers away. Even selling premium products, keep the high price in line with the perceived benefits. This not only attracts the cream crowd but also substantially increase your revenues. Truth be told, new sales leads are less concerned with price and more with what’s in it for them.
    • Place — This is the location where you sell your offering, the distribution channel. Again make sure that your business is convenient to your customers and reduce their effort to the minimum. Your distribution system must be devoid of middle men. Proper replenishment of stock is necessary to avoid customer dissatisfaction and keep up with demand. New sales leads benefit from you being at the right time and place.
    • Promotion — Perhaps, the most important aspect of generating new sales leads is your communication strategy. Based on your audience and product, marketing communications should nurture relationships. Whether you’re advertising or promoting sales, your desired result is to anticipate eager buyers shopping for what you offer. For example, during a sales lull, offering discounts and incentives will continue your revenue stream and keep customers interested in you, your business and your products.

    How Do You Benefit New Sales Leads?

    Generating new sales leads is a must for every business to survive in today’s cut-throat competitive world. Although it may seem more of an art than a science, knowing the benefits your best customers seek is a sure way to garner new sales leads.