MDS Resource — Digital Ad Agency

Tag: business advertising

  • 10 Internet Marketing For Small Business Ways To Attract Local Customers

    Easy Ways To Attract Local Customers

    The Facts About Consumer Internet Usage

    This trend continues to rise and Internet Marketing for small business must get on board with this — or perish.

    • Most Consumers search online for local products and services.
    • Approximately 35% of all Internet searches are for local things.
    • There are more than 250 Million searches on Google alone every single day!
    • Online marketing is predicted to be at least 15% of all media ad spending in 2013.

    Internet technology is GREAT … But, it has caused Problems for Some Local Businesses! Here’s why:

    1. Consumers are using online search instead of yellow pages and newspapers when looking for local products and services.
    2. Some businesses still spend thousands of dollars on ineffective traditional advertising methods.
    3. And, some businesses are not yet investing in online advertising and marketing. Are you?

    As a Result …

    • Business expenses continue to rise while profits decline.
    • Local Businesses are struggling to get new and repeat customers.
    • Great customers are buying from Local Businesses well placed online.

    Here Are 10 Ways Your Local Business Can Connect With Your Local Consumers

    1. Connect With Search Engine Visibility

      • You must work hard to gain better search engine positioning and rankings.
      • You must search engine optimize your website using on-the-page factors, making certain that your money phrases are in your content.
      • You must search engine optimize your website using off-the-page factors, persuading other sites to link back to you.
      • Claim, verify and optimize your Google Places listing
    2. Connect With Your Professional Website

      • All Effective Websites MUST Have:

        1. An organized and easily navigable layout
        2. Fresh, relevant and compelling content everywhere
        3. A strong Call-To-Action on every page
        4. An integrated lead capture system
    3. Connect With Email Marketing

      • Local Internet Marketing Money Is In Your LIST!

        1. Email marketing is cost-effective, automated and easy to deliver.
        2. Email marketing helps you build trust and credibility.
        3. Email marketing allows you to generate business on auto-pilot 24/7.
        4. Email marketing statistics are simple to track.
    4. Connect With Mobile Marketing

      • There are approximately 4 BILLION Mobile users worldwide!
      • By 2014, Mobile Internet usage is expected to exceed Desktop Internet usage!
      • Business websites must be Mobile optimized to accommodate Mobile Internet on-the-go users too rushed to squint, zoom and scroll.
      • Text message marketing promotes and connects with local audiences on the go.
    5. Connect With Social Media

      • Search engine optimization (SEO) is NOT enough! Hang Out With Your Customers and Prospects Online …

        1. Consumers spend many hours on social media sites every single day.
        2. Building relationships on sites like Facebook, Twitter, LinkedIn and YouTube is necessary for business.
        3. Social media markets are so big, Facebook is the 3rd largest country in the world!

          1. China
          2. India
          3. Facebook
          4. United States
    6. Connect With Video Marketing

      • Online Videos are HOT … Perhaps, Too HOT To Handle!

        1. Videos increase your visibility in search results and positioning.
        2. Online videos help you develop trust and expert status.
        3. Videos increase conversion rates, website traffic and are the single most powerfl small business advertising!
          cVideos run on auto-pilot and set you apart from your competitors
    7. Connect With Publish Online Content

      • The Internet Revolves Around CONTENT! Effective Website Optimization Multi-Purposes Content Everywhere

        1. Publish keyword rich articles and blog posts related to your industry.
        2. Publish keyword optimized press releases to attract media attention.
        3. Publish content to online directories to drive traffic back to your website.
    8. Connect With Reputation Management

      • Do You Know What People Say About Your Business Online? Local Search Optimization Relies On The Social Proof Of Reviews & Testimonials!

        1. Pay attention to what is being said about your business online.
        2. Promote positive online reviews & testimonials about your business.
        3. A bad online reputation can negatively impact your business.
        4. Respond promptly and handle all negative remarks quickly.
    9. Connect With Online Classified Ads

      • Effective Marketing Local Business Is All About Promoting Your Business Everywhere Local Customers Hang Out

        • Online Classified Ad sites are free or are very low cost.
        • Craigslist is one of the most popular online classified ad sites.
        • Optimize your ads with effective keywords to show up in search results.
        • Images in your ads make them more attractive to consumers.
    10. Connect With Paid Online Advertising

      • Successful Internet Marketing For Small Business Quickly Learns Its Best Market From Paid Advertising!

        1. Paid online advertising is effective at gaining more exposure quickly.
        2. Pay-Per-Click (PPC) is one of the most popular paid advertising methods.
        3. Google’s paid advertising platform is called AdWords.
        4. Facebook also has paid advertising to get in front of your best prospects.

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  • How Local Small Business Marketing Creates Unlimited Opportunities To Be Found

    Local Small Business Marketing Solves Problems
    Local Small Business Marketing Solves Problems

    Local small business marketing sees every web page as another unique opportunity to be found. Traditionally, local small business advertising designed the home page like the dust jacket of a book and its table of contents. Usually any backlinks point directly to the home page, regardless what specific information the visitor was seeking. The only way to find and get to inner web pages is via the home page and elaborate menu navigations. Google and other search engines catalog web pages and their content. Every one of your web pages is an opportunity to be found for some specific content, keywords and phrases which introduce visitors to the rest of your website. Each blog post becomes another web page, another leaf on the tree that is your website. Blog software like WordPress facilitate categorization and tagging blog posts and phrases in your content which, in turn, provide additional opportunities for your content to be found and cataloged by search engines.

    Local Small Business Marketing Wants Great Customers

    Take a long close look at your very best customers. You know, those two or three customers who, if cloned ten times, would totally transform your business forever! If you had ten more of them you could simply fire the bottom ten customers, sleep better at night and you’d be ever so much more profitable at accounting time. Identify those factors in each of them that make them great customers. Imagine, if you will, one of your ideal buyers browsing the Internet looking for a solution to their problem which, unbeknownst to them is sitting right here in your hand. Their circumstances are far more than simply the keywords they type before clicking [Search]. Indeed, their circumstances include environment, education, age, family, ethnicity, geography, attitude, health and a host of other factors.

    Buyer Personae Love Local Small Business Marketing

    Why don’t you ask them why they bought from you? Why are they so loyal to you? Why do they keep coming back to you? What is your relationship all about? When you know your great customers so well that you immediately see them, or don’t see them, in a stranger you just met, then you have identified one of your buyer persona. Marketing ideas begin with the reality of your business.

    Aim High With Local Small Business Marketing

    If marketing is truly the relationship between your business and your marketplace, and every relationship begins with a single conversation, why would you ever intentionally go out of your way to start a conversation with somebody who does not fit your buyer persona? On the other hand, when you have an absolutely clear picture of your best customer in mind, if you meet a prospect identical to that best customer, what will you not do to convert them into another great customer? This isn’t so much a matter of scheming and plotting as it is an organizational principle. There are only so many hours in a day and only so many days in your life. Focus exclusively on those prospects most likely to become great customers. If you’re going to market anyway, aim high, aim at those that will benefit most from what you offer, from what you do best. So, when it comes to web pages, put yourself in your best prospect’s mind.

    Local Small Business Marketing Solves Problems

    What is it they most want to see? Paint them a picture of you and your company fully solving their problem. Tell them stories of how you have solved these problems for other people and how your customers benefit from your solutions. Everybody is an expert at something. When you go eyeball-to-eyeball with them across the sales table, you will tell them your most persuasive story. Put those stories in writing and publish them on your blog or web pages. Convert that to a video and syndicate it to Youtube and podcast it and publish it every way imaginable online. Seed the entire Internet with breadcrumbs, with stories specific to each persona’s needs … many will follow you and heed your call-to-action and convert from lead to prospect to great customer.

    Wasted Local Small Business Marketing Real Estate

    Small business marketing can’t waste web real estate. It’s not that you can’t create more. You cannot afford to confuse or mislead visitors. It wastes your time and theirs. Wasted web space is wasted effort that can produce nothing of value. If a web page does not have a specific purpose, if it is not intended for a specific buyer persona, it is more likely to turn away business.

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    Answer Local Small Business Marketing Questions: 612-235-6060

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