MDS Resource — Digital Ad Agency

Tag: key words

  • How To Begin Inbound Marketing Your Business Online Success

    Inbound Marketing Your Business Online Begins With Keywords
    Inbound Marketing Your Business Online Begins With Keywords

    Marketing your business online effectively depends, of course, on getting great new customers from the Internet. On the one hand, you must be found on the first page of search results or your chances of being found at all drop precipitously. When was the last time you searched online and actually clicked on a link on page two, ten or one hundred? Yes, I, too, sometimes go beyond page one; but, how often do you do it?

    Inbound Marketing Your Business Online Depends On Being Found

    On the other hand, you must be found by a large enough population of searchers. Clearly, not even you can sell everybody who crosses your path today, can you? The truth is, some are ready to buy from you today, some later and some, quite frankly, will never buy from you. That they many not buy from anybody any time is no consolation, is it?

    Marketing Your Business Online Puts You In Front Of Great Prospects

    The trick is putting yourself directly in front of the very best of the best prospects. Quite some trick, indeed! Anticipate eager buyers shopping specifically for what you offer and you can appear before them as if they sought you out. Inbound marketing is all about empowering consumers. Be found by enough of the right people and inbound marketing your business online is profitable.

    Keyword Analysis Drives Marketing Your Business Online

    Taking a tip from the search engine optimizers (SEO’s) you need to study the key words and phrases those eager shoppers type into the search box before clicking search. For simplicity, let’s call the words or phrase of words people type into the search box a keyword. Keyword analysis then is the study of keywords and how you will be found by people using them.

    Answer Four Marketing Your Business Online Questions

    There are four questions every business must answer if they are to get great new business from the Internet:

    Marketing Your Business Online Seeks Buyers

    1. What are people actually searching for?

      Although many start by listing those keywords by which they want people to find them, nobody can control the keywords searched by others. If you want to be found by a specific keyword, but nobody is searching by that keyword, you will not be found. Hence, anticipate eager buyers shopping for what you offer.

    Marketing Your Business Online Demands Buyers

    1. What is the commercial intent of each search?

      The history of the Internet is a long story about sharing information between government agencies and educational institutions. Little by little all of this world’s information is finding a home online. Any type of research you can imagine can be conducted over the Internet, including names, addresses and phone numbers; texts of the greatest world literature; and known species of fish near New Zealand. I can’t speak for your business; but, my business needs paying customers. Hence, anticipate eager buyers shopping for what you offer.

    Begin Marketing Your Business Online Simply

    1. How difficult is it for me to be found on the first page of search results?

      Even if eager buyers are searching for your keyword and they have every intention of purchasing, there remains the daunting task of being found in search results. Some companies have been at this for many years. Some have earned great authority, credibility and trust from search engines and consumers. Difficulty to reach the first page is a function of passing your competitors on the way from last page to first. Many well searched keywords may be easier for your business than others.

    Marketing Your Business Online Demands Your Choice

    1. For which keywords do I want to be found?

      Knowing the keywords eager buyers search to find you, knowing which keywords are searched for purchasing purposes and knowing the less difficult keywords on which you can build success demands another decision from you. From this sea of opportune keywords you must sort, prioritize and select a subset on which to build your foundation. Know this, a list of keywords by itself holds little promise for you. Great prospects already know the keywords they are using — it’s the solution to their problem that they seek.

    Inbound Marketing Your Business Online Begins With Keywords

    Inbound marketing your business online effectively depends on delivering great content to great customers on the Internet. The truth is, some are ready to buy from you because they come to believe that you have the solution to their problem. That they use specific keywords when searching for that solution means that content featuring those keywords will attract their attention. Once you have their attention, then you have the right to call them to action and invite them to interact with you. Nonetheless, inbound marketing your business online begins with thorough keyword analysis.

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  • Are You Pitifully Marketing Local Business? Lessons To Turnaround Local Business Marketing

    Marketing Local Business Turnaround Lessons
    Marketing Local Business Turnaround Lessons

    Marketing Local Business Effectively Succeeds

    All small businesses catering to the real world ought to get started by focusing within a local area on a small niche market. There is a continuous demand around the world for effective strategies for marketing local business to the community. Regardless of this large number of businesses searching for ways to market within their local area, most end up failing. Why is this happening? How is it that so many well intentioned business people fail marketing their local business?

    Are these indications that local business marketing is not effective? Is it because business people, although qualified professionals, are not capable of carrying out local marketing tasks successfully? Local marketing is really about establishing your business presence within a specific area, getting eager buyers shopping for what you offer to recognize and respect your brand. Traditionally, there have been numerous ways to market locally, such as radio and TV advertising, telemarketing and print advertising including magazines, newspapers and Yellow Pages. With the advent of the Internet, however, traditional marketing is waning in effectiveness because consumers no longer respond to intrusive advertising.

    Even though all of these methods continue to be effective to a smaller degree, we have found it much more affordable and effective to advertise our local business online. Marketing local business online is a broad topic comprised of different strategies. Yes, everybody today has a website. Regardless how pretty your website looks, the true tests of effectiveness are the number and quality of the leads your website produces. How many eager buyers shopping for what you offer contacted you last month because of your website?

    Start Marketing Local Business To Nurture Prospects

    For starters, not every visitor to your website is immediately prepared to buy. Email marketing targeted at local businesses is a good way for people to continue learning about your business. Social media marketing is also powerful at promoting your brand in your community. Individuals more closely relate to businesses within their community than from dissimilar geographical locations. Additionally, we are a very visual culture and video is a fantastic way to tell your local business story to a local audience. Becoming familiar with these facts helps you to take advantage of and use the strength of marketing local business online.

    Search engine marketing is also readily directed at specific geographic areas and regions. Considering the simplicity of this strategy, in addition to effectiveness and affordability, it is the first I recommend that you consider implementing these days. Pay-Per-Click advertising is also readily directed geographically, but due to cost you need to allocate additional marketing budget. Last but not least, increase your website traffic with effective search engine optimization and basic back-linking techniques. SEO is really about publishing the rich, relevant and rewarding content search engine users seek. Back links are testimonials elsewhere on the Internet endorsing your local business by putting a link to your website on their website.

    Many people question the effectiveness of search engine optimization for local business marketing. Basically, anticipating the key words and phrases that eager buyers type into the search engines allows you to be found wherever they look. Google facilitates this through Local Business Results and Google Places. Yahoo! and Bing are also eager to provide local business results because all search engines recognize that millions of eager buyers are searching to buy locally.

    Marketing Local Business Speaks To Your Community

    Marketing your local business is essential if you want any new business from your community. When you fully understand and implement some of these techniques, then your local business will profit from local customers. Every business is different and one size never fits all. Try these techniques marketing local business online and determine which combination best profits your business. Besides that, understanding the strategies and options available enable you to plan effective local marketing that best benefits your local business.

  • Millions Now Find Local Business On The Internet Even Though The Yellow Pages Lie On A Shelf In Their Closet


    Millions Now Find Local Business On The Internet Even Though The Yellow Pages Lie On A Shelf In The Closet

    Is Your Local Business Getting Enough Phone Calls?



    MDS Resource Is Marketing Local Business Online

    MDS Resource Is Marketing Local Business Online

    What keeps you awake at night, indigestion boiling up your esophagus, eyes open, staring at the ceiling?  What do you secretly, ardently most desire?  Is your business growing to satisfy all of your Needs?

    With the radical changes in the economy and people moving away from Yellow Pages, newspaper Ads and other old school advertising media, your customers are looking on the Internet for you.  They search the Internet, and then they go down the street and buy what they want and need.  If they don’t find your Local Business in their search, they are not buying from you.  When are you going to be marketing your local business online?

    Times have changed, indeed.  The Internet is still new; but, it is everywhere, and it is not going away anytime soon.  The Internet has transformed our world, shrunk the whole world into a computer you hold in your hand, heretofore known as a cell phone.  If you don’t get your business in position to be seen on that small screen, your customers are going someplace else.

    Marketing Local Business Online is what you need to do to be found.

    If Your Local Business Is Found On The Internet, You Can Sell

    WARNING: Your Customers Are Looking For You Online Right Now!

    Perhaps, a few statistics will shed light on this mystery:

    • Over 1 Billion Local Searches performed every month — growing over 50% a year
    • 80% American consumers are using the Internet [2009]
    • 80% of people first search online before making a purchase
    • 97% Internet users use the Internet to shop [NPD Group]
    • 90% Internet searches result in offline brick & mortar purchases [Comscore]
    • 82% Internet searches result in calls & contact with businesses [Comscore]
    • 74% Internet users perform Local searches [Kelsey Group]
    • 73% Internet searches are related to Local content [Google]
    • 66% Internet users use Internet for Local searches [Comscore / TMP]
    • 25% Internet searches have purely Local commercial focus [ Kelsey / Bizrate]
    • Pepsi, FedEx pass on 2010 Super Bowl Ads … shift Ad dollars to new marketing efforts mostly online.

    Marketing Local Business Online Is A Brilliant Idea

    What Are Your Customers Looking For?

    Old school marketing is still King.  Times have changed, and media change, too.  None of us alive today remember the King’s herald announcing news from the official scroll.  Some of us recall barkers calling out theater or carnival sideshow attractions to passers-by.  Most of us have bought something from a newspaper advertisement, or called to order something prompted by a Yellow Page spread.

    The Internet and computing devices are new media.  Applying old school marketing principles to new media is a wise idea.  That’s exactly what we are about to show you here.  Marketing Local Business Online simply makes sense.

    Can Your Customers Find Your Local Business On The Internet?

    Local Business Search Results

    Don’t worry — if you’re a Fortune Multi-National Conglomerate, you don’t need to appear in the Local Business Results.

    One of the best kept Local Internet Marketing secrets is Google Places.  Until your business is registered here, it cannot be found in the search results map.  Google implemented this feature in early 2009, and it’s been evolving ever since.  For those buying locally, however, this is the First thing most searchers see … and probably the First links on which they will click.  Once here, not only are you at the Top of Page One — look at that Map! They now know where you are and how to Get To You …

    If you’ve seen maps and GPS on cell phones, this is how your Local Business shows up on mobile devices.  The Mobile Market is enormous and truly the Wave of the future.  Marketing Local Business Online puts you on the Map.

    Organic Search Results

    Additionally, you need to be at the top of the normal, Organic Search Results, the traditional results area on the left, mostly below the Local Business Results.  When your web page link is in the Top Six Organic Search Results — your Local Business has Another Clickable Link on this First Search Page. Multiple Clickable Links on the First Search Page increases your odds that your Customers will go to your Web Site … once there, we believe you can close them.  This is the heart of Marketing Local Business Online.

    Your Organic Search Results are a function of the Quality & Credibility of your Local Business presence on the Internet.  You want all online roads leading back to you and your Web Site.  There are virtually unlimited credible and respectable sources throughout the Internet, and from there nearly infinite routes back to your Local Business Web Site.  Remember traditional Referrals and Testimonials from old school marketing?  Referral Links back to your Web Pages from everywhere on the Internet are Testimonials to your Local Business relevance.

    The Local Business with the Most Links Wins !!!

    Content Search Results

    Furthermore, your Online Content must also appear in the Top Search Results!  All Content relevant to that search adds More Links back to your Local Business on the First Search Page. You and your Local Business are going to be viewed as the Top Authority on all matters regarding this Search.  Google loves Rich, Relevant & Rewarding Online Content !!! If marketing is fundamentally the relationship between business and its marketplace; then, Marketing Local Business Online presents the opportunity to initiate conversations with your marketplace.

    • Online Videos (Youtube.com)
    • Online Press Releases (PRweb.com)
    • Online Articles (EzineArticles.com)
    • Social Content Sites (Squidoo.com)
    • Online Classifieds (Craigslist.org)
    • Online Business Directories (MerchantCircle.com)
    • Online Review Sites (Kudzu.com)

    But, wait, there’s more!

    Pay-Per-Click (PPC)

    You want to be in the Pay-Per-Click and/or Sponsored Results up there in the top yellow box and down along the right side.  Pay-Per-Click is Pay-As-You-Go — your Ad Only shows up when somebody searches for your specific Key Words.  Your Ad is Only shown to your Best Customers who are searching specifically for what you have to offer.  You set how much you are willing to pay, and you Only pay when somebody clicks on your Ad — the Fully Qualified Buyer.

    So, the question is, how much is each Fully Qualified Customer on your web site worth to you ???  Marketing Local Business Online is your opportunity to decide.

    Geo-Targeting Your Ads

    Furthermore, you can also target your Ads to Local Customers in your area.  By focusing on Local Customers, your Ad is Only seen locally.  Locally seen Ads are more likely to attract Local Customers, are cheaper for you, and you do not compete with companies on the other side of the World.

    For example, a consumer searches, “I need a plumber.”  Google knows where the Local Plumbers are.  When you Only show your Ad to people in your city for these “generic” keywords, you get cheaper clicks, targeted traffic and less competition.  Do you see how Marketing Local Business Online differs from the yellow pages?

    What If Your Web Pages Sit Atop The Search Engine Results?

    What If You Are The #1 Authority Online?

    Imagine what Marketing Local Business Online means for your Local Business! How many more customers do you want coming to you every single day?  every single week?  every single month?

    What will it do for your Local Business when you have your Online Market Domination Plan in place?

    If Marketing Local Business Online interests you … If you’re just a little bit curious … If your Local Business wants more telephone calls …

    Contact Us Today!    612-235-6060

    Make an Appointment for an Absolutely FREE and NO Obligation Consultation.

    MDS Resource will review your Local Business and your current situation on the Internet.  MDS Resource will work with you; we will work out a plan that Best meets your Needs. MDS Resource will light your way to Marketing Local Business Online.

    If you have a Yellow Pages Ad, you are already Spending Marketing Money.  What is your Return On That Investment ???

    WARNING:     Only A Few Will Qualify To Work With Us

    Every Search Engine Result Page can present only the Most Relevant Web Pages that fit into the limited space on one page.  Only an Elite Few Local Businesses can possibly be seen there.  Marketing Local Business Online is simple today because you will leap ahead of your competition; and once in the lead, you need only hold the lead to win.

    Do your own homework.  Look for yourself.  Do a search using keywords that your Best Customers will use to find your Local Business.

    Which Local Businesses are on the First Search Page? How many Local Businesses are on the First Search Page? Is that your Biggest Competitor there in A. or B. in the Local Business Results? Are your Best Customers going to your Competitors because they find them — NOT YOU — in the search results?

    As you see, nobody can possibly do a credible job placing more than six Local Businesses in your Market on Google Page One.  Furthermore, when you consider our goal is to have Multiple Links to your Local Business on that same Google Page One, even fewer Local Businesses qualify for our representation.

    Will your toughest Competitor come to us first?  Do your Competitors want more customers? Are your Competitors marketing local business online.

    Act Now!    612-235-6060    Call Today!

    Marketing Local Business Online May Be Your Salvation