About pgunn

Here are my most recent posts

pgunn – MDS Resource — Digital Ad Agency

MDS Resource — Digital Ad Agency

Author: pgunn

  • If You Are Marketing Local Business You Can Double Your Best Sales In Ninety Days Or Less

    Free Publicity Marketing Local Business
    Free Publicity Marketing Local Business

    How does your business survive without local buyers shopping for what you offer? Marketing local business may seem daunting, that you’re at a big disadvantage to the big boys. You probably don’t have an online shopping cart and you create great customers eyeball-to-eyeball. Unlike international behemoths like Amazon and Target, you have a service area issue. Although, you’ll service buyers who travel hundreds of miles to you, your ideal customer lives within a 10 or 50 mile radius. Is this your business?

    You’ll be excited to hear that you’re not limited in the ways you can market yourself locally. Yes, I know, most business owners don’t specialize in marketing. This whole advertising thing has become a sinkhole for money you’d rather reinvest back into the business. After placing a few ads all over town, putting your company listing in the yellow pages and networking with your Chamber of Commerce and Lions Club, you’ve probably run out of advertising ideas. Times are tough, traditional advertising is more expensive and, near as you can tell, your return on advertising budget approaches zero. On top of everything else, Dorothy the yellow pages rep and Toto the local SEO geek are pestering you to get online, saying all you need is to be numero uno on Google and a million website visitors. That’s it — nothing more — right?

    Not.

    It’s true, as we learn to search and find what we want on the Internet – when we want it – we respond less and less to offline media. As consumers, we have definitely changed the ways we shop and buy. We no longer sit around waiting to be told what to buy and what’s available for purchase. Million dollar Super Bowl commercials are mere entertainment now, so why spend wheelbarrows of money on traditional and ineffective advertising? Get with the times, marketing local business benefits greatly from the following tips:

    Marketing Local Business Online

    Anticipate eager buyers shopping for you online and everywhere they look you are there. Remember yellow pages? Similarly on the Internet, there are directories that catalog local companies by location, by advertising and by customer reviews. These local online directories are quickly becoming popular resources for buyers to find local companies. Little to no cash gets your company listed in these directories. Advertise your company in as many locations as practical to gain maximum exposure. Google Places, Yahoo! Local, Bing Local, MerchantCircle and Yelp are but a smattering. There are also industry, thematic and cultural directories, too.

    Free Publicity Marketing Local Business

    It’s always vital to announce your business organization, activities and events to your community on a regular basis. This is more than simply telling everybody that you’re still in business. Survival and success are NOT the same thing. New products and services demonstrate that you’re interested in and responding to your customers’ evolving needs and desires. Your blog, Facebook, Twitter, MerchantCircle and even LinkedIn are great places to post your news. Press releases, news releases and media announcements are easier and cheaper done now than ever before. There are many sites online catering to your PR needs. When eager buyers see that you not only have what they’re searching for, but you also have an even newer model, they’ll likely tell their friends about you.

    Marketing Local Business Customers Love Coupons

    Consider the fact that people love to save money — don’t you, too? — coupons can create great customers. You don’t have to worry about complicated sales pitches, just offer them a discount for trying you out. Instead of direct mail or printing fliers, save yourself the distribution expense and publish coupons on the Internet. With billions of searches on the Internet every month, be creative and put your promotion everywhere your eager buyers are looking. Try mentioning a coupon in your blog post, experiment with QR codes people will scan with their smart phones and consider social media. Internet sites like Groupon, Foursquare, Gowalla, Yelp and MerchantCircle are only the tip of the iceberg. Get them in the door and you have the opportunity to create another great customer!

    Can your business survive with local buyers? Yes and marketing your local business online is easy and fun! You’re not limited in the ways you can market locally. By marketing local business effectively you can double your best sales in ninety days or less.

    Call Now
    Answer Your Marketing Local Business Question: 612-235-6060

    Call MDS Resource For Special Offer Now: 612-235-6060

  • Who Else Wants Targeted Sales Leads? Targeted Sales Leads Can Only Result In Better Customers

    Targeted Sales Leads Result In Better Customers
    Targeted Sales Leads Result In Better Customers

    Are Targeted Sales Leads A Secret?

    I ignored telling my buddies about this, thinking that they’re already aware, until one day one of my buddies approached me and asked, “How can I increase my sales?” I was stunned. You should have seen my eyes when I heard her question because I always thought every business owner knows that the best way to increase sales is to get in front of eager buyers. I’d so much rather be in front of an eager buyer shopping for what I offer than tire kickers or garage salers. Targeted sales leads are the best gauge of eager buyers I know.

    Of course, whenever I generate targeted prospects, I invariably get better customers and better deals at close. You know what I mean … people ready to buy anything you’re selling. During economic crisis, businesses begin the crunch and spiral, too, into financial crisis — even the doctors and lawyers. While most of the successful entrepreneurs that I know are walking away with fat envelopes day after day, they’re all reporting increased sales. How can this be?

    Whether you’re a doctor, carpenter, mover, salon manager or whatever business you own online or off, this is not a secret — sales leads are your life blood. The secret is not that you need targeted sales leads; rather, how are you going to target the sales leads you seek? The only secret is finding out the simplest and fastest way to target leads for your business. Even better, find an affordable way to keep your best prospects lining up at your door waiting to be sold!

    Targeted Sales Leads Make A Beeline

    Imagine inbound marketing is you putting out the honey trap, a special honey appealing only to eager buyers shopping for what you offer, and everywhere they look they see your honey. Is it any wonder that they make a beeline to you? Can you imagine any better customer than those that call you up and ask, “I’ve tasted your honey. Tell me more. What can you do for me?”

    I guess I’m one of those successful entrepreneurs. Expert coach and successful businessman for over 10 years now, I figured out 7 years ago how to continuously generate solid buying leads for any kind of business. Right now, I’m working with several local business owners to increase their sales and improve their business by creating a neverending stream of targeted sales leads. And, on top of that, thanks to the Internet and inbound marketing, all of this fits within business budgets that most are already spending:

    • What’s your return on yellow pages investments?
    • How many new customers did you get from your last newspaper ad?
    • What percentage of your website visitors actually paid you money?

    Better ROI Than Targeted Sales Leads?

    I help business owners who are disturbed about poor return on advertising investments. May I ask you a question? I talk with a lot of business owners. Lately, the two biggest problems I’ve been hearing are too few targeted leads and how to achieve serious business growth in 2011. Do either of these ring true with you?

    Why waste sales time on those who are not likely to buy from you? Yea, sure, you’re persuasive and sometimes you close an unwitting prospect. Be truthful, how good a customer has she been? Optimize your conversion rate with cheap targeted sales leads and appreciate how good customers benefit your business.

  • 101 Ways To Profit From Marketing Your Business Online

    Profit By Marketing Your Business Online
    Profit By Marketing Your Business Online

    Is Marketing Your Business Online Viable?

    Are you looking for a real way to grow your business, get more leads and generate more sales? Let me say upfront, you can’t wrestle with your business and achieve a clear victory without marketing your business online. Don’t swat at me quite yet — I have my reasons which you’ll soon see.

    I’ve been an entrepreneur for over 10 years now and I have a lot of experience growing businesses. Throughout all the business growth, I’ve been testing each method to find the best ways to improve business. I discovered that marketing your business online is the most effective way to gain popularity and attract a flock of eager buyers shopping for what you offer. Although there are still offline techniques available for growing business, many of these methods are waning and can sink your bank account. Especially when your business is quite young, you usually can’t afford to use high cost promotion methods. At times like these, can you risk investing in advertising with questionable return?

    You Have Permission To Market Your Business Online

    One of the greatest offline marketing business turn-offs today, consumers no longer accept intrusion marketing. They are not waiting to be told what is available for purchase. Instead, think about your own habit. When you get the whim to acquire something new, are you more likely to Google for it or scan through Yellow Pages?

    Luckily, the Internet makes it possible for everybody, even those with tight budgets, to market their business online via websites, blogs, video, social media and social networks. Are you serious about serious business growth? Are increased sales and more of your best customers acquisitions that drive you through your business day? I suggest you consider marketing your business online. Perhaps the greatest thing about this is that it’s considerably less expensive to market your business online than ineffective traditional marketing ever was.

    You Can Afford Marketing Your Business Online

    Of course, nearly all business owners have a website. All by itself, how effective has your static online business card been for your business? Among the most effective online marketing strategies is participation in social media and social networks. I have been augmenting my website efforts with social media for over 5 years now and it’s been tremendously effective increasing awareness of my business brand.

    Where Marketing Your Business Online Takes Place

    Yes, there are at least 101 social media and social networks in which you can participate. Not all of them are equally effective for your business; and to participate in all of them will be prohibitively expensive. So, where to start? Where will it benefit your business most? Of the 101 possible, I recommend all businesses consider these three:

    • Linkedln — The world’s largest network of professionals;
    • Facebook — The 3rd largest “country” in the world; and
    • Twitter — Customers, vendors, partners & competitors discuss you here.

    Social Media Are Marketing Your Business Online

    Social media are effective precisely because they empower consumers to participate in business development. What better way to market your business online than to ask your market what it will buy? Once you anticipate for what eager buyers are shopping, place your content there where they will find it and follow it back to your door. Marketing your business online is that simple.